Survey and market research support services
Ended Awarded Last action
- Contract number
- H9821024F0162
- Awardee
-
Mullenlowe US Inc. UEI CUK8K9JNHXN7
- Awarding agency
-
Defense Human Resources Activity
Department of Defense
- Obligated
- $5,620,633
Award facts
- Opportunity
-
- OPA Marketing & Advertising Pre-Solicitation · H9821022R0001 · Posted Aug 24, 2021
- Contract value 100% obligated
- $5,620,633.02 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Kingstowne, VA 22315, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$272,228 | |
| Original award | $5,892,861 |
About this award
The Defense Human Resources Activity issued a delivery order to Mullenlowe US Inc. on June 13, 2024, with a ceiling value of $5.62 million for survey and market research support services and advertising consultation services. The order is a call against Mullenlowe's single-award Indefinite Delivery Contract with DHRA, valued at $454.6 million through September 2029.
Place of performance is Kingstowne, VA. Ultimate completion date is June 12, 2025. The order carries firm fixed price terms and was issued under full-and-open competition with no set-aside.
Service Contract Inventory reporting for FY2024 shows 1.1 FTEs and 2,301 contractor hours invoiced at a derived government-paid rate of $166.16 per hour, with no subcontractor engagement — Mullenlowe self-performed all reported labor. This order represents a modest footprint within the vendor's broader DHRA portfolio, which spans five IDIQs and accounts for approximately 69 percent of Mullenlowe's combined federal potential value.
Quick answers
Who was awarded contract H9821024F0162?
H9821024F0162 was awarded to Mullenlowe US Inc. by Defense Human Resources Activity (Department of Defense) on June 13, 2024.
How much is contract H9821024F0162 worth?
The government has obligated $5,620,633 on H9821024F0162.
Is contract H9821024F0162 an order under another contract?
Yes. H9821024F0162 is a delivery order under H9821023D0004, an indefinite delivery contract.
Was contract H9821024F0162 competed?
The extent of competition for H9821024F0162 was full and open competition.
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