CDRL A002_Creative Asset Dev_Redacted.pdf

This is a Contract Data Requirements List (DD Form 1423, FEB 2024) for Media Buying and Digital Marketing Services under contract number N6426726P5020 with the requiring office identified as IOD (possibly Naval-related based on contract prefix).

The data item titled "Personnel Advertisement" (Data Item Number A002) requires creative asset development submission with a subtitle specifying "Creative Asset Development." Submissions are due 45 days after contract award. The contractor must develop professional, platform-optimized digital advertising assets in accordance with PWS 5.2.3, including static graphics, video content, animations, and copywriting tailored to target audiences across multiple media platforms and campaign objectives. All assets must conform to applicable platform specifications, best practices, and align with NAVSEA branding, messaging, and communication objectives. Government review and approval are required for all content and format prior to deployment, with the contractor incorporating TPOC feedback into revised creative assets. Data must be marked as "DISTRIBUTION STATEMENT D" consistent with applicable contract requirements. Creative assets supporting approved paid media campaigns must be submitted sufficiently in advance of planned deployment to allow Government review, approval, and required revisions. Two copies of submissions are required (one draft and one final), with distribution to TPOC and SEA IOD. The total data item count is two submissions.