Latin America Sales Agency for Monroe County Tourist Development Council

Monroe County Tourist Development Council and Visit Florida Keys are requesting proposals for international sales and representation services in Latin America, with responses due November 3, 2026 via the Bonfire electronic bidding platform, and finalist presentations scheduled for the week of December 1–11, 2026.

The scope encompasses travel trade sales representation, agent training and destination education, cooperative marketing and trade promotions, trade show participation, familiarization trip coordination, airline and access support, collateral management, market intelligence reporting, and monthly account management activities. Primary geographic focus is Brazil and Argentina, with secondary opportunities in other relevant Latin American markets. No local preference applies given the nature of the services requiring international market expertise.

The contract term runs approximately three years from January 1, 2027 through September 30, 2030, with an option for the County to extend for one additional two-year period. Compensation will be determined during finalist presentations and final contract negotiations. The selected contractor must submit a monthly fee paired with an hourly rate card. Pre-approved expenses — trade show registrations, sales mission costs, cooperative marketing placements, travel, printing, translation services, and collateral distribution — will be reimbursed. The contractor must maintain financial records in accordance with generally accepted accounting principles and submit monthly invoices with detailed backup documentation.

The contract is contingent upon annual appropriation by the Board of County Commissioners. All proposals will be made public after an intended decision or 30 days, whichever is earlier, unless rejected.