Direct marketing services
Ended Awarded Last action
- Contract number
- H9821025FE019
- Awardee
-
Mullenlowe US Inc. UEI CUK8K9JNHXN7
- Awarding agency
-
Defense Human Resources Activity
Department of Defense
- Obligated
- $8,956,435
Award facts
- Contract value 100% obligated
- $8,956,434.62 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Kingstowne, VA 22315, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $1,140 | |
| Original award | $8,955,295 |
About this award
Mullenlowe US Inc., a division of Interpublic Group of Companies, was awarded a delivery order valued at $8.96 million for direct marketing services and marketing communications support from the Defense Human Resources Activity (DHRA). The contract, which carries a firm fixed price structure with no set-aside designation, is scheduled for completion by February 28, 2026, and will be performed in Kingstowne, Virginia. This delivery order is issued under Mullenlowe's existing Indefinite Delivery Contract with DHRA, valued at approximately $454.6 million through September 2029, which establishes the company as a primary provider for comprehensive marketing and advertising communication services across Department of Defense human resources programs.
The delivery order supports DHRA's mission to recruit, retain, train, and develop military and civilian personnel through targeted marketing initiatives and strategic communications. Under this vehicle, Mullenlowe provides an integrated suite of services including brand planning, advertising campaigns, direct marketing, database management, public relations, and creative asset development—all essential to supporting DOD's human resources recruitment and retention objectives. The underlying IDC was awarded on a full and open competitive basis, and Mullenlowe has maintained a strong track record of delivering federal government marketing solutions, with work predominantly executed from Boston, Massachusetts and Alexandria, Virginia locations.
Quick answers
Who was awarded contract H9821025FE019?
H9821025FE019 was awarded to Mullenlowe US Inc. by Defense Human Resources Activity (Department of Defense) on March 1, 2025.
How much is contract H9821025FE019 worth?
The government has obligated $8,956,435 on H9821025FE019.
Is contract H9821025FE019 an order under another contract?
Yes. H9821025FE019 is a delivery order under H9821023D0004, an indefinite delivery contract.
Was contract H9821025FE019 competed?
The extent of competition for H9821025FE019 was full and open competition.
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