FY25 jamrs public relations
Ended Awarded Last action
- Contract number
- H9821025FE089
- Awardee
-
Mullenlowe US Inc. UEI CUK8K9JNHXN7
- Awarding agency
-
Defense Human Resources Activity
Department of Defense
- Obligated
- $1,905,985
Award facts
- Contract value 100% obligated
- $1,905,984.78 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Kingstowne, VA 22315, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $34,979 | |
| Original award | $1,871,006 |
About this award
The Defense Human Resources Activity (DHRA) awarded a $1.9 million delivery order for FY25 public relations and marketing communications services to Mullenlowe US Inc., a leading marketing and advertising agency and division of Interpublic Group of Companies. The contract, issued on July 16, 2025, with an ultimate completion date of July 15, 2026, carries a firm fixed price structure with no set-aside designation and will be performed in Kingstowne, Virginia. This delivery order is issued under Mullenlowe's larger Indefinite Delivery Contract (IDC) with DHRA valued at approximately $454.6 million through September 2029, which was awarded on a full and open competitive basis.
Under this delivery order, Mullenlowe will provide marketing communications and public relations support to advance DHRA's strategic objectives in military and civilian personnel recruitment, retention, training, and development. The contractor's deliverables may include brand planning, advertising campaigns, paid media support, direct marketing, public relations initiatives, and creative asset development aligned with Department of Defense human resources programs. Mullenlowe's established federal contract portfolio and consistent performance supporting DHRA's critical personnel management missions make the company well-positioned to execute this communications support, with primary work performed from Boston, Massachusetts and Alexandria, Virginia locations.
Quick answers
Who was awarded contract H9821025FE089?
H9821025FE089 was awarded to Mullenlowe US Inc. by Defense Human Resources Activity (Department of Defense) on July 16, 2025.
How much is contract H9821025FE089 worth?
The government has obligated $1,905,985 on H9821025FE089.
Is contract H9821025FE089 an order under another contract?
Yes. H9821025FE089 is a delivery order under H9821023D0004, an indefinite delivery contract.
Was contract H9821025FE089 competed?
The extent of competition for H9821025FE089 was full and open competition.
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