Mobile Data Analytics Services (RFP 26-07)

The City of Norcross, Georgia is requesting proposals for mobile data analytics services to provide foot traffic analytics related to special events and merchant activity using flexible geofence boundaries, with proposals due June 5, 2026 and written questions due May 28, 2026.

Proposers must be licensed, insured, and bonded. E-Verify documentation and a SAVE Public Benefit Affidavit verifying lawful U.S. presence are required. All contractors performing services must register with the federal E-Verify program and ensure continuous compliance throughout the contract period; subcontractors must submit completed E-Verify affidavits prior to work commencement.

The solution must be cloud-based and collect, analyze, and present data in customizable report formats with flexible search capabilities. Deliverables include attendance data, demographic profiles, geographic origin of visitors, and peak traffic times in downtown Norcross. The solution will primarily serve the Cultural Arts & Events Department with accommodation for future use by Parks and Economic Development Departments.

The initial contract term is one year with up to two additional renewal option years. Implementation is anticipated to begin by July 2026, with contract award expected in July 2026. Pricing is the highest-weighted evaluation criterion at 50 points of a 105-point maximum score. Cost proposals must include Year 1, Year 2, and Year 3 subscription fees with detailed breakdowns of annual costs covering licensing, training, and customer service. Local-vendor preferences apply: 5 points for a Norcross business license and 2.5 points for a Gwinnett County or Gwinnett County city business license. Proposers must provide current Certificates of Liability Insurance with minimum coverage of $1,000,000 aggregate comprehensive general liability, $1,000,000 per occurrence automobile liability, and $250,000 employer's liability. Proposals must include a Statement of Qualifications, a minimum of four references from similar projects completed within five years, and a draft contract agreement. Submissions must include two printed copies and one electronic copy on USB. All proposals remain firm for 90 days following submission.