Summary: Contract Data Requirements List

This is a Contract Data Requirements List (DD Form 1423, FEB 2024) for a Media Buying and Digital Marketing Services contract with the Department of Defense (contract number N6426726P5020). The contracting office is located at IOD. The contractor must submit a Strategic Marketing and Communications Plan as the primary deliverable, which shall include strategic goal alignment, target audience and channel analysis, employer brand management strategies, enterprise recruiting enhancement recommendations, KPI identification, integrated marketing plan, and project activity plan.

The plan is due 30 days after contract award and must be submitted once during the contract performance period. The contractor shall incorporate government comments within 15 days of receiving them. Submissions are electronically distributed to authorized recipients including TPOC and SEA 10D, with one copy each required (Draft and Final versions noted in distribution). The plan requires government approval for content and format, and the government will provide feedback within 15 days if errors are identified. Distribution is limited to Department of Defense and U.S. DoD contractors only, with other requests referred to SEA 10D. The frequency is noted as single/non-recurring, with days after contract (DAC) and days after receipt of comments (DARC) marking the submission timeline.