OC Bus Marketing Program Scope of Work

This document is a Scope of Work for the Orange County Transportation Authority (OCTA), a government agency in California, soliciting marketing services for the OC Bus Marketing Program. The project requires qualified consultants to develop and implement comprehensive marketing strategies to promote Orange County bus services and increase ridership. The consultant will be responsible for developing marketing plans, creating promotional materials, managing advertising campaigns across multiple channels, conducting market research, and measuring campaign effectiveness. The initial contract term is sixteen (16) months, with a total budget allocation of $175,000. The scope encompasses strategy development, creative execution, media planning and buying, public outreach, and performance reporting to support OCTA's transit ridership objectives.

The project budget is fixed at $175,000 for the entire sixteen-month initial term. The consultant must demonstrate expertise in transit marketing, brand development, digital and traditional media campaigns, and community engagement. OCTA will evaluate proposals based on the consultant's qualifications, proposed approach, past performance on similar projects, and overall value. The selected consultant will work collaboratively with OCTA staff to ensure alignment with the agency's goals and brand standards while delivering measurable results in promoting bus ridership across Orange County's service area.