OPA Marketing & Advertising

The Defense Human Resources Activity is seeking an integrated marketing and advertising services contractor through this pre-solicitation notice. The contractor will provide services including brand planning, advertising campaigns across multiple media, direct marketing, database management, website development and maintenance, public relations support, and creative services. Interested parties are requested to submit capability statements by September 24, 2021 describing their experience providing multiple integrated marketing communications services including media planning, media buying, creative services, public relations, direct response, database marketing, interactive services, and recruitment marketing.

There is no set-aside designation for this procurement. The proposed NAICS code is 541810 for advertising, public relations, and related services. Respondents are asked to address their experience working with the Department of Defense's Risk Management Framework and advertising targeted towards influencers of young adults. The base period of performance is one year with six one-year options, and the contractor must administer recruiting leads and data files in a secure manner according to all privacy laws and regulations.