Exhibit G7_TZM Program Scope of Work share.pdf

Step 1: Plan and Advocate.

Goal 1-1. Establish and maintain coalition(s) of traffic safety stakeholders.

• Objective 1. Identify existing coalitions that are willing to address traffic safety.

• Objective Details: Identify coalitions throughout the region. Determine if any specifically address traffic safety, and if not, would be willing to address traffic safety as a subgroup.

• Objective 2. Prioritize and select a coalition to engage in the 7-step process.

• Objective Details: Prioritize a coalition based on their willingness and capacity to address traffic safety. This coalition will serve as the primary coalition engaged in the 7-step process.

• Objective 3. Determine coalition purpose.

• Objective Details: Establish a purpose statement aimed at improving traffic safety. If a purpose statement related to traffic safety has already been established, review the statement to determine if it aligns with the group.

• Objective 4. Establish regular meeting schedule.

• Objective Details: Determine a regular meeting schedule, no less frequently than bi-monthly (every other month) meetings.

• Objective 5. Identify the value members bring and receive from the coalition.

• Objective Details: Engage in the value exchange mapping process with the coalition. This exercise reveals the value coalition members contribute to the coalition and what they hope to receive as a result in participating in the coalition.

• Objective 6. Build the capacity of the coalition members to address traffic safety.

• Objective Details: Ensure coalition members have the knowledge and skills necessary to improve traffic safety. Capacity building opportunities might include traffic safety concerns (including WTSC dashboards), safe system approach, disparities in traffic safety, traffic safety culture, social ecology, 7-step process, role of coalitions.

• Objective 7. Maintain engagement among coalition members and other stakeholders.

• Objective Details: Regularly engage and seek input from coalition members as well as stakeholders who are unable to attend coalition meetings or are outside of the area of focus. This may include one-on-one meetings, phone calls, informational list-servs, etc.

Goal 1-2. Identify, recruit, and engage new stakeholders across the region in traffic safety efforts.

• Objective 1. Brainstorm potential stakeholders by sector, demographics, and level of the social ecology.

• Objective Details: First, determine which sectors, demographics, and level of the social ecology should be prioritized in your recruitment process. Next, identify stakeholders, by name, that fit within those categories.

• Objective 2. Prioritize stakeholders to recruit and those to keep informed.

• Objective Details: Stakeholders will engage at varying levels and your investment in keeping them engaged will also vary. Determine which stakeholders you will fully engage and those that you will keep informed based on their level of interest and assets.

• Objective 3. Recruit new stakeholders.

• Objective Details: Recruit the stakeholders identified. Be clear about what you are asking of or offering each individual. Describe the coalition’s purpose and inquire about their interest and needs.

Goal 1-3. Raise awareness among and seek input from community members and organiza�ons across the region through atending mee�ngs/conferences and delivering presenta�ons to foster engagement with traffic safety efforts.

• Objec�ve 1. Deliver at least four (4) presenta�ons to community members.

• Objec�ve Details: Create and deliver at least four (4) presenta�ons to raise awareness among the public about traffic safety issues. These presenta�ons should include two-way communica�on and listening to par�cipants’ input and feedback. These might be within the area of focus or within the larger region.

• Objec�ve 2. Deliver at least four (4) presenta�ons to key organiza�ons (e.g., school, healthcare providers).

o Objec�ve Details: Create and deliver at least four (4) presenta�ons to organiza�ons that play a role in improving traffic safety. Examples include schools, healthcare organiza�ons, law enforcement agencies, planning organiza�ons, etc. Informa�on might include raising awareness of traffic safety issues and how that organiza�on can contribute to improving traffic safety. These presenta�ons should include two-way communica�on and listening to par�cipants’ input and feedback. These might be within the area of focus or within the larger region.

• Objec�ve 3. Represent WTSC at local, state, or na�onal mee�ngs/conferences and act as an ambassador advancing the WTSC priori�es.

o Objec�ve Details: Atending local, state, and na�onal mee�ngs/conferences provides opportuni�es to grow skills and knowledge as well as represent the WTSC to advocate for traffic safety and WTSC priori�es.

Goal 1-4. Develop exper�se in improving traffic safety.

• Objec�ve 1. Atend training events required by WTSC.

o Objec�ve Details: The WTSC will provide training and skill building opportuni�es to increase the capacity to address traffic safety related issues. Atendance at these events is required.

• Objec�ve 2. Seek out training opportuni�es to build knowledge, skills, and abili�es.

o Objec�ve Details: Atendance and par�cipa�on in relevant na�onal or state conferences and other relevant training and workgroup opportuni�es is encouraged. Requests for reimbursement for training or events must be pre-approved by the WTSC.

Goal 1-5. Report on progress and activities through in person meetings, virtual meetings, and written reports.

• Objective 1. Submit current Stakeholder Summary Tool.

• Objective Details: Complete the Stakeholder Summary Tool describing coalition activity, stakeholder engagement, and presentations delivered.

• Objective 2. Submit current Stakeholder Summary Tool.

• Objective Details: Complete the Stakeholder Summary Tool describing coalition activity, stakeholder engagement, and presentations delivered.

• Objective 3. Submit current Stakeholder Summary Tool.

• Objective Details: Complete the Stakeholder Summary Tool describing coalition activity, stakeholder engagement, and presentations delivered.

• Objective 4. Submit current Stakeholder Summary Tool.

• Objective Details: Complete the Stakeholder Summary Tool describing coalition activity, stakeholder engagement, and presentations delivered.

• Objec�ve 5. Submit other required reports when due, including upda�ng WEMS each month.

o Objec�ve Details: Complete all reports required by the WTSC, including upda�ng appropriate objec�ves each month and quarterly and final reports.

Step 2: Assess Culture.

Goal 2-1. Complete a traffic safety assessment.

• Objective 1. Complete the data review portion of the traffic safety assessment tool.

• Objective details: Using WTSC dashboards and other resources, capture local traffic safety data including those related to cultural factors (shared values and beliefs), behaviors, prevalence, and consequences in the traffic safety assessment tool.

• Objective 2. Identify specific communities and populations overrepresented in the data.

• Objective Details: Using the WTSC dashboards, other resources, and the input of coalition members and focus populations (including under-represented populations), identify communities and populations experiencing more negative outcomes related to traffic safety. Add this to the traffic safety assessment tool.

• Objective 3. Identify the current portfolio of strategies/countermeasures taking place to improve traffic safety.

• Objective Details: With the coalition, identify current strategies/countermeasures taking place to improve traffic safety within the area of focus. Once completed, map these strategies.

• Objective 4. Submit the traffic safety assessment tool.

• Objective Details: Submit the completed traffic safety assessment tool highlighting local traffic safety data as well as current strategies/countermeasures taking place within the area of focus.

Step 3: Prioritize Opportunities.

Goal 3-1. Establish shared priori�es for traffic safety in the assigned county/region.

• Objective 1. Complete a prioritization process to determine priority traffic safety issues.

Objective Details: Identify which traffic safety issue(s) you will address by engaging the coalition in a process using the Prioritization Tool.

• Objective 2. Submit the Prioritization Summary.

• Objective Details: Submit the completed Prioritization Summary.

Step 4: Develop Portfolio of Strategies.

Goal 4-1. Select strategies/countermeasures and develop logic models and implementation plans.

• Objective 1. Develop shared understanding with coalition and relevant stakeholders of the logic models for each required strategies/countermeasures.

• Objective Details: Review and develop shared understanding of the logic models for each required strategy/countermeasure. Understanding how a strategy/countermeasure achieves outcomes (represented in a logic model) is critical to improving implementation.

• Objective 2. Complete implementation plan(s) for required strategies/countermeasures with coalition and relevant stakeholders.

• Objective Details: Review implementation plans provided by WTSC with coalition and stakeholders. Identify opportunities to ensure and/or improve effectiveness during implementation. Identify who is completing each task and the appropriate timelines.

Objectives 3 to 7 are to include Optional Additional Strategies/Countermeasures

• Objective 3. Identify potential strategies/countermeasures to change the behaviors identified within traffic safety priority area(s).

• Objective Details: Identify and review possible resources (e.g., Countermeasures that Work, WTSC’s Strategic Highway Safety Plan, resources from partners, research) and identify potential strategies/countermeasures to change priority traffic safety behaviors.

This may include working with the appropriate WTSC Program Manager(s).

• Objective 4. Review potential strategies/countermeasures with coalition and stakeholders to assess feasibility and viability.

• Objective Details: For each strategy/countermeasure identified, discuss with coalition members and stakeholders its feasibility (can the strategy/countermeasure be implemented successfully) and viability (will it last). Understanding feasibility and viability can inform which strategy/countermeasure to implement.

• Objective 5. Select one or more strategies/countermeasures.

• Objective Details: Based on feasibility, viability, and other relevant considerations, select one or more strategies/countermeasures to implement.

• Objective 6. Develop logic models for each strategy/countermeasure selected.

• Objective Details: For each strategy/countermeasure selected, develop a logic model describing how that strategy/countermeasure will achieve desired outcomes.

Developing a shared understanding about how a strategy/countermeasure results in desired outcomes is critical to successful implementation as it may have to be adapted.

• Objective 7. Develop an implementation plan for each strategy/countermeasure and secure necessary resources.

• Objective Details: For each strategy/countermeasure selected, develop a plan detailing how that strategy/countermeasure will be implemented (funding, tasks, lead staff, timelines, etc.).

• Objective 8. Update the portfolio of strategies/countermeasures to reflect new and/or revised strategies.

• Objective Details: Revise the portfolio map created in Goal 2-1, Objective 3 based on new strategies/countermeasures selected and remove those that are no longer taking place.

• Objective 9. Submit Implementation Plan Summary Tool.

• Objective Details: Submit the completed Implementation Plan Summary Tool including logic models for each strategy/countermeasure and their associated implementation plan(s).

Step 5: Pilot and Refine.

Goal 5-1: Pilot test communications.

• Objective 1. Pilot test all communications developed.

• Objective Details. With a small subset of the focus population (including key stakeholders), pilot test all public communications developed by the TZM. This may include materials for High Visibility Enforcement campaigns, community education pieces, media campaigns, etc.

• Objective 2. Submit summary of pilot testing each quarter.

• Objective Details. Each quarter, submit a copy of the pilot testing summary with your quarterly report.

Step 6. Implement Strategies/Countermeasures.

Goal 6-1: Execute the implementation plan(s) and guide the conversations created.

• Objective 1. Execute implementation plans and track progress.

o Objective Details: Execute the implementation plan for each strategy/countermeasure.

Track progress on the plan as the strategy is implemented. Document whether the strategy/countermeasure is being implemented according to plan and/or if changes were necessary.

• Objective 2. Guide conversations created during implementation.

o Objective Details: Conversations often arise as strategies/countermeasures are implemented. These conversations may occur among those implementing the strategy, key stakeholders, and the focus audience. Be in a position (you and/or coalition members) to guide the conversations and answer questions that arise.

Step 7: Evaluate Effectiveness and Identify Needs.

Goal 7-1. Assess execution of implementation plans and coalition member satisfaction and engagement.

• Objective 1. Assess execution of the implementation plan.

o Objective Details: Respond to the reflection questions on the bottom of the

Implementation Plan individually and with those involved in implementing the strategies/countermeasures. Revise implementation plans if necessary.

• Objective 2. Assess coalition functioning with the coalition survey.

o Objective Details: Gather feedback from members on aspects of coalition functioning such as planning and implementation, leadership, engagement, communication, etc.

• Objective 3. Submit updated Implementation Plan and Coalition Survey Summary Tool.

o Objective Details: Summarize the findings from the survey on the Coalition Survey Summary Tool and submit it along with the updated Implementation Plan.

While the goals of this scope of work will not change from year to year, the specific du�es and ac�ons may be amended based on the needs of the state and specific regions.

Forms and tools referenced in the scope of work will be provided to the Target Zero Manager.

There will be training and support available to assist with the use of these forms and tools.