Addendum_1.pdf
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- Solicitation number
- RFQ-5-25-11
- Issued by
- Brevard County, Florida
About this file
This document is Addendum 1 for the Advertising and Marketing Agency Services Request for Qualifications (RFQ-5-25-11) issued by Brevard County Purchasing Services in Viera, Florida, dated May 6, 2025. The addendum addresses a clarification regarding the Media Knowledge section of the proposal and changes the proposal opening date to May 29, 2025, at 10:30 AM. The primary purpose is to provide revised evaluation criteria for Tab 8: Media Knowledge, which now includes points for describing integrated marketing campaign experience, providing recent campaign examples across multiple mediums, listing co-op marketing experience, and describing approaches to creating added value opportunities.
The selection committee will evaluate proposals based on overall media experience across various channels including print, digital, SEO/SEM, radio, television, newspaper, direct mail, outdoor, and specialty advertising. Key evaluation factors include the agency's ability to integrate traditional advertising with social media and e-marketing, develop co-op marketing opportunities, and demonstrate a comprehensive approach to the evolving marketing landscape. The addendum emphasizes the importance of showcasing diverse marketing capabilities and strategic thinking in responding to the Tourism Marketing Agency Services solicitation for Brevard County's Tourist Development Council.
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Text version
Purchasing Services 2725 Judge Fran Jamieson Way
Building C, Room 303 Viera, Florida 32940
ADVERTISING AND MARKETING AGENCY SERVICES
RFQ-5-25-11
May 6, 2025 Addendum 1
TO ALL PROSPECTIVE CONTRACTORS
This is an Addendum to and shall be considered as part of the original Proposal package for the above-mentioned Proposal. Contractors are requested to acknowledge receipt of this Addendum with their Proposal.
CLARIFICATION TO QUESTIONS ASKED RECEIVED:
QUESTION 1: On page 24, under Tab 8: Media Knowledge, the bullet points that are listed here are the same as what is listed under Tab 5: Website and App Knowledge. Is this correct or should these be different bullet points for media knowledge?
ANSWER 1: The criteria for Tab 8: Media Knowledge differ from those in Tab 5: Website and App Knowledge. Please refer to the revised bullet points provided below.
Tab 8: Media Knowledge: (Possible 10 Points)
• Describe your agency’s experience with developing integrated marketing campaigns.
• Provide recent examples of integrated marketing campaigns across multiple mediums.
• List your experience in developing co-op marketing for partners.
• Describe your approach to creating added value opportunities.
The selection and negotiating committee will consider the following: Overall experience in various media including print, digital including SEO/SEM, radio, television, newspaper, direct mail, outdoor, display and other forms of specialty advertising; examples of work in various media and any other relevant factors; experience developing co-op opportunities for partners and creating value-added opportunities; the company's approach to the rapidly changing marketing mix and how they integrate traditional advertising with social media and e-marketing within an overall plan.
Please note that the proposal opening date and time has changed to May 29, 2025 @ 10:30
AM.
All other terms and conditions remain unchanged.
Sincerely, Sherry Collett Purchasing Supervisor
END OF ADDENDUM NO. 1
| ADVERTISING AND MARKETING AGENCY SERVICES |
| RFQ-5-25-11 |
| MAY 6, 2025 |
| Addendum 1 |
| TO ALL PROSPECTIVE CONTRACTORS |
| CLARIFICATION TO QUESTIONS ASKED RECEIVED: |
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