Paid media support services
Ended Awarded Last action
- Contract number
- H9821025FE021
- Awardee
-
Mullenlowe US Inc. UEI CUK8K9JNHXN7
- Awarding agency
-
Defense Human Resources Activity
Department of Defense
- Obligated
- $33,454,952
Award facts
- Contract value 100% obligated
- $33,454,951.64 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Kingstowne, VA 22315, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $708,500 | |
| Supplemental Agreement for work within scope | $150,000 | |
| Original award | $32,596,452 |
About this award
Mullenlowe US Inc., a marketing and advertising division of Interpublic Group of Companies, was awarded a delivery order valued at $33.5 million by the Defense Human Resources Activity (DHRA) for paid media support services and marketing communications media placement. The contract, which is firm fixed price with a completion date of March 13, 2026, was awarded on a full and open competitive basis without set-aside designation. Work will be performed in Kingstowne, Virginia. This delivery order is issued under Mullenlowe's larger single-award Indefinite Delivery Contract with DHRA valued at $454.6 million through September 2029, which provides a comprehensive vehicle for issuing delivery orders across a wide range of marketing and advertising communication services supporting Department of Defense human resources programs.
The delivery order supports DHRA's strategic mission of recruiting, retaining, training, and developing military and civilian personnel through integrated marketing communications. Mullenlowe's scope of work under the DHRA IDC encompasses brand planning, advertising campaigns, direct marketing, public relations, market research, and creative asset development focused on DOD recruitment initiatives and human resources functions. The company brings substantial experience in federal government marketing services, with a demonstrated track record of supporting defense-focused communication requirements across multiple contract vehicles and geographic locations including Boston, Massachusetts and the Alexandria, Virginia area.
Quick answers
Who was awarded contract H9821025FE021?
H9821025FE021 was awarded to Mullenlowe US Inc. by Defense Human Resources Activity (Department of Defense) on March 14, 2025.
How much is contract H9821025FE021 worth?
The government has obligated $33,454,952 on H9821025FE021.
Is contract H9821025FE021 an order under another contract?
Yes. H9821025FE021 is a delivery order under H9821023D0004, an indefinite delivery contract.
Was contract H9821025FE021 competed?
The extent of competition for H9821025FE021 was full and open competition.
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