ASE Direct, Inc.
Brentwood, TN
- UEI
- EZDFY7PVHWL4
- CAGE
- 49KA0
- Primary NAICS
- 423420 Office Equipment Merchant Wholesalers
- SAM.gov registration
- Expired
Company facts
- FY2025 rankings
- SBA certifications
-
Veteran-Owned Small Business– · CurrentService Disabled Veteran-Owned Small Business– · Current
- Self-certified in SAM.gov
- Entity structure
- Other
- Other NAICS codes in SAM.gov
-
- 321999 All Other Miscellaneous Wood Product Manufacturing
- 322299 All Other Converted Paper Product Manufacturing
- 325411 Medicinal and Botanical Manufacturing
- 325412 Pharmaceutical Preparation Manufacturing
- 325611 Soap and Other Detergent Manufacturing
- 325910 Printing Ink Manufacturing
- 325992 Photographic Film, Paper, Plate, Chemical, and Copy Toner Manufacturing
- 326111 Plastics Bag and Pouch Manufacturing
Show all 31
- 326199 All Other Plastics Product Manufacturing
- 334111 Electronic Computer Manufacturing
- 334112 Computer Storage Device Manufacturing
- 334210 Telephone Apparatus Manufacturing
- 334310 Audio and Video Equipment Manufacturing
- 334510 Electromedical and Electrotherapeutic Apparatus Manufacturing
- 335210 Small Electrical Appliance Manufacturing
- 335921 Fiber Optic Cable Manufacturing
- 337214 Office Furniture (except Wood) Manufacturing
- 339112 Surgical and Medical Instrument Manufacturing
- 339113 Surgical Appliance and Supplies Manufacturing
- 339920 Sporting and Athletic Goods Manufacturing
- 339940 Office Supplies (except Paper) Manufacturing
- 339994 Broom, Brush, and Mop Manufacturing
- 423410 Photographic Equipment and Supplies Merchant Wholesalers
- 423430 Computer and Computer Peripheral Equipment and Software Merchant Wholesalers
- 423450 Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers
- 423610 Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers
- 423690 Other Electronic Parts and Equipment Merchant Wholesalers
- 424110 Printing and Writing Paper Merchant Wholesalers
- 424120 Stationery and Office Supplies Merchant Wholesalers
- 424130 Industrial and Personal Service Paper Merchant Wholesalers
- 541519 Other Computer Related Services
- SAM.gov registration date
- Physical address
- 7113 Peach Ct #200, Brentwood, TN 37027, USA
- Website
- asedirect.com
- Founded
- 2005
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Health Care
- Health Care Equipment & Services
- Health Care Providers & Services
- Health Care Services
- SIC code
- 50 Wholesale Trade – Durable Goods
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $842,212 |
| FY2025 | $3,029,838 |
| FY2024 | $7,399,248 |
| FY2023 | $9,240,793 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Veterans Affairs | $450,368 | |
| 2 | Defense Health Agency | $230,806 | |
| 3 | Department of Justice | $143,725 | |
| 4 | Department of Homeland Security | $18,888 | |
| 5 | Department of State | $1,570 | |
| 6 | Department of the Navy | $1,307 |
Contract vehicles
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| CNC Federal Supplies LLC | Brentwood, TN | 339940 Office Supplies (except Paper) Manufacturing |
| Global Procurement Solutions Inc. | Altamonte Springs, FL | 424130 Industrial and Personal Service Paper Merchant Wholesalers |
| The Stronghold Group LLC | Philadelphia, PA | 339113 Surgical Appliance and Supplies Manufacturing |
| Beacon Point Associates LLC | Cape Coral, FL | 423450 Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers |
| I3 Federal LLC | Clifton, VA | 541519 Other Computer Related Services |
About the company
ASE Direct, Inc., doing business as ASE Direct Inc., is a Service-Disabled Veteran-Owned Small Business (SDVOSB) based in Brentwood, Tennessee that supplies office products, pharmaceuticals, medical equipment, and consumables to federal agencies as a prime contractor, competing predominantly under SDVOSB set-asides and full-and-open solicitations on GSA Schedules and agency-specific blanket purchase agreements.
ASE Direct operates as a Subchapter S Corporation and holds SBA certifications as both an SDVOSB and a Veteran-Owned Small Business, both expiring August 23, 2027. The vendor's footprint spans 7,825 prime awards since 2006, with recent activity declining sharply—from 1,046 awards in 2022 to only 18 in 2026—though the company holds a newly awarded $20 billion NASA SEWP VI Government-Wide Acquisition Contract (awarded November 1, 2026, with performance through October 31, 2036). The combined potential value across all awards reaches $20.42 billion, but only $152.4 million has been obligated, indicating the portfolio is dominated by vehicle ceiling capacity rather than actual invoiced work.
The vendor's capability portfolio clusters around three concrete lines of business. First, office products and supplies: ASE Direct holds positions on the GSA Office Products, Supplies Services and Technology vehicle (3,066 task orders, $73.3 million combined potential value) and supplies copy paper, toner cartridges, printer consumables, and institutional supplies to federal correctional facilities, the Bureau of Prisons, and civilian agencies under AbilityOne-compliant sourcing. Second, medical and surgical supplies: the vendor executes a $50 million Blanket Purchase Agreement with the Department of Veterans Affairs Veterans Health Administration Medical/Surgical Prime Vendor Program, supplying an estimated 75,000 types of consumables—pharmaceuticals, diagnostic kits, imaging systems, examination tables, mobility equipment, and infusion supplies—across multiple VA Veterans Integrated Service Networks and Defense Health Agency facilities. Representative work includes a $2.1 billion Omnipod insulin pump and reservoir supply contract with VA VISN 15, a $1.1 billion Lexmark printer-supplies contract with VA VISN 17, and numerous single-award purchases for Medrad contrast injection systems, cystoscopy endoscopes, and electrosurgical equipment. Third, pharmaceuticals: ASE Direct fulfills VA Consolidated Mail Outpatient Pharmacy (CMOP) requirements for brand-name and generic medications, with awards for acamprosate, lansoprazole, fenofibrate, artificial saliva oral spray, and specialty injectables under small-business set-asides.
Customer concentration is acute at the Defense Logistics Agency Troop Support Medical (2,112 awards, $743 thousand combined potential value)—a high-volume, low-dollar supplier relationship—followed by the Department of the Army (487 awards, $3.6 million), and GSA Federal Acquisition Service (353 awards, $123.8 million). The top five customers by award count account for 46% of all awards; by potential value, GSA, the FBI, and VA VISN 15 dominate the top tier but together represent only 1% of combined potential value, signaling that most of the portfolio consists of spot buys and small task orders rather than large blanket agreements.
ASE Direct's vehicle positions include the NASA SEWP VI GWAC ($20 billion ceiling, partial small business set-aside, awarded November 2026), the GSA Multiple Award Schedule for office supplies and paper products ($7.3 million BPA through March 31, 2031), and agency-specific BPAs including the VA Medical/Surgical Prime Vendor agreement ($50 million through October 2026), GSA Office Products vehicle (3,066 task orders), and the FBI's Blanket Purchase Agreement DJFJFBI13004 (136 task orders, $7.5 million combined potential value). The vendor executes primarily under General Services Administration vehicles and direct agency task orders, with no evidence of subcontracting relationships or teaming arrangements.
Activity has contracted sharply since 2022; the vendor received 1,046 awards that year but only 18 in 2026, reflecting either portfolio maturation, customer consolidation, or recompete losses. Only five awards face completion in the next twenty-four months (combined potential value $210 thousand), presenting minimal recompete risk. The NAICS category concentration reflects the portfolio's retail-supply nature: Office Equipment Merchant Wholesalers (2,435 awards), Pharmaceutical Preparation Manufacturing (1,491 awards), and Stationery and Office Supplies Merchant Wholesalers (1,263 awards) drive volume; the top five NAICS codes account for 5,641 awards. Product Service Code framing is similarly granular—Office Supplies (3,943 awards), Drugs and Biologicals (1,763 awards), and Medical and Surgical Instruments (715 awards)—consistent with a wholesale and distribution model serving high-transaction federal supply chains.
Quick answers
Is ASE Direct, Inc. registered in SAM.gov?
ASE Direct, Inc.'s SAM.gov registration expired on September 30, 2026.
Which SBA certifications does ASE Direct, Inc. hold?
ASE Direct, Inc. holds Veteran-Owned Small Business and Service Disabled Veteran-Owned Small Business certifications from the SBA.
Which contract vehicles does ASE Direct, Inc. hold?
ASE Direct, Inc. holds a place on 5 federal contract vehicles, including MAS and SEWP VI.
How much has ASE Direct, Inc. received in federal contracts?
Federal contracts obligated $3,029,838 to ASE Direct, Inc. in fiscal year 2025 and $20,512,090 in fiscal years 2023 through 2027.
How does ASE Direct, Inc. rank among federal contractors?
ASE Direct, Inc. ranked #5 in NAICS 325992, #27 in NAICS 32599 and #34 in PSC 7510 in FY2025.
What is ASE Direct, Inc.'s most recent federal award?
ASE Direct, Inc.'s most recent federal contract award is Office/sanitation supplies F7 (15B40626P00000258), from Federal Correctional Complex Florence (BOP), on September 30, 2026.
On GovTribe
See ASE Direct, Inc.'s full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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