Indefinite Delivery Contract H9821023D0004

Award Date 9/27/23
Last Date to Order 9/26/29
Ultimate Awardee
Not listed
Federal Contract Vehicle
Pricing Type
Firm Fixed Price
Legislative Mandate
Not listed
National Interest Action
None
Award Type
Single
Primary Consortia Member
Not listed
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  • H9821023D0004
    Indefinite Delivery Contract
  • 6
    Federal Contract Awards

The Defense Human Resources Activity (DHRA), a defense agency, has awarded a $454.6 million indefinite delivery contract (IDC) to Mullenlowe US Inc. to provide comprehensive marketing and advertising communication services for all Department of Defense (DOD) human resources programs through September 2029.

Under this single-award IDC, Mullenlowe US Inc. has been issued several substantial delivery orders, including a $12.6 million order for interactive marketing services and an $8.9 million order for direct marketing services, to support DHRA's mission of recruiting, retaining, training, and developing military and civilian personnel. The contracted services include brand planning, advertising campaigns, direct marketing, database management, website support, public relations, and creative services related to DOD recruitment initiatives and other HR functions. Mullenlowe US Inc. is the prime contractor and will primarily perform work in Boston, Massachusetts and Alexandria, Virginia. The contract was not set aside and is a full and open competition.

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