Addendum_1.pdf
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- Solicitation number
- RFQ-5-25-11
- Issued by
- Brevard County, Florida
About this file
This document is Addendum 1 for RFQ-5-25-11, issued by Brevard County Purchasing Services for Advertising and Marketing Agency Services. The addendum, dated May 6, 2025, clarifies requirements for the proposal's Tab 8: Media Knowledge section and updates the proposal opening date to May 29, 2025 at 10:30 AM. The addendum provides revised evaluation criteria for media knowledge, requesting contractors to describe their experience with integrated marketing campaigns, provide examples across multiple mediums, list co-op marketing experience, and explain their approach to creating added value opportunities.
The selection committee will evaluate proposals based on comprehensive media experience across print, digital, radio, television, newspaper, direct mail, outdoor, and specialty advertising. Key assessment factors include examples of work in various media, experience developing co-op opportunities, creating value-added opportunities, and the agency's ability to integrate traditional advertising with social media and e-marketing. The addendum maintains that all other terms and conditions of the original Request for Qualifications remain unchanged, signaling that the core procurement requirements are consistent with the initial solicitation.
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Text version
Purchasing Services 2725 Judge Fran Jamieson Way
Building C, Room 303 Viera, Florida 32940
ADVERTISING AND MARKETING AGENCY SERVICES
RFQ-5-25-11
May 6, 2025 Addendum 1
TO ALL PROSPECTIVE CONTRACTORS
This is an Addendum to and shall be considered as part of the original Proposal package for the above-mentioned Proposal. Contractors are requested to acknowledge receipt of this Addendum with their Proposal.
CLARIFICATION TO QUESTIONS ASKED RECEIVED:
QUESTION 1: On page 24, under Tab 8: Media Knowledge, the bullet points that are listed here are the same as what is listed under Tab 5: Website and App Knowledge. Is this correct or should these be different bullet points for media knowledge?
ANSWER 1: The criteria for Tab 8: Media Knowledge differ from those in Tab 5: Website and App Knowledge. Please refer to the revised bullet points provided below.
Tab 8: Media Knowledge: (Possible 10 Points)
• Describe your agency’s experience with developing integrated marketing campaigns.
• Provide recent examples of integrated marketing campaigns across multiple mediums.
• List your experience in developing co-op marketing for partners.
• Describe your approach to creating added value opportunities.
The selection and negotiating committee will consider the following: Overall experience in various media including print, digital including SEO/SEM, radio, television, newspaper, direct mail, outdoor, display and other forms of specialty advertising; examples of work in various media and any other relevant factors; experience developing co-op opportunities for partners and creating value-added opportunities; the company's approach to the rapidly changing marketing mix and how they integrate traditional advertising with social media and e-marketing within an overall plan.
Please note that the proposal opening date and time has changed to May 29, 2025 @ 10:30
AM.
All other terms and conditions remain unchanged.
Sincerely, Sherry Collett Purchasing Supervisor
END OF ADDENDUM NO. 1
| ADVERTISING AND MARKETING AGENCY SERVICES |
| RFQ-5-25-11 |
| MAY 6, 2025 |
| Addendum 1 |
| TO ALL PROSPECTIVE CONTRACTORS |
| CLARIFICATION TO QUESTIONS ASKED RECEIVED: |
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