Interactive marketing services
Ended Awarded Last action
- Contract number
- H9821024F0070
- Awardee
-
Mullenlowe US Inc. UEI CUK8K9JNHXN7
- Awarding agency
-
Defense Human Resources Activity
Department of Defense
- Obligated
- $12,644,337
Award facts
- Opportunity
-
- OPA Marketing & Advertising Pre-Solicitation · H9821022R0001 · Posted Aug 24, 2021
- Contract value 100% obligated
- $12,644,337.48 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Kingstowne, VA 22315, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$2,734 | |
| Original award | $12,647,072 |
About this award
The Defense Human Resources Activity issued a $12.6 million delivery order to Mullenlowe US Inc. on March 1, 2024, for interactive marketing services, with an ultimate completion date of February 28, 2025.
The order is issued under Mullenlowe's single-award Indefinite Delivery Contract with DHRA, which spans integrated federal marketing services including brand planning, paid media placement, direct marketing, creative asset development, and public relations support. Place of performance is Kingstowne, VA. No set-aside was used.
Under this delivery order, SCI-reported activity in FY2024 totaled $4.8 million invoiced across 12.5 FTEs and 26,066 contractor hours, yielding a derived government-paid hourly rate of $185.60. Mullenlowe self-performed all reported hours with no subcontractor engagement.
Quick answers
Who was awarded contract H9821024F0070?
H9821024F0070 was awarded to Mullenlowe US Inc. by Defense Human Resources Activity (Department of Defense) on March 1, 2024.
How much is contract H9821024F0070 worth?
The government has obligated $12,644,337 on H9821024F0070.
Is contract H9821024F0070 an order under another contract?
Yes. H9821024F0070 is a delivery order under H9821023D0004, an indefinite delivery contract.
Was contract H9821024F0070 competed?
The extent of competition for H9821024F0070 was full and open competition.
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