CX Studios Bid Docs Stacked.pdf

October 22nd, 2025

C/O Kelly Rowlands, Procurement Contract Officer State Purchasing Bureau Department of Administrative Services 1526 K Street, Suite 130 Lincoln, NE 68508

Subject: Partnering for Nebraska's Future: Our Response to RFP Number 122777 O5 – State of Nebraska Online Information Portal

Dear Members of the Evaluation Committee, We're genuinely excited to submit this proposal for RFP Number 122777 O5. At CX Studios, alongside our partners REINGOLD+IBIS, Boomi, and Adobe in the CX Architecture Alliance, we see an incredible opportunity in Nebraska—a chance to move beyond just updating technology and truly redefine how government serves its people in the digital age. This isn't just another project for us; it's a mission we believe in and one we feel uniquely equipped to help Nebraska achieve.

Our mutual goal for an "invisible government"—where accessing services is so seamless and intuitive that the technology just fades away—is exactly the kind of forward-thinking approach we champion. It reflects a profound understanding that government technology should empower citizens, not burden them. We were inspired by this clear strategic imperative outlined by the State, and it’s why we’ve assembled this specific, purpose-built team.

The CX Architecture Alliance brings together the crucial elements needed for this transformation.

As prime contractor, CX Studios ensures the human experience remains the driving force behind every decision. REINGOLD+IBIS brings the indispensable public sector know-how and operational discipline needed for flawless execution. Boomi provides the intelligent "glue" to connect systems old and new, making a unified experience possible. Adobe offers a world-class, secure, and adaptable platform that ensures Nebraska's investment is built to last. Together, we offer a comprehensive package: Experience Design, Public Sector Mastery, Intelligent Integration, and Enterprise Platform Leadership.

Inside this proposal, you'll find our detailed Phased Framework—a clear, pragmatic roadmap designed to deliver tangible results quickly while mitigating risk at every step. Critically, woven throughout this plan is our "Workforce Re-Alignment" initiative. This isn't just about building a portal; it's about building lasting digital capability within Nebraska, ensuring this platform is truly built by Nebraskans, for Nebraskans, for the long haul.

We're eager for the chance to collaborate with the Nebraska State Records Board (NSRB) and the dedicated public servants across the state. We truly believe our team, our citizen-first approach, and our modern technology platform offer the perfect combination to not only meet your requirements but to help make Nebraska.gov a national model for digital government.

Thank you for considering our proposal. We're ready and excited to discuss how we can embark on this transformative journey together.

Warmly and respectfully, Bibhakar Pandy, CEO

CX Studios

File Catalog

SL.NO File Name Description 1 Cover Letter Covering letter

2 122777 O5 Adobe_CXStudios File 1 of 5 - Corporate + Contractual Agreement Overview

Write up about the Corporate Overview as per Section VI and Original Contractual Agreement Form signed by DocuSign

3 122777 O5 Adobe_CXStudios File 2 of 5 – Project Description and Scope

Write up about the Solution Overview as per Section VI

4 122777 O5 Adobe_CXStudios File 3 of 5 - Technical Response

Write up about the Solution Overview as per RTM - Form A.1 and Form A.2

5 122777 O5 Adobe_CXStudios File 4 of 5 – Risk Register List of Risk and mitigation

6 122777 O5 Adobe_CXStudios File 5 of 5 – Additional Use Case

Additional Use Case

122777 O5 Adobe_CXStudios File 1 of 5 - Corporate + Contractual

Bibhakar Pandey

CEO

bp@cxstudios.io 864-525-2370

Larry Gillespie President larry.gillespie@ibispublicsector.com 703-625-8215

Chris Lim Sr. Accelerate Leader clim@adobe.com 214-864-8094

Dan McAllister SVP Alliance & Channels BOOMI dan.mcallister@boomi.com 678-640-3308

CX STUDIOS + ADOBE SUBMISSION

CORPORATE + CONTRACTUAL

AGREEMENT

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VI. SOLICITATION RESPONSE FOR CX STUDIOS, LLC (PRIME)

1. CORPORATE OVERVIEW

A. BIDDER IDENTIFICATION AND INFORMATION

B. FINANCIAL STATEMENTS

C. CHANGE OF OWNERSHIP

D. OFFICE LOCATION

E. RELATIONSHIPS WITH THE STATE

F. EMPLOYEE RELATIONS TO STATE

G. CONTRACT PERFORMANCE

H. SUMMARY OF CORPORATE EXPERIENCE

I. SUMMARY OF PROPOSED PERSONNEL/MANAGEMENT APPROACH

J. SUBCONTRACTORS

2. TECHNICAL RESPONSE

3. SIGNED CONTRACTURAL AGREEMENT

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1. CORPORATE OVERVIEW

A. BIDDER IDENTIFICATION AND INFORMATION

Bidder Identification and Information Full Company Name CX Studios, LLC Headquarters Address 1560 East Southlake Blvd, Southlake, TX 76092 Entity Type LLC Year Founded 2021 Name Change Not Applicable

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CXSTUDIOS:

The Architects of the Nebraska Citizen Experience Designing Government for People, with People

CX Studios (CXS) is the human-centric design and strategy partner at the heart of our solution. CXS brings empathy, creativity, and the rigorous, data-driven methodology required to transform a functional government portal into a truly exceptional citizen experience. Their entire philosophy is built on a simple but powerful idea: to build a government that works for people, you must first understand them.

CXS are the architects of the "Citizen centric digital transformation" vision. They are the experts who will translate that aspirational goal into a tangible, intuitive, and accessible reality for every Nebraskan. Their role is to be the tireless advocate for the citizen at every stage of the project, ensuring that every decision, every design, and every line of code is measured against its real-world human impact.

Their proven, human-centered design (HCD) process includes:

Deep Empathy and Research: Conducting in-depth interviews, workshops, and observational research with real Nebraskans from farmers and small business owners to seniors and students to uncover their true needs and pain points.

Citizen Journey Mapping: Visually mapping the end-to-end experience of a citizen trying to accomplish a task to identify opportunities for simplification and proactive support.

Inclusive Design and Radical Accessibility: Going beyond mere compliance to design and test services that are genuinely usable and frustration-free for Nebraskans of all abilities and technical skill levels.

With CX Studios as the prime partner, Nebraska can be confident that the new Portal will be more than just technologically modern; it will be fundamentally more human

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ADOBE

The Trusted, Future-Ready Technology Foundation

Bidder Identification and Information Full Company Name

ADOBE INC.

Headquarters Address

345 Park Avenue, San Jose, CA 95110-2704

Entity Type INC Year Founded 1982 Name Change Not Applicable

Powering the

Adobe is the world-class technology foundation upon which Nebraska's new digital future will be built. As a global leader in digital experiences, Adobe provides the secure, scalable, and innovative platform trusted by thousands of the world's leading private and public sector organizations including numerous U.S. states and federal agencies to deliver their most mission-critical services.

For Nebraska, we have chosen the Adobe Experience Cloud for Government, a comprehensive suite of tools specifically designed to meet the rigorous demands of the public sector. This is not simply a collection of software; it is an integrated, future-ready platform that will empower the State to achieve its vision. The platform's FedRAMP authorization provides an independent, government-wide attestation of its robust security posture, giving the State of Nebraska complete confidence in its ability to protect sensitive citizen data.

By choosing Adobe, Nebraska is not just buying a product; you are investing in a strategic partnership for innovation.

A Secure and Scalable Foundation: The platform's modern, composable architecture provides the agility to innovate rapidly while ensuring the rock-solid stability and performance that citizens expect.

A Commitment to Public Sector Success: Adobe brings a deep partnership commitment, including executive sponsorship and access to a dedicated team of public sector experts. This ensures that Nebraska's implementation will be guided by global best practices, delivering a solution that is not only successful on day one but is built to last.

A Platform for the Future: The Adobe Experience Cloud is the engine that will power Nebraska's journey toward a "Digital Transformation Journey," enabling

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the data-driven insights, personalization, and AI-powered capabilities that will define the next generation of citizen service.

Founded in 1982, Adobe has been in business for over 40 years. Adobe has a global presence and currently has 60+ offices in the following locations: San Jose, CA (Corporate Headquarters), Boston, Washington D.C., New York, Seattle, Salt Lake City, San Francisco, Mexico City, Ottawa, Beijing, Hong Kong, Shanghai, Tokyo, Taipei, Seoul, Singapore, Noida, Bangalore, Mumbai, Sydney, Amsterdam, Paris, Munich, Dublin, Milano, Rome, Copenhagen, Barcelona, London, Stockholm, Oslo, Prague, Warsaw, Bucharest, Moscow, Istanbul, Kiev, Sao Paulo, and Johannesburg.

Adobe is changing the world through digital experiences. We help our customers create and deliver exceptional customer experiences improving the impact of their communications, enhancing their brands and productivity, and ultimately bringing them greater business success. Together, we are turning ordinary interactions into more valuable digital experiences every day, across media and devices, anywhere, anytime.

Adobe currently has over 30,000 employees worldwide and $19+ Billion in annual global software & services revenues. Our primary solutions include Adobe Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud.

See Adobe Fast Facts for more information.

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REINGOLD/IBIS (SUBCONTRACTOR)

The Proven Public Sector Partner for Nebraska

Bidder Identification and Information Full Company Name Reingold/IBIS Headquarters Address 1321 Duke Street, Suite 408, Alexandria, VA 22314

Entity Type PUBLIC SECTOR Year Founded 2005 Name Change

A Foundation of Trust, Experience, and Unwavering Commitment

Reingold/IBIS is a proven leader in delivering mission-critical digital transformation for the public sector. For over 20 years, our singular focus has been on helping government agencies harness the power of technology to better serve their constituents. We are not a commercial firm that occasionally works with government; we are a dedicated public sector partner that understands the unique challenges, security demands, and profound responsibilities of serving the public trust.

Our approach is built on a foundation of disciplined execution, financial stability, and a philosophy of long-term stewardship. We have a demonstrated track record of success in managing complex, multi-year, multi-stakeholder digital platform initiatives for state and federal agencies across the country. We bring the battle-tested methodologies, the seasoned project leadership, and the operational rigor necessary to ensure a project of this magnitude is delivered on time, on budget, and with a guarantee of a seamless, risk-free transition.

More than a vendor, Reingold/IBIS is an accountable prime partner committed to Nebraska's long-term success. Our commitment is demonstrated not just by our technical expertise, but by our deep investment in the state's future through our "Workforce Re-Alignment" program. We are dedicated to building a legacy of digital excellence, economic opportunity, and genuine self-reliance for the State of Nebraska.

B. FINANCIAL STATEMENTS

Financial documents for Adobe are available here.

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C. CHANGE OF OWNERSHIP

CX Studios, Adobe, or Reingold/IBIS does not anticipate any changes in ownership or control in the 12 that arise.

D. OFFICE LOCATION

CX STUDIOS OFFICE:

1560 EAST SOUTHLAKE BLVD

SOUTHLAKE, TX 76092

ADOBE OFFICE:

345 PARK AVENUE

SAN JOSE, CA 95110-2704

REINGOLD/IBIS

1321 Duke Street, Suite 408, Alexandria, VA 22314

E. RELATIONSHIPS WITH THE STATE

Adobe maintains a working relationship with several state agencies in Nebraska.

We collaborate with the Department of Health and Human Services to manage the APD grants received from CMS. Adobe also works closely with the Department of Environment and Energy to aid their digital form process from an intake and notice generation perspective. The Nebraska Game and Parks Commission manages its workflow across several different departments. Finally, our newest relationship is within the Office of the CIO. In the fall of last year, the Office of the CIO and Adobe entered into a partnership to transform their website, along with a few additional sites, into a unified brand, with improved citizen experiences and view analytics to continuously enhance the digital experience for citizens.

Nebraska Office of the CIO o Adobe Contract Number: 01127350 o Adobe Contract Number: 01132577

Nebraska Department of Health and Human Services o Adobe Contract Number: 01131110 o Adobe Contract Number: 01150277

Nebraska Game and Parks Commission o Adobe Contract Number: 223354-1

Nebraska Department of Environment and Energy

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o Adobe Contract Number: 01119323

F.

No CX Studios, Adobe or employees have been employed by the State within the past 24 months.

G. CONTRACT PERFORMANCE

CX Studios, Adobe, or has not had any contract terminated for default in the past five years.

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H. EXPERIENCE

IBIS+REINGOLD

Project Name: State of Nebraska Digital Gov Pilot Program Agency: State of Nebraska Office of the CIO (OCIO) (as an FYI our contract was with Carahsoft) Contract Number: 24180671 (TBD on Phase 2) Contract Value (awarded): $420,000 Contract Value (final): $328,000 Period of Performance (awarded):

Phase 1: 11/1/2024 - 6/30/2025 Phase 2: 11/1/2025 - 4/30/2026

Period of Performance (final):

Phase 1: 11/1/2024 - 6/30/2025 Phase 2: 11/1/2025 - 4/30/2026 Contract Type: Firm Fixed Price

NAICS: N/A

Government Contact Information Contract POC: Nada Abu-Ulbah Phone: 703-889-9782 Fax: 703.871.8505 Email: nada.abu-ulbah@carahsoft.com Address: 11493 Sunset Hills Rd., Suite 100, Reston, VA 20190 Program POC: Tod Wyrick Phone: 402.471.8069 Email: tod.wyrick@nebraska.gov Address: N/A

Project Description The State of Nebraska Office of the CIO (OCIO) aims to demonstrate the capabilities and value of Adobe Experience Manager (AEM), Adobe Edge Delivery Services (EDS), Adobe Analytics and Adobe Commerce & Payment Services to the state. Since October 2024, IBIS+REINGOLD has collaborated with OCIO, the (OCIO) separate phases. IBIS+REINGOLD, as the prime vendor, has led the Pilot Team on

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the UX/UI strategy and assisted with providing templates and a design system that

Relevance to Contract Under pilot phase, IBIS+REINGOLD partnered with the State of Nebraska Office of the CIO (OCIO) to create a new master design system for enterprise use, which was a flexible and scalable user interface toolkit that can be used to create all kinds of websites needed by Nebraska. The development of this system set the foundation for environments, access, and processes to ensure successful implementation of the design system and website delivery by establishing environments to support scalable deployments and collaboration, ensuring access to necessary tools and systems while aligning integrations, and defining processes for managing code, deployments, and iterative testing to maintain quality and adaptability.

IBIS+REINGOLD applied the design system to a number of websites leveraging Adobe Edge Delivery services along with Document Authoring CMS, which is Adobe's most modern website offering. A benefit with this new technology is that authoring is done in a document-based format, with the design system serving as "blocks" that can be added easily without extensive CMS training. The Pilot Team, government Web properties, including NE DOT, NE Governor, NE Lt. Governor, NE DMV, NE OCIO, and NE Banking and Finance.

Phase two is underway with an anticipated completion date of April 2026. Under this phase, IBIS+REINGOLD enhancements, site maintenance, and pivotal support in the continued migration of

IBIS+REINGOLD

and migrating existing content efficiently. IBIS+REINGOLD system development, implementation, and ongoing support highlights a clear alignment with the requirements and scope of this contract.

Results

IBIS+REINGOLD and the Pilot Team successfully built and launched within Document Authoring leveraging Adobe EDS:

MVP Sower Design System Redesigned OCIO website Redesigned NDBF beta site AEM Forms implementation in EDS and Universal Editor

See screenshot below with visual examples of the design system, implementation, and website redesign efforts.

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Picture 1

Design Examples Design examples can be referenced here: https://sower-design.nebraska.gov/

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Summary The State of Illinois Department of Innovation & Technology (DoIT), whose mission is to empower others to provide better services to residents, businesses and visitors, is partnering with Adobe to transform the digital experience for their 12M+ residents residents in navigating employment, health, and senior services at any time, via desktop or mobile devices and was recently honored with a NASCIO State IT Recognition Award for improving digital accessibility for residents with disabilities by 63 percent. With Adobe Experience Cloud and Document Cloud, the State is creating consistent and personalized

- a -ce structure, and with the power of Adobe solutions, the State has increased the usability of their sites and improved user experience.

Solutions Deployed Adobe Experience Cloud and Document Cloud tools to optimize state websites, mobile apps and overall digital experience Adopted Adobe Analytics and Adobe Target to personalize and update content in real-time Migrate 64 web properties to Adobe Experience Manager to provide a seamless, dynamic platform that leverages Adobe's Web Modernization Framework

Key results 25% average increase in website traffic after deploying 45,000 new site pages 23% greater digital certainty resulting in reduced bounce rates Across all migrates sites there has been a 7% increase in UX maturity The Illinois department of public health has established a single "front door" that offers residents access to over 200 health programs 62% in quality assurance and readability leading to reduced traffic to phones and facilities 25-63% improved website accessibility and quality scores The state's commitment to end-user experiences has earned recognition from the Center for Digital Government, which awarded the state an A- in 2022, up from a B+ in 2020.

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The Commonwealth of Pennsylvania has collaborated with Adobe Experience Cloud to transformation will bring over 60 separate government agency websites together to create a dramatically more streamlined and intuitive user experience, moving from an agency-centric to a resident-centric design that is organized by life events.

The complete redesign and transformation of PA.gov is part of an ongoing digital services

Experience (CODE PA).

The modernized public web presence uses Adobe Experience Cloud applications, including Adobe Experience Manager on Cloud Services (with Sites, Assets with Dynamic Media and Forms), Adobe Analytics and Adobe Target, to unify its agency sites into a standard, scalable environment. This helps ensure the state can seamlessly deliver consistent and personalized experiences for residents across government agency websites.

The first phase of the public web presence transformation focused on integrating the first 10% of the 60+ separate government agency websites to create a more unified experience.

The remaining websites will be integrated with several launch waves throughout 2024 and into 2025.

The new inclusive, accessible and service-centric design system enhances usability, consistency and efficacy across PA.gov, while ensuring that its capabilities and content are fully accessible for all Pennsylvania residents and businesses. Additional features will be rolled out in the coming months to further enhance and refine the user experience. For example, residents will be able to conduct searches based on planned or unplanned significant life events, such as "experiencing a financial setback" or "relocating to a new town" in order to easily find details on government services that are available to them.

Challenges Agency-centric design that put the burden on residents to know where to find information.

Confusing workflows that made using and reusing content inefficient.

Siloed websites that made it hard for residents to find services that crossed multiple agencies.

Solutions Use Adobe Experience Cloud to bring together over 60 agency websites and create a more streamlined and intuitive user experience.

Move from an agency-centric design to a resident-centric design that is organized by life events.

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Utilize cloud delivery services in AEM to improve performance and speed up implementation.

Key Results First government agency websites.

The remaining websites will be integrated with several launch waves throughout 2024 and into 2025.

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At the State of Oklahoma, there was a poor perception of the state's digital experience for its citizens and performance was not aligning with Top 10 state. They were weighed down with legacy vendor lock-in, preventing modernization and providing a dated, sub-standard experience for its citizens. The State of Oklahoma partnered with Adobe to drive its web modernization project. A new oklahoma.gov site, powered by Adobe Experience Cloud, became a one-stop shop for any service from financial assistance to getting a fishing permit. The state is also using Acrobat Sign to support its remote workforce with automated e-signatures and digital document processing.

Recently, Adobe helped the state reach a significant milestone with the launch of the Service Oklahoma Customer Portal, which leverages Azure B2C authentication and login capabilities. Next up, Oklahoma plans to rollout the customer portal to additional state agencies and enhance capabilities, including SMS and Target personalization across multiple sites.

Challenges become a Top 10 state Legacy vendor lock-in prevented modernization and provided sub-standard experiences Incongruent, agency-centric interactions conflicted with goals of a customer-centric government

Solutions Centralize web content management for consistent experiences on external-facing state website and dozens of state agency websites notifications, and self-service optimization Empower non-technical workforce to easily author content, manage digital assets, and create new web experiences for residents Accelerate seamless workflows with e-signatures

Key Results Established Oklahoma as a top 10 state in digital modernization

Trained 450+ employees and partners with Adobe Digital Learning Services (ADLS) 24-hour turnaround time to implement an accessible, mobile-friendly form to use during weather-related emergencies Launched Service Oklahoma Customer Portal leveraging Azure B2C authentication and login capabilities

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Program and Website Management Vision

The Department of Defense (DoD) conducted a comprehensive analysis of alternatives for a Content Management System (CMS) as part of a transformative pilot program. This analysis utilized Six Sigma Methodologies to create an unbiased scorecard, evaluating various enterprise CMS candidates against specific business and technical requirements. Adobe Experience Manager (AEM) emerged as the optimal CMS through this rigorous process, ultimately being selected for the pilot program. This selection was driven by AE the DoD and ensure the test of their robust and scalable solution in the pilot program

The Challenge: Selecting the Right Content Foundation for Platform Scalability

Choosing and implementing a modern Content Management System (CMS) within the Department of Defense is a strategic imperative with far-reaching consequences. It's not merely about managing websites; it's about controlling the flow of critical information, enabling effective knowledge management, ensuring secure communication, and ultimately, supporting the execution of the mission.

A successful Analysis of Alternatives (AoA) for a CMS requires a disciplined, quantitative approach to navigating the unique set of challenges inherent in the DoD environment. Our Lean Six Sigma framework is specifically designed to address these hurdles through rigorous data analysis, ensuring that the selected technology and engineering approach precisely meet the defined business requirements.

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The NextGen Website Pilot Program strategic selection of Adobe Experience transformation. By integrating partner feedback, redefining future visions, and balancing technological advancements with human-centric strategies, the DoD is poised to achieve a seamless, efficient, and user-friendly digital experience for all stakeholders. The outcomes of this pilot will guide the full-scale implementation, robust, future-proof, and aligned with its mission objectives.

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I.

APPROACH

Our Communications and Program Management Approach A Partnership in Execution, Not Just a Management Plan

A vision as ambitious as creating a "Citizen centric digital transformation" for the people of Nebraska requires more than just a great plan; it demands a flawless, disciplined, and transparent execution strategy. Our management approach is designed to be exactly that. It is not a rigid, top-down hierarchy, but a dynamic partnership governance model built on a foundation of mutual trust, radical transparency, and a shared, unwavering focus on the ultimate goal: delivering a better experience for every Nebraskan.

Our philosophy is simple: we will operate with a "no surprises" commitment to our state partners. The NSRB, the OCIO, and every partner agency will have a clear, real-time, and honest view into our progress, our challenges, and our successes. This approach ensures that we are not just a vendor executing tasks, but a deeply integrated partner working in lockstep with the State to navigate the Phased Framework journey with confidence and precision.

Leading this entire effort will be a dedicated, Nebraska-based Program Director. This individual will serve as the single point of partnership and accountability for the State, empowered to marshal all necessary resources and responsible for the overall success of the mission.

The Three Pillars of Our Governance Model Our program management is built on three interconnected pillars that ensure alignment from the highest strategic levels down to the daily execution of tasks.

1. Strategic Governance & Alignment: Charting the Course Together This pillar is focused on ensuring our work is always aligned with the State's highest strategic priorities. The Joint Steering Committee: We will establish a Joint Steering Committee that will serve as the primary governing body for the program. This committee will be co-chaired by our Program Director and the State's designated Contract Manager, and will include key executive stakeholders from the NSRB, the OCIO, and other principal agencies.

Mandate and Cadence: The Steering Committee will meet monthly to review overall program health, approve any major changes in scope or direction, provide strategic guidance, and act as the final point of escalation. This is the forum where we will jointly ensure that the execution of our Phased Framework remains in perfect alignment with Nebraska's evolving goals.

2. Disciplined Execution & Radical Transparency: Delivering on the Promise

This pillar is the engine room of the project, where our agile methodology comes to life in a transparent and accountable manner.

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Agile Program Management: Our Project Manager will lead the day-to-day execution, managing the agile sprint process, tracking progress against our milestones, and proactively managing risks.

A Rhythm of Communication: We will establish a clear and predictable rhythm of communication to ensure all stakeholders are continuously informed:

Weekly Core Team Meetings: To manage the tactical execution of sprints.

Bi-Weekly Project Status Reports: Providing a transparent summary of progress, which will feed into the Public Online Project Dashboard we have committed to maintaining.

Monthly Program Reviews: A deep dive with key stakeholders on budget, schedule, and risks.

Quarterly Strategic Business Reviews (QBRs): A formal review with the Steering Committee to assess progress against the annual Business Plan and make strategic adjustments for the quarter ahead.

The Nebraska Digital Command Center: As detailed in RTM 3, our Command Center will serve as the real-time, single source of truth for the operational health of the Portal, providing unparalleled transparency.

3. Proactive Communication & Stakeholder Engagement: Bringing Everyone on the Journey

A transformation of this scale is only successful if everyone feels like a part of it. This pillar is dedicated to the human side of program management, led by our Change Management & Training Lead.

A Tailored Communication Plan: We will develop and execute a comprehensive communication plan tailored to the specific needs of each stakeholder group:

For the NSRB and OCIO: A continuous stream of formal reporting, strategic briefings, and deep-dive architectural reviews.

For Partner Agencies: A program of regular check-ins, collaborative design sessions, hands-on training workshops, and clear onboarding support to ensure they feel confident and empowered.

For the Citizens of Nebraska: Proactive and engaging communications about new services, planned maintenance, and success stories that highlight the tangible benefits the new Portal is delivering to their lives.

Our "No Surprises" Path to Resolution

Issues are an inevitable part of any complex project. Our commitment is to identify them early and resolve them swiftly and collaboratively. Our clear, three-level escalation path ensures that the right people are engaged at the right time.

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Level 1 (Operational): Day-to-day issues and risks are managed by the Project Manager and the core project team. The vast majority of issues will be resolved here.

Level 2 (Programmatic): Issues that cannot be resolved at the operational level, or that involve cross-project resource conflicts, are escalated to the Program Director for a rapid decision.

Level 3 (Strategic): In the rare event of a major strategic roadblock or a risk that could impact the program's overall timeline or budget, the issue is formally escalated to the Joint Steering Committee for a final, collaborative resolution.

This entire management structure is designed for one purpose: to successfully and transparently guide the State of Nebraska through our Phased Framework, ensuring that each phase delivers on its promise to the citizens. It is a model for a true partnership, built to deliver a " Digital Transformative Experience" that is reliable, trustworthy, and profoundly human-centered.

The Core Team extensive experience working with government clients, as well as their expertise in design, network management and infrastructure services. In addition, each team member has demonstrated a strong track record of successfully delivering large, complex technology and network projects, ensuring that the team is well- s. We acknowledge and agree that any changes in proposed personnel shall only be implemented after receiving written approval from the State.

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***** Profile Level References will be provided post short-listing phase *****

Milton Huezo CX Program Lead

Milton is a strategic growth advisor and transformation leader who drives business performance through customer experience innovation. He partners with executive teams to align digital strategy with operational priorities, for execution to take place unlocking the value of technology into the experiences of people. Known for turning complexity into clarity, Milton applies data, AI, and human-centered design to reframe business challenges, accelerate decision-making, and deliver measurable outcomes impacting growth through efficient program operations.

Mervin Michael Scrum Master / Tech Program Lead

Mervin is a Delivery Expert and Leader with over 20 years of experience managing high-performing technology teams across onshore and offshore models. He excels at orchestrating complex digital and engineering initiatives, ensuring seamless collaboration, timely execution, and measurable outcomes. Mervin brings structure, clarity, and trusted leadership to every transformation effort.

Jeannie Adair Creative Lead

Jeannie leads CX Studios as Head of Creative, where she fuses strategic vision with bold creativity to shape transformative customer experiences. A champion of innovation, she empowers her team to push boundaries and deliver emotionally resonant, high-impact solutions.

entation and excellence, and accelerate business growth.

Eric Mackenzie Product Owner

Eric is a hands-on Chief Technology Officer with deep expertise in digital marketing, transformation, and enterprise infrastructure. He leads the development of scalable technology roadmaps that drive efficiency, accelerate adoption, and unify cross-functional teams. With a proven track record of implementing organization-wide systems and processes, Eric empowers businesses to modernize operations, foster collaboration, and deliver lasting value through strategic innovation.

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Howard Cohen Change Management Lead

Howie currently serves as the principal Strategist and Head of Change Management at CX Studios. He is leading the government practice and building dynamic forward-leaning solutions for our new complex business environment. In his most recent role, he was a DoD Highly Qualified Expert (HQE), Customer Experience, for the Defense Media Activity (DMA), a Department of Defense Field Activity reporting to the Assistant Secretary of Defense for Public Affairs.

Wendy Woodson Training & Enablement

Wendy is an accomplished customer experience strategist with leadership in commercial and DoD sectors. Expert in knowledge management, digital transformation, and change management. Proven in optimizing customer journeys, platform adoption, and service efficiency. Recognized for building strong relationships and driving measurable improvements in satisfaction and operational outcomes across Fortune 500 and government organizations.

Patrick McLoughlin Lead Enterprise Architect

Pat is a seasoned technical leader with over 20 years of exceptional experience in software development. His technical acumen and strategic vision have consistently resulted in the delivery of elegant and maintainable solutions to complex problems, leading to the creation of robust, long-mastery in Adobe Experience Cloud Solutions, particularly Adobe Experience Manager (AEM). His extensive experience with AEM has equipped him with the skills necessary to harness the full potential of this powerful platform, enabling organizations to deliver personalized and compelling digital experiences to their customers.

Darshan Chipade Tech Architect

Darshan is a seasoned Lead Architect with deep expertise in Java and React frameworks, leading large agile teams to deliver scalable enterprise solutions. She specializes in architecting digital experience platforms across Adobe, Oracle, and Salesforce ecosystems, while also guiding end-to-end quality engineering. Radha bridges technical excellence with business outcomes in complex transformation programs.

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Sarah Csanadi-Schwartz Sr. Digital Marketing Director II Omaha, NE

Sarah is a seasoned Content Marketing Expert. She has in depth experience in digital marketing workstreams, including paid media, SEO, content creation, analytics, and the integration of web, design, and video efforts to support the broader marketing strategy. Sarah deep understanding of digital marketing drives business outcomes and brand equity, allowing for continuous improvement and scalability.

J. SUBCONTRACTORS

Subcontractor Identification and Information Full Company Name Reingold/ IBIS Headquarters Address 1321 Duke Street, Suite 408, Alexandria, VA 22314

Entity Type PUBLIC SECTOR Year Founded 2005 Name Change Allocation 10-15% Tasks Nebraska.gov in current project. Will consult, guide and lead digital marketing services.

2. TECHNICAL RESPONSE

A. ATTACHMENT A - FORM A.1. 122777 O5 ADOBE CX STUDIOS FILE 3 OF 5

TECHNICAL RESPONSE

B. ATTACHMENT A - FORM A.2. 122777 O5 ADOBE CX STUDIOS FILE 3 OF 5

TECHNICAL RESPONSE

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Contractual Agreement Form

3. SIGNED CONTRACTURAL AGREEMENT

By signing this Contractual Agreement Form, the bidder guarantees compliance with the provisions stated in this solicitation and agrees to the terms and conditions unless otherwise indicated in writing and certifies that bidder is not owned by the Chinese Communist Party.

THIS FORM MUST BE SIGNED MANUALLY IN INK OR BY DOCUSIGN

COMPANY:

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CX Studios LLC

1560 East Southlake Blvd. Suite 100 Southlake TX 76092

469-442-4539 bp@cxstudios.io

Bibhakar Pandey - Co-Founder & CEO

122777 O5 CX STUDIOS 28

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CX STUDIOS + ADOBE SUBMISSION

PROJECT DESCRIPTION AND SCOPE

OF WORK

122777 O5 Adobe_CXStudios File 2 of 5 - Project Description and Scope of Work

PROJECT SCOPE

Executive Summary: A New Era of Trust for Nebraska

The State of Nebraska is poised for a transformation a shift from transactional digital services to a new era of government built on trust, transparency, and a deep commitment to its citizens.

REINGOLD+IBIS + CX Studios offer more than just technology; we provide a proven roadmap to make this vision a reality.

Our approach will evolve Nebraska.gov from a rigid, vendor-managed portal into a dynamic, citizen-first digital platform. Every interaction, whether for business licensing, agricultural permitting, or family services, will become simple, secure, and intuitive. This isn't a new experiment; it's a successful model used by state and federal programs, now tailored specifically for Nebraska's mission.

This transformation is designed to be built for Nebraskans and run by Nebraskans. Through local job creation, measurable transparency, and a self-funding model, our partnership guarantees a digital foundation that will serve the State for decades to come, ensuring Nebraska leads the nation in citizen-centric governance.

Our Vision: Effortless Government, Powered by People

Technology should serve people, not the other way around. Our vision is to create a "Citizen centric digital transformation" where services are so intuitive, proactive, and seamlessly integrated into the lives of Nebraskans that the technology behind them disappears. It's about shifting the burden from the citizen to the system, enabling optimal experiences through a platform that anticipates needs and delivers solutions effortlessly. Our commitment is to create a truly inclusive and trustworthy experience:

Accessibility & Inclusion: We start with WCAG 2.2 AA and Section 508 standards as our baseline, but we don't stop there. We test our solutions with real Nebraskans of all abilities and from all geographies to ensure equal access for everyone.

Radical Transparency: We build trust by showing our work. Real-time dashboards will provide the NSRB and the citizens with clear, understandable metrics on system uptime, citizen satisfaction, and return on investment.

Sustainable Innovation: Our self-funded model ensures that surplus revenue is reinvested directly into expanding and improving services, delivering continuous value without placing an additional burden on taxpayers.

The Technology: A Foundation for the Future

To deliver a truly frictionless digital experience, Nebraska needs a platform that is agile, scalable, and secure. Our solution moves the State away from the limitations of the past proprietary, monolithic systems that create vendor lock-in and stifle innovation and into the future with a modern, composable architecture.

What does this mean for Nebraska?

Microservices: Instead of one giant, unchangeable system, we build services like LEGO bricks. This allows us to add, upgrade, or swap out features like a new payment system or a permit application quickly and independently, without disrupting the entire platform.

API-First: Every service is designed to communicate seamlessly with others. This creates a powerful, interconnected ecosystem that breaks down agency silos and allows data to flow securely where it's needed. It's the key to providing citizens with a unified, "one-stop" experience.

Cloud-Native: We leverage the power of trusted cloud platforms like AWS and Azure to provide unparalleled security, reliability, and infinite scalability. The platform can handle any demand, from routine daily tasks to emergency response situations, without faltering.

Omnichannel: This allows Nebraska to deliver services to any device or platform websites, mobile apps, kiosks, voice assistants, and future technologies we haven't even imagined yet all from a single, unified content and data hub.

This modern approach ensures a lower total cost of ownership and prepares Nebraska for the future of "invisible technology," where AI-powered services can anticipate citizen needs, automate complex processes, and create a truly frictionless digital government.

Our Phased Framework: Building the Future, Step by Confident Step

Transformation is a journey, not a single event. Our phased roadmap provides Nebraska with the clarity and control to modernize confidently while ensuring uninterrupted service for every citizen.

Year Phase Timeline Description Pre-Kickoff Phase 0 0 Months Transition & Transparency

Year 1 Phase 1 a & b 1 8 Months Foundation & Modernization with a focus on Transactional

Sites Year 1 Phase 2 9-10 Months Statewide Expansion for sites & incorporating enablement and Workforce realignment

Year 1 Phase 3 11-12 Months Finalization of remaining low traffic sites.

Year 2-5 Phase 4 13 Months 60 Months

Optimization, Innovation & Local Empowerment

Phase 0 Transition & Transparency (Pre-kickoff)

Theme: Building Trust from Day One with a Seamless, Risk-Free Transition

This initial phase is the foundation of our entire partnership, designed to build confidence by demonstrating stability and control from the outset.

A Transition So Seamless, No One Will Notice: Our highest priority is ensuring 100% business continuity. A transition of this scale must be invisible to the citizens who rely on state services every day.

Our preferred path is proactive collaboration with TylerTech. We believe that a partnership approach is the best way to ensure a smooth and comprehensive handover of knowledge and operations. We will extend every effort to work together constructively for the benefit of the State.

However, our success is not dependent solely on this cooperation. We have developed a comprehensive risk mitigation strategy to guarantee a seamless transition under any circumstances. Our dedicated transition team will:

Conduct deep analysis to map all existing services, data flows, and dependencies.

Run the new platform in a "dark launch" mode operating in parallel with the legacy system to validate performance with live data without impacting citizens.

Deploy a proven methodology for data migration and service cutover that has been successful in dozens of similar state and federal transitions.

This dual approach provides absolute assurance. We will actively seek collaboration, but we are fully prepared to execute a flawless transition independently. For Nebraskans, the result is the same: the services they rely on will work uninterrupted from day one.

For the State, this means: You gain complete operational visibility and control through the Nebraska Digital Command Center, establishing a foundation of stability and confidence from the very start.

Outcomes:

100% operational continuity.

A Nebraska-based leadership team engaged in daily operations.

The "No Talent Left Behind" initiative launched to upskill and empower the local workforce.

Phase 1 (a & b) Foundation & Modernization (1 8 Months)

Theme: A Modern Foundation for a More Human Experience

This phase is where Nebraskans will start to feel the difference. This isn't just a technical upgrade;

it's about respecting every digital interaction with a citizen's time and effort. We are laying the groundwork for a truly unified and accessible digital state.

For Nebraskans, this means: Pages load faster, forms are simpler to complete on any device, and finding information becomes intuitive. The frustration of navigating clunky, outdated systems is replaced with the ease of a modern digital experience.

For the State, this means: We deploy a modern, scalable Adobe Experience Cloud foundation. This modular architecture eliminates vendor lock-in and provides Nebraska with the agility to adapt and innovate for years to come.

Outcomes:

A consistent, accessible user experience across the top 20 agency sites.

A 30% measured improvement in the speed of completing common tasks.

A scalable, compliant, and future-ready digital foundation.

Phase 2 Statewide Expansion (9-10 Months)

Theme: Bringing a Unified Nebraska to Every Corner of the State

This phase is about ensuring digital equity for all. It guarantees that a small business owner in Scottsbluff has the same seamless access to permits as a corporation in Omaha. We will break down the digital walls between agencies to create one unified government experience.

For Nebraskans, this means: No more navigating a maze of different agency websites.

Citizens see a single, unified State of Nebraska, ready to serve them efficiently, no matter where they live.

For the State, this means: Migrating over 137 websites and applications onto the central platform. This eliminates redundant systems, reduces costs, and allows agencies to collaborate more effectively, with trained Nebraskans managing 70% of operations.

Outcomes:

A 40% reduction in the time it takes to publish new content and services.

Legacy TylerTech systems are fully retired.

Nebraska achieves a self-sustaining, state-owned operational model.

Phase 3 (11-12 Months)

Theme: From Responsive to Proactive A Government That Anticipates Your Needs

This is where the technology becomes truly invisible and helpful. We shift from simply responding to requests to proactively serving citizens. By harnessing the power of AI and data, we will create a government that actively makes life easier for the people it serves.

For Nebraskans, this means: Imagine a system that proactively reminds a farmer about a change in water permits or helps a new parent discover relevant benefits without them even having to search. This is a new standard of digital trust.

For the State, this means: We implement AI-driven citizen services like chatbots and predictive forms. FinOps dashboards provide real-time transparency into costs, driving efficiency and ensuring every dollar is maximized for citizen benefit.

Outcomes:

A 15%+ reduction in total cost of ownership.

Measurable gains in citizen satisfaction (NPS/CSAT).

Nebraska is recognized nationally as a leader in citizen-first digital governance.

Phase 4 Continuous Innovation & Local Empowerment (13-60 Months)

Theme: Built by Nebraskans, for Nebraskans A Legacy of Self-Reliance

The ultimate goal is for Nebraska to own its digital future. This phase is about completing the transition from partnership to full empowerment. We are not just building a platform; we are fostering a local workforce and an innovation ecosystem that will endure.

For Nebraskans, this means: The digital services they use every day are managed, improved, and innovated by their neighbors. The platform becomes an engine of local opportunity, generating jobs and building community expertise.

For the State, this means: Achieving long-term digital self-reliance by leveraging native Nebraskan talent.

Outcomes:

Outside dependency is eliminated.

A nationally recognized model of transparent, community-driven government is established.

Continuous growth in citizen trust, satisfaction, and digital inclusion.

Our Promise: The Clear Winner for Nebraska

This journey will provide Nebraska not only with a modern platform, but also with a living, self-sustaining ecosystem of people, processes, and technology that continually improves. With REINGOLD/IBIS + CX Studios, the State gains a partner wholly committed to every citizen, every agency, and every outcome.

Bibhakar Pandey

CEO

bp@cxstudios.io 864-525-2370

Larry Gillespie President…