C250105_RFP_Exhibit_B,_Price_Summary_Sheet.pdf
PDF 200 KB Posted
- Attached to
- OC Bus Marketing Program
- Solicitation number
- 250105
- Issued by
- Orange County, California
About this file
This is a Price Summary Sheet (Exhibit B) for Request for Proposals (RFP) 250105 issued by the Orange County Transportation Authority for the OC Bus Marketing Program. The Authority seeks qualified marketing consultants to provide services for a sixteen-month initial term beginning March 1, 2026, and ending June 30, 2027, with two optional one-year renewal periods extending through June 30, 2029. The scope of work encompasses a comprehensive marketing program with deliverables including creative development, direct mail campaigns, bus advertising (interior and exterior), Facebook advertising, lithography print production (ride guides, promotional cards, and trifold brochures), and various bus advertising graphics including full wraps, tail wraps, posters, headliners, and specialty placements. The project budget is $175,000 for the initial term.
Pricing is structured on a fully-burdened hourly rate basis for key personnel and other labor charges, with separate line items for other direct costs (ODC). Key personnel categories include Project Manager, Creative Director, Traffic Manager, Account Planning & Research, Design & Layout, and Copywriting, while additional labor categories encompass Graphic Designer, Art Director, e-Marketing Specialist, and various specialized roles. The Authority will not reimburse costs for invoice preparation, local meals, travel time, or toll fees unless previously approved. Reimbursable mileage is available for business-related travel with differentiation between normal business hours and after-hours travel. Proposals must remain firm for a minimum of 120 days from the submission date, and additional ODC not included in the base agreement will be reimbursed at cost or at the applicable current rate listed in the schedule, whichever is less, with supporting documentation required.
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Text version
RFP 250105
EXHIBIT B
PRICE SUMMARY SHEET
REQUEST FOR PROPOSALS (RFP) 250105
Enter below the proposed hourly rate(s) to perform work described in the Scope of Work, Exhibit A. Prices shall be fully burdened to include the hourly rate, general and administration, overhead and profit. Understanding that firms have different titles for specific job functions, please see Exhibit A, Scope of Work for a list of descriptions for each job function as defined by the Authority and provide the cost for the description that your firm's job function best fits.
SCHEDULE I --- HOURLY RATE SCHEDULE
KEY PERSONNEL
Job Function Name
Fully-Burdened Rates
Initial Term March 1, 2026 – June 30, 2027
Option Term Year 1
July 1, 2027 – June 30, 2028
Option Term Year 2
July 1, 2028 – June 30, 2029
Project Manager $ $ $
Creative Director $ $ $
Traffic Manager $ $ $
Account Planning & Research $ $ $
Design & Layout $ $ $
Copywriting $ $ $
Note: For cost analysis purposes, please provide hourly rates for the above designated job categories.
OTHER LABOR CHARGES
Job Function
Fully-Burdened Rates
Initial Term March 1, 2026 – June 30, 2027
Option Term Year 1
July 1, 2027 – June 30, 2028
Option Term Year 2
July 1, 2028 – June 30, 2029
Graphic Designer $ $ $
Art Director $ $ $ e-Marketing Specialist $ $ $
Copywriter/Content Development $ $ $
Social Media Planning and Execution $ $ $
Media Planning and Buying $ $ $
Market Researcher $ $ $
Translation Services $ $ $
Traffic Manager $ $ $
Photography $ $ $
Photo Manipulation/Retouching $ $ $
Illustration $ $ $
Coordination and Administration $ $ $
SCHEDULE II --- OTHER DIRECT COSTS (ODC) SCHEDULE:
CREATIVE DEVELOPMENT
Description Total Cost
Planning & Concept Development
Direct Mail
Interior Bus Ad
Exterior Bus Ad
Facebook Ads
LITHOGRAPHY PRINT
Description Quantity Cost per Thousand Total Cost
Ride Guide 36,000
Promotional Interior Card 750 NA
Promotional Interior Card 1,000 NA
Trifold Brochure 20,000
BUS ADVERTISING GRAPHICS
Description Quantity Production Cost Installation Removal
Full Bus Wrap 1
Tail Wrap 1
Tail Poster 1 NA NA
King Poster 1 NA NA
Kong Poster 1 NA NA
Headliner 1 NA NA
Ultra Super King 1
Ultra Square 1
Michelangelo 1 NA NA
Additional ODC required and authorized by the Authority but not included in this Agreement will be reimbursed either (a) “At Cost” OR (b) up to the applicable Current Rate listed in this Schedule II, whichever is less. Supporting documentation must accompany invoice.
* Please note the following:
• The Authority will not reimburse Consultant for hours charged to perform activities associated with the preparation and review of invoices submitted to the Authority.
• The Authority will not reimburse Consultant for local meals, travel time, and toll fees, unless previously approved, or any other expenses not included within this Exhibit B.
Reimbursable Mileage Practice
Week Day Travel
Normal Business Hours
• Office Base* to event/meeting (one-way only if Consultant does not return to base office) After Business Hours
• Office Base* to event/meeting
• Event/Meeting to Home
Week End Travel
• Home to Event
• Event to Home
*Office Base exceeds 50 miles may claim home to event.
Note: Full home address is not necessary. Cross streets and city are sufficient.
1. I acknowledge receipt of RFP 250105 and Addenda No.(s) __________.
2. This offer shall remain firm for days from the date of proposal.
(Minimum of 120)
COMPANY NAME
ADDRESS
TELEPHONE
EMAIL ADDRESS
SIGNATURE OF PERSON
AUTHORIZED TO BIND OFFEROR
NAME AND TITLE OF PERSON
AUTHORIZED TO BIND OFFEROR
DATE SIGNED
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