Market assessment
Ended Awarded Last action
- Contract number
- H9821023F0218
- Awardee
-
Mullenlowe US Inc. UEI CUK8K9JNHXN7
- Awarding agency
-
Defense Human Resources Activity
Department of Defense
- Obligated
- $198,261
Award facts
- Opportunity
-
- OPA Marketing & Advertising Pre-Solicitation · H9821022R0001 · Posted Aug 24, 2021
- Contract value 100% obligated
- $198,261.48 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Boston, MA 02110, USA
Award details come from SAM.gov/FPDS.
About this award
The U.S. government agency Defense Human Resources Activity (DHRA) awarded a $198,261.48 firm fixed price delivery order contract to Mullenlowe US Inc., a division of Interpublic Group of Companies, Inc. The contract is for a market assessment and does not have a set-aside designation. Mullenlowe US Inc. is a prominent marketing and advertising agency that provides comprehensive communication services to the Department of Defense, supporting military recruitment and retention efforts. This delivery order is part of a larger $454.6 million indefinite delivery contract (IDC) the company holds with DHRA, which allows for the issuance of firm fixed price delivery orders for a range of marketing and advertising communication services across all DoD human resources programs. Mullenlowe has previously received substantial delivery orders under this IDC for interactive marketing and direct marketing services.
Quick answers
Who was awarded contract H9821023F0218?
H9821023F0218 was awarded to Mullenlowe US Inc. by Defense Human Resources Activity (Department of Defense) on September 29, 2023.
How much is contract H9821023F0218 worth?
The government has obligated $198,261 on H9821023F0218.
Is contract H9821023F0218 an order under another contract?
Yes. H9821023F0218 is a delivery order under H9821023D0004, an indefinite delivery contract.
Was contract H9821023F0218 competed?
The extent of competition for H9821023F0218 was full and open competition.
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