CITY OF NORCROSS

REQUEST FOR PROPOSALS

MOBILE DATA ANALYTICS SERVICES

RFP 26-07

CITY OF NORCROSS

REQUEST FOR PROPOSALS

MOBILE DATA ANALYTICS SERVICES

RFP 26-07

The City of Norcross is seeking competitive sealed proposals from qualified companies for a mobile data analytics solution to provide foot traffic analytics related to special events and merchant activity, using flexible geofence boundaries. The information should be presented in various report formats that offer customized searches. The data collected and analyzed through the solution will be used to strengthen and grow existing events, provide downtown business with actionable insights, and assist city departments with strategic planning. Interested firms shall be licensed, insured, and bonded. The initial contract term will be for 1-year, with up to 2 additional renewal option years.

The proposal package should be clearly marked “RFP 26-07– MOBILE DATA ANALYTICS SERVICES” on its face and submitted by 12:00 p.m. on June 5, 2026, to the address below.

Please submit two printed copies and one electronic copy (USB) of your RFP package to:

Charlene Marsh Procurement & Capital Projects Manager

City of Norcross Public Works Department 345 Lively Avenue

Norcross, GA 30071

Both printed and electronic copies must contain the same information. Return address must be clearly marked on the outside of the proposal packet.

There is no pre-proposal meeting for this solicitation.

Please submit questions/requests via e-mail only to procurement@norcrossga.net by 5:00 p.m.

on May 28, 2026. Questions and answers will be posted in an addendum on the City Website.

No proposal will be received or accepted after the above specified date and time.

Submissions received after the designated date and time will be deemed invalid and returned unopened to the firm.

No proposal may be withdrawn within thirty (30) days after the proposal deadline. Requests for withdrawals must be submitted in writing. All proposals shall remain firm for 90 days after the submission deadline.

We appreciate your interest in the City of Norcross!

mailto:procurement@norcrossga.net https://www.norcrossga.net/bids.aspx

INTRODUCTION

The City of Norcross is seeking proposals for a mobile data analytics solution to provide foot traffic analytics related to special events and merchant activity, using flexible geofence boundaries. Having accurate attendance projections will allow the City to allocate staff and resources more efficiently for events. Providing downtown businesses with meaningful visitor insights will help increase traffic to the historic district. Access to credible, measurable data will also strengthen grant applications, guide marketing decisions, evaluate the success of promotional efforts, and ensure more effective use of City resources. The city will not consider systems that must live on the city’s local servers. Intended implementation to begin by July 2026.

PROJECT DESCRIPTION

The primary users of the platform will be the Cultural Arts & Events department;

however, the platform should accommodate future usage by other city departments such as Parks and Economic Development. The platform dashboard would allow the City to conduct customized searches using flexible geofence boundaries, depending on the data needed. The City would maintain a clear privacy policy to ensure that all collected data is anonymized and scrubbed of any personally identifiable information. The data collected and analyzed will support several strategic goals:

• Strengthen existing events through more targeted marketing and data-driven growth strategies, while also informing the development of new event concepts.

• Provide downtown businesses with actionable insights to plan for peak traffic times and implement targeted promotions during slower periods.

• Assist the Economic Development Department in recruiting new businesses by providing reliable market data and helping forecast parking demand and infrastructure needs.

The platform should allow staff to collect and analyze key data points, including:

• Total attendance at special events

• Demographic profiles of event attendees

• Geographic origin of visitors

• Peak days and times in downtown Norcross

SCOPE OF WORK

The city is seeking a mobile data analytics solution that provides the following features:

Collection of historical and current data/mobile data on special events attendance Data analysis and report generation based on client needs and objectives Geofencing capabilities Onboarding, training, and technical support of program use Maintenance of a clear data privacy policy Timely technical support and troubleshooting

SCHEDULE OF EVENTS

Release of RFP May 21, 2026 Deadline for Written Questions May 28, 2026 Proposals Due June 5, 2026 Proposal Evaluation June 2026 Contract Award July 2026

RESTRICTIONS ON COMMUNICATIONS WITH STAFF

All questions about this RFP should include the company name and the referenced RFP section in the following format:

Company Name

1. Question

Citation of relevant section of the RFP

2. Question

Citation of relevant section of the RFP

SUBMISSION GUIDELINES & INSTRUCTIONS

Firms must submit two paper copies and one USB copy of the proposal. A complete submission includes the following components:

1. Cover letter Proposals should include a cover letter introducing the company and experience with similar projects. This letter should summarize why the firm is interested in the project.

2. Statement of Qualifications The statement of qualifications (attached in Appendix A) should be completed in its entirety. Requested information includes firm details, experience, and project approach.

3. References Form Submission may be accompanied by a reference form containing at least 4 references (attached in Appendix B) OR a minimum of 3 letters of reference.

References must be for projects of similar size and scope.

4. Acknowledgement of Addenda Attached as Appendix D

5. Certificate of Liability Insurance Insurance requirements detailed in “General Conditions” section.

6. E-Verify Contractor & SAVE Affidavits (with required documentation)

7. Draft Contract Agreement

8. Cost Proposal

Cost proposal form is attached in Appendix C and must be submitted in a sealed envelope.

EVALUATION CRITERIA

The proposal evaluation will be made on the following criteria:

Evaluation Criteria Max Score Experience & Qualifications 20 Proposed Approach & Timeline 20 References 10 Cost Proposal 50 Local Firm Credit (Bonus) 5 Total 105

Experience & Qualifications – Experience and qualifications of the team personnel, as demonstrated by resumes, organizational chart, and other information provided. Experience of the firm in executing successful and relevant projects including other city-wide safety action plans.

Proposed Approach & Timeline – Evidence of thorough understanding of the project scope, quality and detail of the proposed approaches to the completion of the required tasks. Evidence of team’s capacity and availability to provide the proposed services in a timely fashion. Evidence of ease of use and security.

References – Quality and relevance of references, as well as responsiveness of references contacted by City staff.

Local Firm—Businesses with a current and valid City of Norcross Business License shall receive a ‘local firm’ credit of 5 points added to their technical (pre-cost proposal) score.

Businesses with a valid business license within the boundaries of Gwinnett County or another Gwinnett County city will receive a credit of 2.5 points.

Cost Proposal— The cost proposal will not factor into the committee’s evaluation of the technical proposal. Scores will be determined by weights assigned based on proposed cost.

The City of Norcross reserves the right to interview top-scoring firms.

GENERAL CONDITIONS

PROPOSERS ARE ADVISED TO THOROUGHLY UNDERSTAND THE GENERAL

CONDITIONS AND SPECIAL PROVISIONS, PRIOR TO SUBMITTING THEIR

PROPOSALS.

I. QUALIFICATIONS

A. Proposals will be considered only from experienced and well‐ equipped Vendor(s) engaged in work of this type and magnitude.

B. Proposers may be required to submit evidence setting forth qualifications which entitle their company for consideration as a responsible Vendor. A list of work of similar character successfully completed within the last five years may be required, which lists the location, size, and scope for use on this work. Before accepting any proposals, the City may require evidence of the Vendor’s financial ability to successfully perform the work to be accomplished under the contract.

C. Proposers must provide their own materials for this contract.

D. Liability Insurance: During the term of the Agreement, Contractor shall, as its sole expense, secure and maintain in-force policies of insurance of the following types:

1. Workers’ compensation coverage in accordance with the statutory requirements of the jurisdiction in which Services are to be performed.

2. Employer’s liability insurance with a minimum of $250,000.

3. Comprehensive General Liability Insurance, subject to a limit for bodily injury and property damage combined at least $1,000,000 aggregate.

4. Automobile liability insurance subject to a limit for bodily injury and property damage combined, of at least $1,000,000 per occurrence.

E. Contractor shall furnish Client Certificates of Insurance evidencing the insurance coverages required. The certificates shall stipulate that should any of the above insurance policies be cancelled before the termination of this agreement, the issuing company will endeavor to mail thirty (30) days’ written notice to Client.

II. AUTHORITY TO SIGN

A. Proposers must ensure that the legal proper name of their firm and/or corporation is printed or typed as appropriate on all documents.

III. RIGHTS RESERVED

A. The City of Norcross reserves the right to reject any or all proposals, to waive informalities or to re‐advertise. It is understood that all proposals are made subject to this agreement, and that City of Norcross reserves the right to decide which proposal(s) it deems the most qualified. In arriving at this decision, full consideration will be given to the experience and qualifications of the Proposer, work of this type successfully completed and past performance with the City of Norcross.

B. Proposers are advised to examine the site(s) of the proposed work, as are necessary, to familiarize themselves with location conditions, which may affect the proposed work. Proposers are also advised to fully inform themselves regarding conditions under which the work will be performed. The City of Norcross will not be responsible for the Proposer’s errors or misjudgment, nor for any information on location conditions or general laws and regulations.

C. Latest Financial Statements, certified audit, if available, prepared by an independent certified public accountant, or other financial documents or reporting may be requested by City. If requested, such statements must be provided within five (5) business days, or the bid proposal will be rejected.

D. Any unauthorized additions, conditions, limitations, or provisions attached to the Proposal shall render it informal and may be cause for rejection.

IV. AWARD OF CONTRACT

A. The contract will be awarded to the most qualified firm whose proposal will provide the best value and be the most advantageous to the City, experience, technical considerations, cost, and other factors considered. The City is to make the determination.

B. Prior to award of the Contract, the successful Proposer will be required to submit a schedule to the City, demonstrating the Proposer’s ability to commence and proceed in a timely manner. A Proposer’s failure to demonstrate the ability to proceed as required may result in contract cancellation.

C. Failure to demonstrate the ability for contract execution and progression will result in, at the City’s discretion, contract cancellation or re‐advertising of any and/or all these contracts.

D. Prior to execution of a Contract, a Utility Coordination Meeting may be required between Vendor(s), utility agencies and City of Norcross Public Works to ensure clarity and commitments concerning inter‐related work schedules.

V. PRODUCTION REQUIREMENTS

A. Time is of the utmost importance of this project. The successful Proposer will be required to commence work within ten (10) calendar days from the receipt of the Notice to Proceed and must carry on with utmost diligence to complete the work according to the specifications in the RFP.

VI. LOCATION AND SITE(S)

A. All work is within City limits of the City of Norcross, Georgia.

B. The Vendor shall accept the site(s) in its present condition and carry out all work in accordance with the requirements of the specifications as indicated in this RFP.

C. The Vendor is responsible for the location of above and below ground utilities and structures, which may be affected by the work.

VII. NON-COLLUSION

A. Vendor(s), by submitting a proposal, certify that the accompanying proposal is not the result of, or affected by, any unlawful act of collusion with any other person or company engaged in the same line of business or commerce, or any other fraudulent act punishable under Georgia or United States law.

VIII. MATERIALS

A. Unless otherwise specified in the Contract, Vendor shall provide and assume full responsibility for all services, materials, equipment, labor, and all other facilities and incidentals necessary for the completion of the Work.

B. All materials and equipment incorporated into the work shall be of good quality, except as otherwise provided in the Contract. All special warranties and guarantees required by the Specifications shall expressly run to the benefit of the City.

IX. CONTRACT REQUIREMENTS

The successful Vendor is required to do the following within ten (10) days of Notice:

A. Return to the City contract documents executed by the authorized representative attested by the corporate secretary treasurer.

B. Provide Insurance Certificates as specified in the RFP documents.

C. Failure to execute the Contract or furnish satisfactory proof of carriage of the insurance required within ten days after the date of Notice of Award of the Contract may be just cause for the annulment of the award and for the forfeiture of the RFP guaranty of City of Norcross, not as a penalty, but as liquidation of damages sustained. At the discretion of the City, the award may then be made to the next most qualified Vendor, or the work may be re‐ advertised or constructed by City forces.

X. SCHEDULE

A. Schedule: The Vendor shall provide to the City a schedule of activities at stephanie.newton@norcrossga.net. The schedule must be presented at least seven (7) days prior to work commencing in order to notify residents and/or businesses.

APPENDIX A

RFP PW 26-07

STATEMENT OF QUALIFICATIONS

All questions must be answered. Information given must be clear and comprehensive.

ABOUT THE FIRM

1. Name of Bidder

2. Permanent main office address, email address, & pertinent contact numbers

3. How long (years) has your firm been in business under your present name; also, state names and dates of previous firm names, if any; where organized?

4. Attach a list of your proposed project personnel with job titles, responsibilities, and resumes

EXPERIENCE

1. Attach a list of 3-5 similar projects completed in the last 5 five years.

2. Contracts on hand (schedule – showing gross amount of each contract and the approximate anticipated dates of completion).

3. Contracts recently executed with similar governmental clients and similar scopes of work

(including gross amount of each contract and the approximate dates of completion)

4. Have you ever failed to complete any work awarded to you, if so, where, and why?

5. Have you ever defaulted on a Contract, if so, where, and why?

6. Have you ever failed to complete a project in the time allotment according to the Contract documents, if so, where, and why?

7. How long do you warrant a project?

8. Does your professional liability insurance coverage extend past the completion date and warrant of any project? If yes, for how long?

APPROACH

1. Please provide a narrative describing your proposed solution and how it fits the City of

Norcross’ needs. The following areas must be addressed:

a. Implementation timeline

b. Data collection & analytics methodology

c. Data security/privacy

d. Available data reporting tools

e. Customization of features

f. Levels of access/account types

g. Retention schedule for data collected

h. Training and customer support

i. Proposed pricing model (license quantities, solution as a service, etc.)

APPENDIX B

RFP PW 26-03

REFERENCES

Please provide accurate information and inform your references that the City of Norcross will follow up to perform reference checks. It will affect your scores if we are not able to contact your references, or they do not respond in time.

The City of Norcross will not serve as a reference, in the event that your Company worked with the City of Norcross previously.

Alternatively, Bidders are welcome to provide three (3) reference letters where they provided the same or similar services. Reference letters must be on official letterhead and signed by the point of contact of the agency where the service was performed.

References for _____________________________________________________________ Please provide a list of contact numbers, addresses and a contact person for at least four (4) projects completed (or in progress) having a similar specification and scope of work.

City of Norcross requests a minimum of four (4) references where work of a similar size and scope has been completed (or in progress).

Company Name: _______________________________________________________ Description of Project: __________________________________________________ Completion Date: ______________________________________________________ Contact Person: ________________________________________________________ Telephone: ____________________________ Fax: ___________________________ Email address: ________________________________________________________

Company Name: _______________________________________________________ Description of Project: __________________________________________________ Completion Date: ______________________________________________________ Contact Person: ________________________________________________________ Telephone: ____________________________ Fax: ___________________________ Email address: ________________________________________________________

Company Name: _______________________________________________________ Description of Project: __________________________________________________ Completion Date: ______________________________________________________ Contact Person: ________________________________________________________ Telephone: ____________________________ Fax: ___________________________ Email address: ________________________________________________________

APPENDIX B

RFP PW 26-03

REFERENCES

Company Name: _______________________________________________________ Description of Project: __________________________________________________ Completion Date: ______________________________________________________ Contact Person: ________________________________________________________ Telephone: ____________________________ Fax: ___________________________ Email address: ________________________________________________________

Company Name: _______________________________________________________ Description of Project: __________________________________________________ Completion Date: ______________________________________________________ Contact Person: ________________________________________________________ Telephone: ____________________________ Fax: ___________________________ Email address: ________________________________________________________

Company Name: _______________________________________________________ Description of Project: __________________________________________________ Completion Date: ______________________________________________________ Contact Person: ________________________________________________________ Telephone: ____________________________ Fax: ___________________________ Email address: ________________________________________________________

APPENDIX C

RFP PW 26-07

COST PROPOSAL FORM

This form must be submitted in a sealed envelope.

Project Name: _______________________________________________________________

ITEM DESCRIPTION COST

1. Year 1 subscription $

1. Year 2 subscription $

2. Year 3 subscription $

Please attach a clear breakdown of annual fees described above (including licensing fees, training, customer service, etc.)

(Optional) Additional Modules:

ITEM MODULE DESCRIPTION COST

1. $

3. $

4. $

5. $

6. $

APPENDIX C

RFP PW 26-07

COST PROPOSAL FORM

BIDDER, in compliance with the Request for Proposals associated with this project, having examined the Specifications with related documents and the site of the proposed work, and being familiar with all of the conditions surrounding the implementation of the proposed project, including the availability of materials and labor, hereby proposes to furnish all labor, materials and supplies, and to implement the project in accordance with the production and contract requirements, within the time set forth therein, and at the price(s) stated above. This price is to cover all expenses including overhead and profit incurred in performing the work required under the contract documents, of which this proposal is a part.

BIDDER verifies that all information provided in response to this bid package is truthful and accurate to the best of the Bidder’s knowledge and belief.

This bid is submitted to the City of Norcross by:

Firm Name: __________________________________________________________________

Authorized Representative: _____________________________________________________

Signature: ____________________________

Firm Address: ________________________________________________________________

APPENDIX D

RFP PW 26-07

ACKNOWLEDGEMENT OF ADDENDA

The undersigned hereby acknowledges receipt of the following Addenda:

Addendum Number Dated Acknowledge Receipt (initial)

No addenda were received:

Acknowledged for:

(Name of Firm)

Signature of Authorized Representative

Name (Print or Type)

Title

Date

APPENDIX E

RFP 26-07

CHECKLIST

FIRM NAME: _____________________________________________________

PROJECT: ________________________________________________________

DATE: ___________________________________________________________

Please use this checklist to ensure you have properly completed all forms and requirements. Use of this appendix is not required but highly recommended to ensure responsiveness of proposal.

_______ Two Hard Copies & One Electronic Copy of Bid Package (including completed appendices and all required forms) Bid Package Components:

_____ Cover Letter _____ Statement of Qualifications _____ Cost Proposal Form (in Sealed Envelope) _____ Draft Contract Agreement _____ References Form or Letters of Reference _____ Acknowledgement of Addenda Form _____ Certificate of Liability Insurance _____ E-Verify Contractor & SAVE Affidavits (with secure and verifiable document)

Mail or deliver to:

City of Norcross Public Works Department

345 Lively Avenue Norcross, GA 30071

Attn: Charlene Marsh, Procurement and Capital Projects Manager

RFP PW 26-07 – MOBILE DATA ANALYTICS PLATFORM

https://www.norcrossga.net/865/E-Verify-SAVE