CDRL A004_Montly Perf Rprts Optimization Rec_Redacted.pdf

This is a Contract Data Requirements List (DD Form 1423, February 2024) for a Media Buying and Digital Marketing Services contract with the Department of Defense.

The contract (N6426726P5020) requires the contractor to submit Monthly Performance Reports and Optimization Recommendations documenting paid media campaign performance in accordance with PWS 5.4. Reports must include campaign performance metrics such as impressions, clicks, engagement rates, conversions, cost per acquisition (CPA), and resume submissions, along with identification of campaign optimization activities and recommendations for adjustments to targeting, creative assets, and media allocation. The first report is due within 10 business days following the end of the first full month of campaign activity, with subsequent monthly reports due within 10 business days after each reporting period. All submissions require TPOC approval for content and format, with the Government incorporating feedback into campaign optimization activities. Submissions must be marked as "DISTRIBUTION STATEMENT D" and electronically distributed to authorized recipients. Two copies are required: one draft and one final submission, distributed to TPOC and SEA 10D. The requiring office is IOD, with the authority identified as DI-MISC-81369. This data requirement applies to contract line item TBD under the "OTHER MISC" category.