Media placement support services
Active Awarded Last action
- Contract number
- H9821026FE046
- Awardee
-
Mullenlowe US Inc. UEI CUK8K9JNHXN7
- Awarding agency
-
Defense Human Resources Activity
Department of Defense
- Obligated
- $30,535,720
Award facts
- Contract value 319% obligated
- $9,584,488.03 Current and potential, with all options
- Completion date 61% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Kingstowne, VA 22315, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Terminate for Convenience | $0 | |
| Original award | $30,535,720 |
About this award
The Defense Human Resources Activity issued a $30.5 million delivery order for media placement support services to Mullenlowe US Inc. on March 16, 2026, under a single-award Indefinite Delivery Contract valued at $454.6 million and effective through September 26, 2029.
The parent IDC, awarded on full and open competitive basis with no set-aside, supports brand planning, advertising campaigns across multiple media channels, direct marketing, database management, website development and maintenance, public relations support, and creative asset development for military recruitment, retention, training, and personnel development across Department of Defense human resources programs. Place of performance is Kingstowne, VA, with additional locations in Boston, MA, and Alexandria, VA. The delivery order is firm fixed price with an ultimate completion date of March 15, 2027. As of mid-2025, approximately nine delivery orders totaling approximately $152 million had been issued under this IDC.
Quick answers
Who was awarded contract H9821026FE046?
H9821026FE046 was awarded to Mullenlowe US Inc. by Defense Human Resources Activity (Department of Defense) on March 16, 2026.
How much is contract H9821026FE046 worth?
The government has obligated $30,535,720 on H9821026FE046. Its current value, with exercised options, is $9,584,488.
Is contract H9821026FE046 an order under another contract?
Yes. H9821026FE046 is a delivery order under H9821023D0004, an indefinite delivery contract.
Was contract H9821026FE046 competed?
The extent of competition for H9821026FE046 was full and open competition.
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