DAT-Radio Advertising-spssc-ah

The state of Illinois is seeking to secure radio advertising services from iHeartMedia for cadet recruiting through a small purchase sole source procurement. The objective is to drive traffic to a website for information and enrollment, and to amplify awareness of available law enforcement opportunities in the Chicago area. The campaign will utilize several radio stations, including WGCI-FM, WKSC-FM, and WLIT-FM, to deliver a total of 1.8 million impressions through 30-second ad spots over a 3-4 week period from October 1-22, 2023. The total campaign cost is $35,163, with individual station costs of $15,453 for WGCI-FM, $11,100 for WKSC-FM, and $8,610 for WLIT-FM. The state is also seeking a digital streaming audio and banner advertising opportunity with iHeartMedia in the Chicago market, with a total investment of $20,000 for 1,333,333 impressions at a $15 CPM. Vendors must comply with the state's standard certifications, terms, and conditions, including adherence to state laws and regulations related to the procurement process, employment practices, environmental protection, and other requirements.

There are no set-aside designations or restrictions on the types of organizations that can respond to this opportunity. The incumbent vendor or current contractor is not specified. The available budget range for the radio and digital advertising campaign is $55,163 in total.