CDRL A003_Communication Strat Paid Media_Redacted.pdf

This is a Contract Data Requirements List (DD Form 1423, FEB 2024) for a federal procurement of Media Buying and Digital Marketing Services.

The contract is for Communication Strategy & Paid Media Buying Execution services under contract number N6426726P5020 with an estimated total price listed as TBD. The requiring office is the IOD, with the contract reference being SOW 5.3.1-5.3.3. The contractor must configure campaigns including audience targeting, budget allocation, and scheduling across approved platforms and channels. Media buying activities encompass negotiation, purchase, and placement of advertisements with alignment to approved plans and budget constraints. Campaign approval from TPOC is mandatory before launch, with the contractor responsible for ensuring approved creative assets, targeting parameters, media placements, budgets, and schedules are correctly implemented and incorporate TPOC-directed adjustments. Data submissions must be marked as "DISTRIBUTION STATEMENT D" per contract requirements. Initial submissions for campaign-related materials must be provided prior to activation to allow government review and approval, with subsequent updates provided as required to support campaign execution, approved changes, and optimization throughout the performance period. The first submission deadline is 60 days after contract award (DAC), with submissions electronically distributed to authorized recipients. Distribution is required to TPOC and SEA IOD, with 1 draft copy and 1 final copy, and 1 additional final copy to SEA IOD.