Marketing and advertising communication services
Active Indefinite Delivery Contract Awarded Last action
- Contract number
- H9821023D0004
- Awardee
-
Mullenlowe US Inc. UEI CUK8K9JNHXN7
- Awarding agency
-
Defense Human Resources Activity
Department of Defense
- Task orders
- 14 $195,299,603 obligated
Award facts
- Opportunity
-
- OPA Marketing & Advertising Pre-Solicitation · H9821022R0001 · Posted Aug 24, 2021
- Combined order value
- $165,504,979 Current and potential, with all options
- Last date to order 51% complete
- IDV ceiling 43% used
- $454,593,982.70
- Maximum order
- $454,593,982.70
- Award type
- Single award
- Who can order
- Only the awarding agency
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 7 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
Award details come from SAM.gov/FPDS.
About this IDV
The Defense Human Resources Activity awarded a single-award Indefinite Delivery Contract to Mullenlowe US Inc. on September 27, 2023, with a ceiling of $454,593,982.70 and an ultimate completion date of September 26, 2029. This is a full and open competitive procurement with no set-aside designation.
The contract provides integrated marketing and advertising communication services supporting Department of Defense human resources programs, including brand planning, advertising campaigns across multiple media channels, direct marketing, database management, website development and maintenance, public relations support, and creative asset development. Services are directed toward military recruitment, retention, training, and personnel development objectives. The originating solicitation, posted August 24, 2021, requested capability statements in media planning, media buying, creative services, public relations, direct response, database marketing, interactive services, and recruitment marketing. NAICS code 541810 applies (advertising, public relations, and related services).
Place of performance spans Kingstowne, Virginia (primary), Boston, Massachusetts, and Alexandria, Virginia. The contract has a base period of one year with six one-year options. Mullenlowe self-performs all work with no subcontractor engagement.
Recent task-order activity reflects steady utilization: a $48.4 million paid media support delivery order issued July 1, 2024; a $30.5 million media placement support order issued March 16, 2026; a $33.5 million paid media support order issued March 14, 2025; and orders for interactive marketing, direct marketing, public relations, and market research services ranging from approximately $1.2 million to $13.9 million, issued between March 2024 and March 2026. Approximately nine delivery orders totaling approximately $152 million had been issued as of mid-2025.
Task orders
Show all 14
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Original award | $0 |
Quick answers
Who was awarded contract H9821023D0004?
H9821023D0004 was awarded to Mullenlowe US Inc. by Defense Human Resources Activity (Department of Defense) on September 27, 2023.
How much is contract H9821023D0004 worth?
Orders under H9821023D0004 have obligated $195,299,603. Their combined current value, with exercised options, is $165,504,979. H9821023D0004's own ceiling is $454,593,983. A single order can be worth up to $454,593,983.
How many orders have been placed under contract H9821023D0004?
14 orders have been placed under H9821023D0004, the latest on March 16, 2026.
Who can order from contract H9821023D0004?
H9821023D0004 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract H9821023D0004 competed?
The extent of competition for H9821023D0004 was full and open competition. The government received 7 offers.
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