Interactive marketing services
Ended Awarded Last action
- Contract number
- H9821025FE018
- Awardee
-
Mullenlowe US Inc. UEI CUK8K9JNHXN7
- Awarding agency
-
Defense Human Resources Activity
Department of Defense
- Obligated
- $13,356,277
Award facts
- Contract value 100% obligated
- $13,356,276.64 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Kingstowne, VA 22315, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $430,000 | |
| Original award | $12,926,277 |
About this award
The Defense Human Resources Activity awarded a delivery order valued at $13.4 million to Mullenlowe US Inc. for interactive marketing services and marketing communications support. This firm fixed-price delivery order, issued on March 1, 2025, with completion targeted for February 28, 2026, represents work performed at the contractor's location in Kingstowne, VA. The award was made on a full and open competitive basis with no set-aside designation. Mullenlowe US Inc., a division of Interpublic Group of Companies based in Boston, MA, is a specialized marketing and advertising agency with extensive experience supporting Department of Defense human resources initiatives.
This delivery order is issued under Mullenlowe's existing indefinite delivery contract with DHRA valued at approximately $455 million through September 2029. The parent IDC enables the contractor to provide comprehensive marketing communication services supporting all DOD human resources programs, including brand planning, advertising campaigns, direct marketing, interactive marketing, public relations, and creative asset development. These services primarily support DHRA's strategic mission of recruiting, retaining, training, and developing military and civilian personnel across the Department of Defense.
Quick answers
Who was awarded contract H9821025FE018?
H9821025FE018 was awarded to Mullenlowe US Inc. by Defense Human Resources Activity (Department of Defense) on March 1, 2025.
How much is contract H9821025FE018 worth?
The government has obligated $13,356,277 on H9821025FE018.
Is contract H9821025FE018 an order under another contract?
Yes. H9821025FE018 is a delivery order under H9821023D0004, an indefinite delivery contract.
Was contract H9821025FE018 competed?
The extent of competition for H9821025FE018 was full and open competition.
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