RFP_No._CFF_7708.pdf

REQUEST FOR PROPOSAL (RFP) No. CFF 7708

PUBLIC EDUCATION CAMPAIGN

NOTICE TO ALL PROSPECTIVE PROPOSERS

July 24, 2024

First 5 California (F5CA) invites submissions for representation to perform services in Public Education Campaign.

The maximum fiscal amount of this Agreement is $57,000,000.00. The term of this Agreement will be approximately three (3) years with a start date of Upon Department of General Services Approval, anticipated to be October 27, 2024.

A copy of RFP No. CFF 7708 is enclosed. It contains a description of the qualifications required and directions for preparation and submittal of proposals. Proposals must be submitted and received by 12:00 p.m., Pacific time on Tuesday, August 27, 2024, at the address indicated in Section 5.D., Bid Response Delivery of the enclosed

RFP.

Disabled Veteran Business Enterprise participation is mandatory for this RFP.

All dates subsequent to the final bid submission are approximate and may be adjusted by an addendum. Below is the tentative time schedule for this procurement.

All times listed in the Key Action Dates are Pacific Time. It is recognized that time is of the essence. All proposers are hereby advised of the following schedule and will be expected to adhere to the required dates and times.

The RFP and any addenda will be viewable by prospective bidders and the public on Cal eProcure (California State Government Marketplace).

https://caleprocure.ca.gov/pages/index.aspx

If an addendum is issued, bidders will have five (5) business days following the addendum release date to submit questions related to said addendum.

The Notice of Intent to Award shall be posted in a public place at F5CA for five (5) working days prior to awarding the Agreement.

F5CA reserves the right to cancel or modify this RFP up until the award is executed.

F5CA has the discretion to waive non-material defects with any of the proposals.

Additionally, F5CA is not responsible for any preparation costs incurred by parties submitting a proposal.

A copy of the State’s General Terms and Conditions (GTC 04/2017) is not provided in this RFP. However, it is available on the DGS website (Standard Contract Language (ca.gov)), and may be downloaded and printed. If you do not have Internet capabilities, you may request a hard copy of the State’s Terms and Conditions by contacting the F5CA Procurement Official listed below. These terms and conditions will become a part of the contract language and are NON-NEGOTIABLE. In addition, all material terms and conditions in Exhibits B, C, D, E, F, and G of the Sample Standard Agreement are

NON-NEGOTIABLE.

Procurement Official Erik Miyao First 5 California Contracts and Procurement Office 2389 Gateway Oaks Drive, Suite 260 Sacramento, CA 95833 RFP@first5.ca.gov

(916) 263-1050 https://www.dgs.ca.gov/OLS/Resources/Page-Content/Office-of-Legal-Services-Resources-List-Folder/Standard-Contract-Language https://www.dgs.ca.gov/OLS/Resources/Page-Content/Office-of-Legal-Services-Resources-List-Folder/Standard-Contract-Language mailto:RFP@first5.ca.gov

First 5 California RFP No. CFF 7708

Public Education Campaign i

Table of Contents

SECTION 1: INTRODUCTION

A. Introduction

B. Background

C. Problem Statement

D. Scope of Work

E. Agreement Term

F. Scope of this RFP and Bidder Admonishment

SECTION 2: RULES GOVERNING COMPETITION

A. Identification and Classification of RFP Requirements

B. Bidding Requirements and Conditions

C. Bidding Steps

D. Evaluation and Selection Process

E. Other Information

SECTION 3: ADMINISTRATIVE REQUIREMENTS AND STATE OF CALIFORNIA

PREFERENCE PROGRAMS

A. Administrative Requirements

B. State of California Preference Programs

SECTION 4: PROPOSAL REQUIREMENTS

A. Cover Letter

B. Minimum Qualifications

C. Chapter 1: Technical Proposal

D. Chapter 2: Cost Bid Proposal

SECTION 5: BID FORMAT REQUIREMENTS

A. General Instructions

B. Number of Bid Copies

C. Bid Packaging and Labeling

D. Bid Response Delivery

E. General Format Guidelines

F. Page Limits

SECTION 6: BID EVALUATION

A. Evaluation Information

Public Education Campaign ii

B. Evaluation Methodology

Appendix 1: Competitive Bidding and Bid Responsiveness

Appendix 2: Criteria for Evaluation of Proposal

Appendix 3: Criteria for Evaluation of Oral Presentation

Attachment 1: Required Bid Submission Checklist

Attachment 2: Bid/Bidder Certification Sheet

Completion Instructions for Bid/Bidder Certification Sheet

Attachment 3: Payee Data Record

Attachment 4: Contractor Certification Clauses

Attachment 5: Guaranty Requirements

Attachment 6: Conflict of Interest Compliance Certificate

Attachment 7: Darfur Contracting Act

Attachment 8: Bidder Declaration

Attachment 9: TACPA Preference Claim Form

Attachment 10: DVBE Participation Incentive Claim Form

Attachment 11: DVBE Declarations

Attachment 12: Small Business Preference Claim Form

Attachment 13: California Civil Rights Laws Attachment

Attachment 14: Iran Contracting Act Verification Form

Attachment 15: Commercially Useful Function (CUF) Certification

Attachment 16: Generative Artificial Intelligence (GenAI) Disclosure & Factsheet

Attachment 17: Vendor History Questionnaire

STD 213: Standard Agreement

Exhibit A: Scope of Work

Exhibit A1: Agreement Work Plan

Exhibit A2: Resumes

Exhibit A3: Accessibility Requirements

Exhibit A4: Work Plan Change Order Form

Exhibit B: Budget Detail and Payment Provisions

Exhibit B1: Cost Sheet

Exhibit C: General Terms and Conditions

Exhibit D: Special Terms and Conditions

Public Education Campaign iii

Exhibit D1: Notice of Form 700 Filing Requirement

Exhibit D2: DVBE Activity Report Form

Exhibit D3: Certification of SB and DVBE Subcontractor Payment

Exhibit E: Postconsumer-Content Certification

Exhibit F: Protection of Confidential and Sensitive Information

Exhibit G: Confidential Information Non-Disclosure Certificate

Public Education Campaign iv

In this solicitation document, the words “bid” and “bidder” are synonymous with “proposed,” “propose,” or “proposer,” as appropriate.

Document Format This RFP consists of six (6) sections, three (3) appendices, seventeen (17) attachments (not including the Budget attachment), and a sample Agreement.

The sections are:

Section 1: Introduction This section provides information about the purpose, background, and format of the

RFP.

Section 2: Rules Governing Competition This section describes how the procurement will be run and provides information on laws and regulations with which the bidder must comply.

Section 3: Administrative Requirements and State of California Preference Programs This section defines administrative and bidder requirements related to the bidder’s submittal of its bid.

Section 4: Proposal Requirements This section defines proposal requirements related to the bidder’s submittal of its bid.

Section 5: Bid Format Requirements This section provides instructions on the mandatory format with which the bid must comply.

Section 6: Bid Evaluation This section explains how F5CA will evaluate the bidder’s proposal. It contains information on the areas that will be scored, how the scoring is performed for each of those areas, and how the final score is computed.

Availability The selected bidder must be able to meet the requirements of this RFP and be fully available to begin work on the proposed contract execution date.

Public Education Campaign

SECTION 1: INTRODUCTION

A. Introduction

First 5 California (F5CA) is seeking proposals from qualified contractors to provide public education services related to the State’s effort to help California’s children receive the best possible start in life.

The successful bidder will manage a fully integrated public education campaign to increase public awareness of toxic stress and Adverse Childhood Experiences (ACEs) in early childhood development of children ages 0 to 5.

The successful bidder will be required to create statewide media to build on existing research and further increase and influence the public around toxic stress with a heightened focus on social determinates of health (SDOH).

This RFP provides background on F5CA, specifies the required contents and submittal process for proposals, and describes the evaluation and selection process expected to lead to the award of a three-year, deliverable-based contract.

B. Background

Proposition 10: California Children and Families Act of 1998

In November 1998, California voters passed Proposition 10, which resulted in the creation of the California Children and Families Act of 1998 (the Act). The purpose of the Act is to promote, support, and improve the early development of children.

Health and Safety Code (HSC) 130100 (a) states, “It is the intent of this act to facilitate the creation and implementation of an integrated, comprehensive, and collaborative system of information and services to enhance optimal early childhood development and to ensure that children are ready to enter school. This system should function as a network that promotes accessibility to all information and services from any entry point into the system.”

At F5CA, we are driven by a clear vision and a set of priorities that guide our work towards creating a better future for all children. Our North Star represents the ultimate destination we strive to reach, while our Audacious Goal outlines the ambitious objectives that fuel our passion and determination. As we embark on this journey of transformation and impact, we are committed to aligning our efforts with these priorities to drive positive and equitable change.

North Star: Trauma-informed, healing-centered, and culturally responsive systems promote the safe, stable, nurturing relationships and environments necessary to eliminate inequities and ensure healthy development for all children.

Audacious Goal: In a generation, all children 0–5 will have the safe, stable, nurturing relationships and environments necessary to achieve healthy development.

Public Education Campaign

F5CA is required by state law (Health and Safety Code Section 130105(d)(1)(A)) to direct funds to a Mass Media Communications Account for expenditures for communications to the general public utilizing television, radio, newspapers, and other media in subjects relating to and furthering the goals and purposes of the Act.

In October 2023, the State Commission approved up to $57,000,000 for up to three years to secure a multimedia, public education and outreach contractor to accomplish the intent of the Act.

F5CA will convene, partner in, and help lead the movement to create and implement a comprehensive, integrated, and coordinated system for California’s children prenatal through age 5 and their families. It will promote, support, and optimize early childhood development.

C. Problem Statement

Over the last three years, F5CA has invested in building a new campaign – Stronger Starts – that has focused on increasing awareness of toxic stress and Adverse Childhood Experiences (ACEs).

In September 2022, a baseline measurement was captured and in November 2023 a mid-campaign evaluation was conducted. Familiarity with the terms ‘toxic stress’ and ‘ACEs’ has grown since 2022. Fifty-eight percent reported being familiar with the term ‘toxic stress’ (up from 22% in 2022). Increasing familiarity with toxic stress was the primary goal of the campaign.

Similarly, familiarity with the term ‘ACEs’ has grown, although not by as much as toxic stress - 37% reported being familiar with the term ACEs (up from 20% in 2022).

In 2023, nearly all (91%) agreed that learning more about toxic stress is relevant to their lives, up from 71% in the 2022 survey.

These research findings show positive progress and the value of F5CA public education efforts, but reveal more work needs to be done.

Subgroups found to be more familiar with the term ‘toxic stress’ include:

• Younger adults (18–30) are more familiar compared to older adults (31–54)

• Higher income ($35,001–$75,000) compared to those with lower income ($35,000 or less)

• Those with higher ACEs (2+) are more familiar compared to those with only 1

ACE

• English speakers are more familiar compared to Spanish speakers

Public Education Campaign

Effective messaging around toxic stress and ACEs is crucial for raising awareness and promoting understanding among diverse cultural communities. However, there exist significant challenges in developing messaging strategies that effectively bridge cultural gaps and create intercultural awareness.

The current lack of culturally sensitive messaging hinders the dissemination of information about toxic stress and ACEs, limiting the reach and impact of awareness campaigns.

To address this issue, it is essential to develop messaging approaches that resonate with diverse cultural backgrounds, ensuring that individuals from various communities can access and understand this critical information, thereby fostering intercultural awareness and promoting positive change in addressing toxic stress and ACEs.

F5CA seeks a public education campaign to:

• Educate the public about toxic stress and ACEs and the potential long-term effects in young children.

• Promote positive parenting practices and provide accessible and translatable tools for parents and caregivers to break the cycle of toxic stress and ACEs, creating a healthier future for children ages 0–5.

• Develop tools for the ecosystem of partners that contribute to the healthy development of children ages 0–5 (local First 5 county commissions, childhood educators, healthcare providers, community organization, social service providers, etc.) to contribute to mitigating the impact of ACEs and reducing the risk of toxic stress.

F5CA seeks to direct time and effort to communities most impacted using the Public Health Alliance of Southern California, Healthy Places Index. Bidders should prioritize paid marketing efforts on zip codes in Quartiles 1 and 2 (the least healthy communities).

D. Scope of Work

In summary, the on-call services to be obtained under this RFP include:

1. Development of an overall campaign strategy to support high-profile, complex public education efforts, which includes defining target markets, crafting culturally informed messaging, and developing high-impact creative and design elements for a wide range of use.

2. Project management, to ensure all work plans are executed on time and on budget.

3. Media buying strategy and execution, which will help create a surround sound to core F5CA activities.

https://www.healthyplacesindex.org/

Public Education Campaign

4. Website content development and management, to support paid and earned elements of the campaign.

5. Public relations support, to secure high visibility earned media opportunities.

6. Education exhibit activation, including the scheduling, staffing and facilitation of a state-wide tour of a pre-built, mobile education exhibit, which may or may not include the use of an interactive trailer.

7. Evaluation of the effectiveness of the campaign, including the development of metrics used to measure the reach, engagement, and impact of the campaign.

Reference Exhibit A, Scope of Work, in the Sample Agreement included as part of this RFP for a detailed description of the services and work to be performed as a result of any Agreement awarded based on this RFP. Bidders will be required to perform the tasks detailed in Exhibit A, Scope of Work. Any inconsistency or conflict between the terms and conditions in the final Agreement and the proposed terms and conditions appearing in this RFP will be resolved by giving precedence to the final Agreement. In addition, all material terms and conditions in Exhibits B, C, D, E, F, and G of the Sample Agreement are NON-NEGOTIABLE.

E. Agreement Term

The anticipated term of this Agreement will be approximately three (3) years with a start date of Upon Approval by the DGS.

The Agreement shall be of no force or effect until it is signed by both parties and approved by the DGS. The successful bidder is hereby advised not to commence performance until all approvals have been obtained. If performance commences before all approvals are obtained, these services shall be considered to have been volunteered.

F. Scope of this RFP and Bidder Admonishment

This RFP contains the instructions governing the requirements for a bidder’s eligibility, administrative and bidder response content, bid submission format, and method for evaluating bids. Bidders must submit a complete and timely bid for the bid to be considered responsive by F5CA.

To minimize the risk of submitting a noncompliant bid, the bidder should do all of the following:

• Carefully read the entire RFP.

• Ask appropriate questions in a timely manner, if clarification is necessary.

• Submit all required responses by the required dates and times.

Public Education Campaign

• Make sure all procedures and requirements of the RFP are accurately followed and appropriately addressed.

SECTION 2: RULES GOVERNING COMPETITION

A. Identification and Classification of RFP Requirements

F5CA has established certain requirements with respect to bids submitted by prospective contractors. The use of “shall” in the RFP denotes a mandatory requirement that cannot be waived by the State unless the deviation is immaterial. A deviation from a requirement is material if the response is not in substantial accord with the RFP requirements, provides an advantage to one bidder over other bidders, or has a potentially significant effect on the delivery, quantity, or quality of items bid, amount paid to the bidder, or on the cost to the state. Material deviations cannot be waived.

B. Bidding Requirements and Conditions

1. General

This RFP, the evaluation of responses, and the Agreement award shall be made in conformance with current competitive bidding procedures as they relate to the procurement of goods and services by public bodies in the state of California. A bidder’s final bid is an irrevocable offer for 180 calendar days following the scheduled date of award specified in the Key Action Dates table found in the RFP Notice. A bidder may extend the offer in the event of a delay in Agreement award.

2. Americans with Disabilities Act Compliance

To meet and ensure compliance with the nondiscrimination requirements of Title II of the Americans with Disabilities Act (ADA), the state makes every effort to ensure its programs, activities, employment opportunities, and services are available to all persons, including persons with disabilities.

For persons with a disability needing reasonable accommodation to participate in this procurement process, or for persons having questions regarding reasonable accommodation for any part of the procurement process, contact the Procurement Official identified on the RFP Notice. To ensure the bidder’s accommodation can be met, the Procurement Official shall receive the bidder’s request at least ten (10) business days before a scheduled event or deadline date.

If needed, the California Relay Service may be accessed at the telephone numbers below:

• Voice: (800) 735-2922

Public Education Campaign

• TTY: (800) 735-2929

3. RFP Documents

In addition to an explanation of the state’s needs that must be met, this RFP includes instructions that prescribe the format and content of bids to be submitted and the model of the agreement to be executed between F5CA and the successful bidder.

If a bidder discovers any ambiguity, conflict, discrepancy, omission, or other error in this RFP, the bidder shall immediately notify F5CA of such error in writing and request clarification or modification of the document. Modifications will be made by addenda issued pursuant to Section 2.B.7., Addenda. Such clarifications shall be given by written notice to all parties that have been furnished an RFP for bidding purposes, without divulging the source of the request. Insofar as practicable, F5CA will give such notices to other interested parties, but F5CA shall not be responsible for notifying other such parties.

If the RFP contains an error known to the bidder, or an error that reasonably should have been known, the bidder shall bid at its own risk. If the bidder fails to notify F5CA of the error prior to the bid submission date and is awarded the Agreement, the bidder shall not be entitled to additional compensation or time by reason of the error or its later correction.

4. Examination of the Work

The bidder should carefully examine the entire RFP and any addenda thereto, and all related materials and data referenced in the RFP or otherwise available to the bidder and should become fully aware of the nature and location of the work, the quantities of the work, and the conditions to be encountered in performing the work. Specific conditions to be examined are listed in SECTION 3, ADMINISTRATIVE REQUIREMENTS AND STATE OF CALIFORNIA

PREFERENCE PROGRAMS, and in the sample Agreement.

5. Questions Regarding the RFP

Bidders requiring clarification on the intent or content of this RFP, or on procedural matters regarding the competitive bid process, must request clarification by submitting questions in an e-mail with the subject line, “Questions Relating to RFP No. CFF 7708” to RFP@first5.ca.gov. To ensure a response, questions must be received in writing by the scheduled date given in the Key Action Dates table located in the RFP Notice. F5CA will publish the questions as submitted, including any background information provided with the question;

however, at its discretion, F5CA may paraphrase the question and background content for clarity.

Public Education Campaign

Questions and answers will be posted on Cal eProcure (California State Government Marketplace) as an addendum to this RFP.

Bidders should include in the submission question the following information:

• Firm name, firm contact name, mailing address, telephone number with area code, and e-mail address of contact name

• A description of the subject or issue in question or discrepancy found

• RFP section, page number, or other information useful in identifying the specific problem or issue in question

• Remedy sought, if any

6. Request to Change the Requirements of the RFP and Agreement Terms

If the bidder believes one or more of the RFP requirements and/or Agreement terms is onerous, unfair, or imposes unnecessary constraints on the bidder in proposing less costly or alternate solutions, the bidder may request a change to the RFP or Agreement by submitting, in writing, the recommended change(s) and the facts substantiating this belief and reasons for making the recommended change. All requests for changes must be submitted to the Procurement Official no later than five (5) business days before the deadline for submitting bids. Oral answers shall not be binding on the state. Bidders are advised the state does not intend to negotiate requirements or contract terms and conditions after submission of the final bid, except in extraordinary situations.

7. Addenda

F5CA may modify the RFP prior to date fixed for contract award by issuance of an addendum posted to Cal eProcure. All addenda to the RFP will be viewable by the public on Cal eProcure (California State Government Marketplace).

Addenda will be numbered consecutively. If any bidder determines an addendum unnecessarily restricts its ability to bid, the bidder is allowed five (5) business days after posting of said addendum, to submit a protest to the addendum according to the instructions contained in Section 2.B.6., Request to Change the Requirements of the RFP and Agreement Terms.

8. Generative Artificial Intelligence

The State of California seeks to realize the potential benefits of Generative Artificial Intelligence (GenAI), through the development and deployment of GenAI tools, while balancing the risks of these new technologies.

https://caleprocure.ca.gov/pages/index.aspx

Public Education Campaign

Bidders must notify the State in writing if their solution or service includes, or makes available, any GenAI technology, including GenAI from third parties or subcontractors.

The State has developed a GenAI Disclosure & Factsheet to be completed by the bidder.

Failure to disclose GenAI to the State and submit the GenAI Disclosure & Factsheet will result in disqualification of the bidder and may void any resulting contract. The State reserves its right to seek any and all relief it may be entitled to as a result of such non-disclosure.

Upon receipt of a Bidder GenAI Disclosure & Factsheet, the state reserves the right to incorporate GenAI Special Provisions into the final contract or reject bids/offers that present an unacceptable level of risk to the state.

C. Bidding Steps

1. Preparation of Bid Response

Exhibit 1, Competitive Bidding and Bid Responsiveness, located at the end of SECTION 6, BID EVALUATION, emphasizes the requirements of competitive bidding and contains examples of common causes for rejection of bids. Bidders are encouraged to review this Exhibit.

Bids are to be prepared in such a way as to provide a straightforward, concise delineation of the bidder’s compliance with the requirements of this RFP.

Emphasis should be concentrated on conformance to the RFP instructions, responsiveness to the RFP requirements, and on completeness and clarity of content. Before submitting each document, the bidder should carefully review the bid for errors and adherence to the RFP requirements.

2. Completion of Bid Response

Bids must be complete in all respects and submitted in the required format as set forth in SECTION 5, BID FORMAT REQUIREMENTS. A bid will be rejected if it is conditional or incomplete, or if it contains any alterations in form or other irregularities of any kind. A bid will be rejected if any such defect or irregularity constitutes a material deviation from the RFP requirements. The bid must contain all required elements of the response.

a. Bidder’s Cost

Costs for developing bids are entirely the responsibility of the bidder and shall not be chargeable to the state.

https://www.documents.dgs.ca.gov/dgs/fmc/pdf/std1000.pdf

Public Education Campaign

b. False or Misleading Statements

Bids that contain false or misleading statements or provide references that do not support an attribute or condition claimed by the bidder may be rejected. If in the opinion of the state such information was intended to mislead the state in its evaluation of the bid, and the attribute, condition, or capability is a requirement of this RFP, it will be the basis for rejection of the bid.

c. Signature Authorizing Bid Submission

A cover letter is required, which shall be an integral part of the bid submission. The cover letter must be signed by an individual authorized to contractually bind the bidding firm. The signature must indicate the title or position the individual holds in the firm. An unsigned bid will be rejected.

d. Delivery of Bid Response

The bid must be received by F5CA in the format and with the number of copies stated in SECTION 5, BID FORMAT REQUIREMENTS, no later than the date and time specified in the Key Action Dates table of the RFP Notice.

Postmarks will not be accepted.

Mail or deliver bids to the Procurement Official listed on the RFP Notice. If mailed, it is suggested bidders use a mail carrier that will provide a verification and certification of the delivery date. It is the responsibility of the bidder to make sure the bid is received by F5CA within the specified time frame. F5CA assumes no responsibility for untimely delivery, lost mail, etc.

Firms opting to submit a bid prior to the Final Date for Proposal Submission by hand or utilizing a delivery service other than the United States Postal Service must make an appointment by contacting the Procurement Official, listed in the RFP Notice, by email at RFP@First5.ca.gov, not less than two (2) business days ahead of the desired appointment date.

e. Withdrawal and Resubmission/Modification of Bids

A bidder may withdraw its final bid at any time prior to the bid submission date and time specified in the Key Action Dates table of the RFP Notice by submitting a written notification of withdrawal signed by the bidder authorized in accordance with Section 2.C.2.c, Signature Authorizing Bid Submission.

The bidder may thereafter submit a new or modified bid prior to the bid submission deadline. Modification offered in any other manner, oral or written, will not be considered. Bids cannot be changed or withdrawn after the time designated for receipt, except as provided in this section.

mailto:RFP@First5.ca.gov

Public Education Campaign

f. Clarification of Bid Response

During the evaluation of the bid response, the F5CA Bid Evaluation Team (Evaluation Team) may ask the bidder to clarify its submitted information but will not allow the bidder to change its bid.

g. Confidentiality

Final bids are public upon opening; however, the contents of all bids, correspondence, agenda, memoranda, or any other medium which discloses any aspect of a bidder’s bid will be held in confidence until the Notice of Intent to Award has been issued. Bidders should be aware that marking a document “confidential” or “proprietary” may exclude it from consideration for award.

However, if accepted for evaluation by the state, such marking in a final bid will not keep the document, after the Notice of Intent to Award, from being released as part of the public record, unless the bidder, at its sole expense, obtains a court order prohibiting the disclosure of the requested materials.

h. Rejection of Bids

F5CA may reject any or all bids and may waive any immaterial deviation or defect in a bid. F5CA’s waiver of any immaterial deviation or defect shall in no way modify the RFP documents or excuse the bidder from full compliance with the RFP specifications if awarded the Agreement.

D. Evaluation and Selection Process

1. General

Final bids will be evaluated according to the procedures contained in SECTION

6, BID EVALUATION.

Definition of a Responsive Bidder

A Responsive Bidder submits specified requirements and criteria outlined in this solicitation. A Responsive Bidder submits a proposal that fully complies with the instructions, formats guidelines, and conditions specified in this RFP. This includes providing all necessary information, documentation, and certifications as requested, demonstrating the firm’s understanding and commitment to the RFP’s requirements.

Definition of a Nonresponsive Bidder

A bidder whose submission fails to meet one or more of the specified requirements or criteria outlined in this RFP is deemed a Nonresponsive Bidder.

A Nonresponsive Bidder may have failed to provide to provide required information, documentation, and certifications, follow the specified format, or

Public Education Campaign address elements outlined in this RFP. This may include noncompliance with instructions provided in the RFP, which may result in their proposal deemed Nonresponsive or ineligible for further consideration.

2. Evaluation Questions

During the evaluation and selection process, F5CA may require the bidder to answer specific questions and provide clarification.

3. Errors in the Bid

An error in the bid may cause the rejection of the bid; however, F5CA may, at its sole discretion, retain the bid and make certain immaterial corrections. In determining if an immaterial correction will be made, F5CA will consider the conformance of the bid to the format and content required by the RFP, and any unusual complexity of the format and content required by the RFP. At its sole discretion, F5CA may correct:

• Obvious clerical errors

• Discrepancy and arithmetic errors. The Master Copy shall have priority over additional copies

• Errors of omission: If a service or item is described in the narrative and omitted from the cost data provided in the bid for evaluation purposes, it will be interpreted to mean that the service of item will be provided by the bidder at no cost.

1. If a service or item is not mentioned at all in the bid, the bid will be interpreted to mean that the bidder does not intend to supply that service or item.

2. If a required service or item is omitted, and the omission is not discovered until after contract award, the bidder shall be required to supply that service or item at no cost. It is essential bidders carefully review the cost elements in their bid.

4. Award of Agreement

Award of Agreement, if made, will be in accordance with SECTION 6, BID EVALUATION, to a responsible bidder whose final bid complies with all the requirements of the RFP documents and any addenda thereto, except for such immaterial defects as may be waived by F5CA. F5CA reserves the right to modify or cancel, in whole or in part, the RFP prior to contract award.

Public Education Campaign

5. Debriefing

A debriefing may be held after contract award, at the sole discretion of F5CA, and upon a request of any bidder, for the purpose of receiving specific information concerning the evaluation. The discussion will be primarily based on the technical and cost evaluations of the bidder’s final bid. A debriefing is not the forum to challenge the RFP specifications or requirements.

E. Other Information

1. Award Protest

Before a protest is submitted, the bidder must make full and timely use of the procedures described in this section to resolve any outstanding issue(s) between the bidder and F5CA.

An award protest is where a bidder has submitted a final bid it believes to be totally responsive to the requirements of the RFP and to be the bid that should have been selected according to the evaluation procedure in Section 6, Bid Evaluation. Upon that occurrence, and if the bidder believes F5CA has incorrectly selected another bidder for award, the bidder may submit an award protest as described below. Protests regarding selection of the “successful bidder” will be heard and resolved by DGS, whose decision will be final.

If any bidder, prior to award of the Agreement, files a protest with DGS and F5CA on the grounds that the protesting bidder would have been awarded the contract had F5CA correctly applied the evaluation standard in the RFP, or if F5CA followed the evaluation and scoring methods in the RFP, the Agreement shall not be awarded until either the protest has been withdrawn or DGS has decided the matter. It is suggested that a protesting bidder submit any protest by certified or registered mail unless delivered in person, in which case the protesting bidder should obtain a receipt of delivery.

Within five (5) days after filing the initial protest, the protesting bidder shall file a detailed statement specifying the grounds for the protest with DGS and

F5CA.

The detailed statement must be made in writing, signed by an individual who has contractual authority to bind the company, contain a statement of the reason(s) for protest, and cite the law, rule, regulation, and/or procedures on which the protest is based. The protesting bidder must provide facts and evidence to

Public Education Campaign support the claim. Protests must include the RFP number and be mailed or delivered to:

Department of General Services Office of Legal Services Attention: Bid Protest Coordinator 707 Third Street, Suite 7-330 West Sacramento, CA 95605

AND

First 5 California Contracts and Procurement Office 2389 Gateway Oaks Drive, Suite 260 Sacramento, CA 95833

2. News Releases

Any publications or news releases relating to an Agreement resulting from this RFP shall not be made without prior written approval from the Procurement Official listed on the RFP Notice.

3. Inspecting or Obtaining Copies of Bids

a. Who can inspect or copy bid materials

Any person or member of the public can inspect or obtain copies of bid materials.

b. What can be inspected/copied and when

On or after F5CA releases the Notice of Intent to Award, all bids and evaluation sheets become public records. These records shall be available for review, inspection, and copying during normal business hours by appointment only.

c. Inspecting or obtaining copies of bid materials

Persons wishing to inspect any bid materials must identify the items to be inspected and must make an appointment by contacting F5CA at

(916) 263-1050. Original bid materials will not be released from F5CA premises.

Persons wishing to obtain copies of bid materials must submit a written request to F5CA. The requestor must identify the items to be copied.

Public Education Campaign

Submit copy requests as follows:

Request for Copies of RFP No. CFF 7708 Materials First 5 California 2389 Gateway Oaks Drive, Suite 260 Sacramento, CA 95833-4270 Email: RFP@first5.ca.gov

Copying costs, when applicable, are charged at a rate of ten cents per page.

F5CA will provide the requestor an invoice for copied bid materials upon identification of the items to be copied and the preferred mailing method.

Unless waived by F5CA, a check covering copying and mailing costs must be received prior to fulfillment of the request.

F5CA will fulfill all copy requests as promptly as possible.

4. Disposition of Bids

All materials submitted in response to this RFP will become the property of the state and will be returned only at the state’s option and at the bidder’s expense.

At a minimum, the master copy shall be retained for official files and will become a public record after the Notice of Intent to Award as specified in the Key Action Dates table of the RFP Notice.

SECTION 3: ADMINISTRATIVE REQUIREMENTS AND STATE OF

CALIFORNIA PREFERENCE PROGRAMS

This section of the RFP presents all administrative requirements a bidder must include in its bid response. The administrative requirements include requirements for complying with State of California laws and regulations and state preference programs.

This section is divided into the following parts:

• Administrative Requirements o Mandatory Response Areas o Required Forms

• State of California Preference Programs o Target Area Contract Preference Act (TACPA) o Disabled Veteran Business Enterprise (DVBE) Program o Small Business (SB) Preference o Commercially Useful Function (CUF)

Public Education Campaign

A. Administrative Requirements

1. Mandatory Response Areas

The following are the mandatory response areas:

• The bidder shall follow the actions and deadlines as specified in the Key Action Dates table of the RFP Notice.

• The bidder shall commit to fulfill all requirements in SECTION 3, ADMINISTRATIVE REQUIREMENTS AND STATE OF CALIFORNIA

PREFERENCE PROGRAMS, and Exhibit A, Scope of Work of this RFP.

• The bidder shall follow the format instructions as specified in SECTION 5, BID FORMAT REQUIREMENTS, of this RFP.

2. Required Forms

The requirements below present required forms the bidder must complete and include with its bid response. In addition to the required forms, a responsive bid shall include all attachments and components as listed on Attachment 1, Required Bid Submission Checklist.

• Signed Cover Letter

• Required Bid Submission Checklist (Attachment 1)

• Bid/Bidder Certification Sheet (Attachment 2)

• STD 204 - Payee Data Record (Attachment 3)

• STD 205 - Payee Data Record Supplement (Attachment 3), if applicable

• Contractor Certification Clauses (CCC 04/2017) (Attachment 4)

• Guaranty Requirements (Attachment 5)

• Conflict of Interest Compliance Certificate (Attachment 6)

• Darfur Contracting Act Certification (Attachment 7)

• Bidder Declaration (Attachment 8)

When completing the GSPD-05-105 Form, bidders must identify all subcontractors proposed for participation in the Agreement. The Bidder awarded the Agreement is contractually obligated to use the subcontractors https://www.documents.dgs.ca.gov/dgs/fmc/pdf/std204.pdf https://www.documents.dgs.ca.gov/dgs/fmc/pdf/std205.pdf https://www.dgs.ca.gov/-/media/Divisions/OLS/Resources/CCC-042017.pdf?la=en&hash=4DE3E4DC414511AE378794200BA43EBF91C758EE https://www.documents.dgs.ca.gov/dgs/FMC/GS/PD/PD_1.pdf https://www.documents.dgs.ca.gov/dgs/fmc/gs/pd/gspd05-105.pdf

Public Education Campaign for the corresponding work identified unless F5CA agrees to a substitution, and it is incorporated into the Agreement by amendment.

• TACPA Preference Claim Form (Attachment 9)

• DVBE Participation Incentive Claim Form (Attachment 10)

• Disabled Veteran Business Enterprise Declarations (STD. 843) (Attachment 11)

• Small Business Preference Claim Form (Attachment 12)

• California Civil Rights Laws Attachment (Attachment 13)

• Iran Contracting Act Verification Form (Attachment 14)

• Commercially Useful Function (CUF) Certification (Attachment 15)

• STD 1000 GenAI Disclosure & Factsheet (Attachment 16)

• Vendor History Questionnaire (Attachment 17)

B. State of California Preference Programs

This section presents information on the following state preference programs:

• Target Area Contract Preference Act (TACPA)

• Disabled Veteran Business Enterprise (DVBE) Program

• Small Business (SB) Preference

1. TACPA

Bidders are not required to apply for the TACPA preference. Denial of the TACPA preference request is not a basis for rejection of the bid.

The TACPA program was established in 1983 to stimulate economic growth and employment opportunities in designated distressed areas throughout the state of California. The Procurement Division (PD), Dispute Resolution Unit (DRU) within DGS oversees the TACPA preference program and evaluates all TACPA applications.

The TACPA preference will be granted to California-based firms, in accordance with Government Code (GC) sections 4530, et seq., whenever contracts for goods or services are in excess of $100,000.00 and the bidder meets certain requirements as defined in the California Code of Regulations (Title 2, California Code of Regulations (CCR), sections 1896.30 et seq.) regarding labor needed to https://www.documents.dgs.ca.gov/dgs/fmc/gs/pd/pd_843.pdf https://www.dgs.ca.gov/OLS/Forms?search=Civil%20Rights&topicCategoryFilters=&audienceCategoryFilters=&sort=relevance&activeFilters=&page=1 https://www.documents.dgs.ca.gov/dgs/FMC/GS/PD/PD_3.pdf https://www.documents.dgs.ca.gov/dgs/fmc/pdf/std1000.pdf

Public Education Campaign provide the goods being procured. Information on this preference program can be found at Target Area Contract Preference Act on the DGS website.

To qualify for a TACPA preference, the firm must be located directly in a California eligible distressed area(s), located directly adjoining/adjacent, or contiguous to a valid TACPA Census Tract & Block Group boundary (GC 4532).

In evaluating proposals for contracts for services, the state shall award 5% preference submitted by California-based companies who demonstrate and certify under penalty of perjury that not less than ninety percent (90%) of the total labor hours required to perform the contract shall be accomplished at an identified worksite(s) located in, adjacent, or contiguous to a distressed area (GC 4534).

Bidders may also apply for an additional workforce preference of one percent (1%) to four percent (4%) if the bidder certifies under penalty of perjury to hire persons with high risk of unemployment equal to five percent (5%) to twenty percent (20%) of its workforce during the period of the contract performance (GC 4533.1).

A bidder desiring to claim this workforce preference must complete and submit forms STD 830 and DGS/PD 526 with its bid.

Contracts awarded with applied preferences will be monitored throughout the life of the Agreement for compliance with statutory, regulatory, and contractual requirements. The state will take appropriate corrective action to apply sanctions, as necessary, to enforce performance programs.

A bidder’s questions regarding this preference should be directed to:

Procurement Division - Dispute Resolution Unit P.O. Box 989052 West Sacramento, CA 95798-9052 Fax: (916) 376-6226 Email: TACPA@dgs.ca.gov

To meet this requirement, the bidder must include the following:

• TACPA Preference Claim Form (Attachment 9)

AND, if claiming the preference

• STD 830

AND

• DGS/PD 526

https://www.tacpa.dgs.ca.gov/Home/About?Length=4 https://www.documents.dgs.ca.gov/dgs/fmc/pdf/std830.pdf https://www.documents.dgs.ca.gov/dgs/fmc/gs/pd/gspd0526.pdf mailto:TACPA@dgs.ca.gov https://www.documents.dgs.ca.gov/dgs/fmc/pdf/std830.pdf https://www.documents.dgs.ca.gov/dgs/fmc/gs/pd/gspd0526.pdf

Public Education Campaign

2. DVBE Program

For this procurement, DVBE participation must equal at least three percent (3%) of the value of the total bid.

The DVBE participation program was established to acknowledge disabled veterans for their service and to further DVBE participation in state contracting, promote competition, and encourage greater economic opportunity.

General information about the DVBE program is available at the DGS Procurement Division (PD) website at https://www.dgs.ca.gov/PD.

General questions about the State’s DVBE programs may be directed to the DGS PD’s Office of Small Business and Disabled Veteran Business Enterprise Services (OSDS) at (916) 375-4940.

A completed Form DGS PD 843 must be submitted for each DVBE identified on the Bidder Declaration, GSPD-05-105 (Attachment 8). Each disabled veteran business owner and disabled veteran business manager of the DVBE(s) must sign the form(s). The completed form(s) must be included with the bid.

Bidders may use the forms provided on the following websites:

• Bidder Declaration form, GSPD-05-105 (Revised 08/09) https://www.documents.dgs.ca.gov/dgs/fmc/gs/pd/gspd05-105.pdf

• Disabled Veteran Business Enterprise Declarations (DGS PD 843) (Revised 09/2019) https://www.documents.dgs.ca.gov/dgs/fmc/gs/pd/pd_843.pdf

To obtain information, a form(s), and instructions for completing the form(s), visit SB_DVBE Best Practices for State Departments (ca.gov).

Consistent with state policy, all subcontracts must be received and approved by F5CA for any subcontractor performing work through this procurement prior to the expenditure of funds.

If a DVBE subcontractor is used in any agreement awarded under this RFP, the Contractor must, within sixty (60) days of receiving final payment under the Agreement, certify in a report to the awarding agency all the following:

1. The total amount the prime contractor (“Contractor”) received under the Agreement.

2. The name and address of the DVBE(s) that participated in the performance of the Agreement.

https://www.dgs.ca.gov/PD https://www.documents.dgs.ca.gov/dgs/fmc/gs/pd/pd_843.pdf https://www.documents.dgs.ca.gov/dgs/fmc/gs/pd/gspd05-105.pdf https://www.documents.dgs.ca.gov/dgs/fmc/gs/pd/gspd05-105.pdf https://www.documents.dgs.ca.gov/dgs/fmc/gs/pd/pd_843.pdf https://www.dgs.ca.gov/PD/Resources/Page-Content/Procurement-Division-Resources-List-Folder/Small_Business_and_Disabled_Veteran_Business_Enterprise_Best_Practices?search=procurement

Public Education Campaign

3. The amount and percentage of work the prime contractor committed to provide each DVBE under the contractor and the amount each DVBE received from the prime contractor.

4. That all payments under the Agreement have been made to the DVBE(s).

At the State’s option prior to award, bidders may be required to submit additional written clarifying information.

To meet this requirement, the bidder must do the following:

• Complete the DVBE Participation Incentive Claim Form (Attachment 10)

AND, if claiming the DVBE incentive

• Complete the DVBE Declarations form (DGS PD 843) (Attachment 11) and attach a copy of the certification from the OSDS for each participating DVBE

Bidders who claim DVBE participation but are later found to violate the DVBE program requirements shall be subject to significant sanctions. Information regarding violations is available at SB/DVBE Program Violations and Sanctions.

a. DVBE Participation Incentive Program

In accordance with Military and Veterans Code (M&VC) section 999.5(a), an incentive will be given to bidders who provide DVBE participation. For evaluation purposes only, the state shall apply an incentive to bids that propose California-certified DVBE participation as identified on the Bidder Declaration, GSPD-05-105, and as confirmed by the state. The incentive amount for awards is based on highest score.

The DVBE participation incentive percentage will be applied to the total points awarded. The incentive value will not exceed five percent (5%) of the total possible points for this solicitation.

The following DVBE participation incentive percentages will apply for awards based on highest score:

https://www.documents.dgs.ca.gov/dgs/fmc/gs/pd/pd_843.pdf https://www.dgs.ca.gov/PD/Resources/Page-Content/Procurement-Division-Resources-List-Folder/SB-DVBE-Program-Violations-and-Sanctions https://www.documents.dgs.ca.gov/dgs/fmc/gs/pd/gspd05-105.pdf

Public Education Campaign

Under Title 2, CCR section 1896.99.100, the California DVBE incentive provides responsive and responsible firms the opportunity to receive additional incentive calculations. The incentive is applied at the time of solicitation evaluation when a proposing firm selects a California-certified DVBE subcontractor to provide services or commodities in support of the overall contract effort. Application of the DVBE incentive may place the proposing firm in line for contract award.

The following are key elements of the DVBE participation incentive program:

1. The DVBE participation incentive is applied during the evaluation process and is only applied to responsive proposals from responsible firms proposing the percentage of DVBE participation for the incentive specified in the solicitation. The DVBE participation incentive will only be applied to bids that have successfully completed Stage 4 of the bid evaluation process outlined in SECTION 6, BID EVALUATION.

2. The DVBE participation incentive is calculated by multiplying the solicitation’s Maximum Possible Unadjusted Total Score by the level of DVBE participation (%) identified by the responding firm. This amount is then added to the firm’s combined subtotal points. Computation is for evaluation purposes only and cannot be used to achieve any applicable minimum point requirements. (Title 2, CCR section 1896.99.100(d))

3. Services or commodities provided by the DVBE firm must meet the definition of a “Commercially Useful Function” (CUF) as defined under M&VC section 999(i). A DVBE firm not meeting CUF regulations will render the responding firm ineligible for the DVBE participation incentive application. See page 22 for further information on CUF.

3. SB Preference

Government Code sections 14835 et seq., require a five…