DID A004_DI-MISC-81369.pdf

This is a Data Item Description (DID) form that specifies the format and content requirements for a Marketing Plan Maintenance Report.

The report is applicable to contracts for unofficial/leisure travel services and is administered by the F/AFMWRSA-MWXF office. The DID (identification number DI-MISC-81369) was approved on September 3, 1930, and is identified by AMSC number F6964. The report identifies contractor progress in meeting goals outlined in a proposed marketing plan and assesses the contractor's commitment to increasing the leisure market. The contractor may format the report according to acceptable standards. The report content must include: a summary of actions used to implement the proposed marketing plan; explanation of marketing tools and techniques; timelines for advertising and promotions, including joint activities with the government; and goals reached and objectives for the next reporting period. The distribution statement indicates the report is approved for public release with unlimited distribution.