RFQ-5-25-11_Notice_of_Award.pdf

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Attached to
Tourism Advertising and Marketing Agency Services
Solicitation number
RFQ-5-25-11
Issued by
Brevard County, Florida

About this file

This document is a Notice of Award from Brevard County Purchasing Services for RFQ-5-25-11, a solicitation for Tourism Advertising and Marketing Agency Services. The competitive solicitation was issued on September 2, 2025, with an effective contract period from October 1, 2025, through September 30, 2030 - a five-year term with potential renewal options. After a competitive evaluation process, &Barr from Orlando, FL was awarded the contract for "ALL" services at negotiated rates. Multiple advertising and marketing agencies from across the United States submitted responses, including firms from Florida, Massachusetts, Arizona, Illinois, Tennessee, and other states, though none were awarded except &Barr.

The contract was evaluated by a committee consisting of Laura Beebe, Tom Hermansen, and Don Walker, and approved by Mary Bowers, the Purchasing Manager. Special instructions to the awarded vendor include providing a certificate of insurance and performance and payment bonds as required. The procurement process did not include a prompt payment discount, and the award was processed as a non-board agenda item. The solicitation appears to be seeking comprehensive tourism advertising and marketing services for Brevard County, with &Barr selected as the sole vendor to provide these services at negotiated rates.

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Text version

Purchasing Services 2725 Judge Fran Jamieson Way

Building C, Room 303 Viera, Florida 32940

NOTICE OF AWARD

September 2, 2025

RFQ-5-25-11 / Tourism Advertising and Marketing Agency Services

PROCUREMENT ANALYST: Tramesha Flood

VENDOR VENDOR CITY/STATE ITEMS AWARDED PROPOSED COST

&Barr Orlando, FL ALL

Per Negotiated Rates

Adjective & Co. Jacksonville, FL NONE Allied Advertising Limited Partnership Boston, MA NONE Aqua Marketing & Communications, Inc. St. Petersburg, FL NONE Birdsall, Voss & Associates, Inc. Milwaukee, MI NONE Destination by Design Planning, LLC Boone, NC NONE Madden Media Tucson, AZ NONE Medium Giant Dallas, TX NONE Miles Partnership, LLLP Sarasota, FL NONE OWND, Corp. Northbrook, IL NONE Paradise Advertising & Marketing, Inc. St. Petersburg, FL NONE Plan Zero US, LLC Orlando, FL NONE Shape Shift Marketing, LLC Cocoa Beach, FL NONE The Mosaic Group West Palm Beach, FL NONE TwoxFour, LLC Chicago, IL NONE Zehnder Communications Nashville, TN NONE

BOARD AWARD--AGENDA ATTACHED

APPROVED AWARD (NON-BOARD AGENDA): _

(Per Sections III.E. & III.I. & J., BCC-25, PROCUREMENT) Mary Bowers, Purchasing Manager

-AWARDED BY A COMMITTEE CONSISTING OF: Laura Beebe, Tom Hermansen, and Don Walker.

FOR PURCHASING USE ONLY:

ONE-TIME PURCHASE

ANNUAL BID:

EFFECTIVE DATE: October 1, 2025 ENDING DATE: September 30, 2030 RENEWAL OPTION One year Other (fill in)

Prompt Payment Discount Offered Yes_______________ (Terms) NO

SPECIAL INSTRUCTIONS TO AWARDED VENDOR:

Please provide certificate of insurance.

Please provide performance and payment bonds as required.

OTHER:

PROCUREMENT ANALYST: Tramesha Flood
PROPOSED COST
Orlando, FL

ITEMS AWARDED

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