DID A004_DI-MISC-81369.pdf

This is a Data Item Description (DID) form that establishes the format and content requirements for a Marketing Plan Maintenance Report, a deliverable required under contracts for unofficial/leisure travel services.

The report is identified as DI-MISC-81369 and was approved on September 3, 1930, with primary responsibility assigned to F/AFMWRSA-MWXF. The report serves to assess contractor progress in meeting marketing plan goals and evaluate the contractor's commitment to expanding the leisure market. The preparation instructions specify that the report must include four core elements: a summary of actions implemented to execute the proposed marketing plan, an explanation of marketing tools and techniques employed, timelines for advertising and promotions including joint activities with the government, and goals achieved with objectives for the next reporting period. The contractor format is acceptable, and the form is applicable under AMSC number F6964. The distribution statement indicates the report is approved for public release with unlimited distribution.