C250105_ICE.pdf
PDF 277 KB Posted
- Attached to
- OC Bus Marketing Program
- Solicitation number
- 250105
- Issued by
- Orange County, California
About this file
This is an Independent Cost Estimate (ICE) document prepared for the Orange County Transportation Authority (OCTA) in support of the OC Bus Marketing Program procurement. The document establishes the government's cost baseline for evaluating consultant proposals for marketing services. The project has an initial term of sixteen (16) months with a budgeted amount of $175,000. The ICE provides detailed cost analysis and justification for the estimated pricing to support the competitive procurement process and ensure government cost reasonableness.
The Independent Cost Estimate breaks down anticipated costs for marketing services delivery, labor rates, and associated expenses required to execute the OC Bus Marketing Program. This document serves as an internal government reference tool to assess the reasonableness of contractor bids and proposals submitted in response to the solicitation. The estimate is used to establish the baseline for comparing competitive proposals and determining whether submitted pricing falls within acceptable parameters relative to government cost expectations for the scope of work.
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Text version
INDEPENDENT COST ESTIMATE (ICE)
FA-CAMM-006.docm (07/07/10) Page 1 of 3
INSTRUCTIONS
Complete and submit all three pages to Contracts Administration & Materials Management (CAMM), along with your requisition and scope of work. CAMM will not start the procurement until all three documents have been received.
PART I – GENERAL INFORMATION
SHADED AREA FOR PROCUREMENT USE ONLY
Assigned Buyer No.:
D/M/WBE%:
Project Description: To secure a vendor to provide marketing service for OC Bus marketing needs.
Purchase Requisition No.: R000829
New Contract / Procurement
Contract Amendment Contract / PO No.:
Contract Task Order Contract / PO No.:
Option Term Contract / PO No.:
Sr Marketing Specialist Phone Ext.:
Name Title
Date: 7/14/2025
Requestor: Edith Monreal
Signature:
Cost Estimate: $ 175,000.00 (include shipping, handling and taxes, if applicable)
PART II – ESTIMATE GUIDE
Please substantiate the estimate using the following information.
Estimate Type Items to Include Where to Find Supporting Information
Services (Other than A&E)
1. Tasks you want done
2. Types of people needed (i.e., supervisor, administrative assistant, other)
3. Positions required (i.e., Project Manager, Deputy PM, Senior Engineer / Planner, other)
4. Estimated hours by position
5. Salary / billing rates applied
6. Prevailing wage rate category applied
7. Profit / applied fee
8. Direct expenses
9. Completion schedule
1. Current or past contracts for similar services
2. Other properties / departments doing similar work
3. Historical price and cost data
Estimate Guide Continued
FA-CAMM-006.docm (07/07/10) Page 2 of 3
Estimate Type Items to Include Where to Find Supporting Information
Architects, Engineers, Designers
1. Tasks you want done
2. Types of people needed (i.e., engineers, administrative assistant, other)
3. Positions (Project Manager, Deputy PM, Senior Engineer / Planner, other)
4. Estimated hours by position
5. Salary / billing rates applied
6. Profit / applied fee
7. Overhead rate (%)
8. Direct expenses
9. Completion schedule
1. Current or past contracts for similar services
2. Other properties / departments doing similar work
3. Historical price and cost data
Goods/Equipment 1. Product needed
2. Quantity
3. Unit price
4. Markups, overhead, profit
5. Delivery schedule desired
6. Warranty
1. Vendor survey / market survey
2. Current or past contracts for the same or similar product
3. Historical price and cost data
4. Various published indices
Construction 1. Product needed
2. Labor (at a minimum use Davis Bacon)
3. Materials
4. Bonds
5. Insurance
6. Mobilization
7. Equipment
8. Markups, fringes, overheads, profit
9. Completion schedule
1. “Means Book”
2. “Blue Book”
3. Davis Bacon wage rates / prevailing wages
4. Current or past contracts for the same project
5. Historical price and cost data
Additional Information: Pricing is comparable to similar contract #C-3-2721 for OC Bus consultant contract.
FA-CAMM-006.docm (07/07/10) Page 3 of 3
PART III – INDEPENDENT COST ESTIMATE
Using the information provided in Part II, prepare the ICE for your procurement.
Use any or all of the categories listed below.
Prepared By: Edith Monreal Date: 7/14/2025
Signature:
DESCRIPTION OF COST ELEMENTS
1. DIRECT LABOR
(List of Labor Categories) Estimated
Hours Rate Per Hour ($)
Estimated Cost ($)
Total Est.
Cost ($)
Account Manager 107 $ 130.00 $ 13,880.00 Creative Director 214 $ 140.00 $ 29,960.00 Traffic Manager 74 $ 120.00 $ 8,890.00 Account Planning & Research 49 $ 150.00 $ 7,410.00 Design & Layout 865 $ 120.00 $ 103,780.00 Copywriting 82 $ 120.00 $ 8,240.00
Total Direct Labor: $ 172,160.00
2. OVERHEAD
Rate (%)
(use decimal input)
Total Labor ($)
Estimated Cost ($)
Total Est.
Cost ($)
% $ 172,160.00 $ 0.00 $ 0.00
3. MATERIALS/SERVICES (Excluding Information Technology [IT]) Estimated Cost ($)
Total Est.
Cost ($)
Stock Photography $ 2,000.00 $ 2,000.00
4. INFORMATION TECHNOLOGY SUPPORT Estimated Cost ($)
Total Est.
Cost ($)
$ 840.00
Total IT Support: $ 0.00
5. TRAVEL Estimated Cost ($)
Total Est.
Cost ($)
$ $ 0.00
6. SUBCONTRACTOR(S) / CONSULTANT(S) Estimated Cost ($)
Total Est.
Cost ($)
Translation
Total Subcontractor(s) / Consultant(s): $ 2,840.00
7. OTHER DIRECT COSTS Estimated Cost ($)
Total Est.
Cost ($)
$ 0.00 $ 0.00
8. TOTAL ESTIMATED COST: $ 175,000.00
File details come from the government source that posted it. Updated .