C250105_RFP_Exhibit_B,_Price_Summary_Sheet_.docx
DOCX document 34 KB Posted
- Attached to
- OC Bus Marketing Program
- Solicitation number
- 250105
- Issued by
- Orange County, California
About this file
This is a Price Summary Sheet (Exhibit B) for Request for Proposals 250105 issued by the Orange County Transportation Authority (OCTA) for marketing services under the OC Bus Marketing Program. The RFP solicits qualified consultants to provide comprehensive marketing services with an initial contract term running from March 1, 2026, through June 30, 2027 (16 months), with two optional one-year renewal periods extending through June 30, 2029. The scope of work encompasses creative development, media planning and buying, print production, and bus advertising graphics. Key personnel positions identified in the Statement of Work include Project Manager, Account Coordinator, and Creative Director. The proposal must remain firm for a minimum of 120 days from the submission date.
Pricing is structured on a fully-burdened hourly rate basis for key personnel and other labor charges across three contract periods. Key personnel categories include Project Manager, Creative Director, Traffic Manager, Account Planning & Research, Design & Layout, and Copywriting. Additional labor charges cover positions such as Graphic Designer, Art Director, e-Marketing Specialist, Copywriter/Content Development, Social Media Planning and Execution, Media Planning and Buying, Market Researcher, Translation Services, Photography, Photo Manipulation/Retouching, Illustration, and Coordination and Administration. Other Direct Costs (ODC) are itemized for creative development, lithography print production (including 36,000 Ride Guides, 750 and 1,000 Promotional Interior Cards, and 20,000 Trifold Brochures), and bus advertising graphics (including full bus wraps, tail wraps, posters, headliners, and other display formats). The Authority will not reimburse consultant costs for invoice preparation, local meals, travel time, and toll fees unless previously approved. Mileage reimbursement is available for travel between office base and events/meetings during normal and after-hours periods. The total project budget is $175,000 for the initial 16-month term.
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Text version
RFP 250105
EXHIBIT B
PRICE SUMMARY SHEET
REQUEST FOR PROPOSALS (RFP) 250105
Enter below the proposed hourly rate(s) to perform work described in the Scope of Work, Exhibit A. Prices shall be fully burdened to include the hourly rate, general and administration, overhead and profit. Understanding that firms have different titles for specific job functions, please see Exhibit A, Scope of Work for a list of descriptions for each job function as defined by the Authority and provide the cost for the description that your firm's job function best fits.
SCHEDULE I --- HOURLY RATE SCHEDULE
| KEY PERSONNEL | Comment by Iris Deneau: SOW only identifies the following as key staff: Project Manager, Account Coordinator, and Creative Director | Comment by Rhea Aninzo: SOW updated by PM to include them. Will convert to PDF and upload to supporting attachments once approved. |
| Job Function | ||
| Name | ||
| Fully-Burdened Rates |
Initial Term March 1, 2026 – June 30, 2027 Option Term Year 1 July 1, 2027 – June 30, 2028 Option Term Year 2 July 1, 2028 – June 30, 2029
Project Manager
| $ |
| $ |
| $ |
Creative Director
| $ |
| $ |
| $ |
Traffic Manager
| $ |
| $ |
| $ |
Account Planning & Research
| $ |
| $ |
| $ |
Design & Layout
| $ |
| $ |
| $ |
Copywriting
| $ |
| $ |
| $ |
Note: For cost analysis purposes, please provide hourly rates for the above designated job categories.
OTHER LABOR CHARGES
| Job Function |
| Fully-Burdened Rates |
Initial Term March 1, 2026 – June 30, 2027 Option Term Year 1 July 1, 2027 – June 30, 2028 Option Term Year 2 July 1, 2028 – June 30, 2029
| Graphic Designer |
| $ |
| $ |
| $ |
| Art Director |
| $ |
| $ |
| $ |
| e-Marketing Specialist |
| $ |
| $ |
| $ |
| Copywriter/Content Development |
| $ |
| $ |
| $ |
| Social Media Planning and Execution |
| $ |
| $ |
| $ |
| Media Planning and Buying |
| $ |
| $ |
| $ |
| Market Researcher |
| $ |
| $ |
| $ |
| Translation Services |
| $ |
| $ |
| $ |
| Traffic Manager |
| $ |
| $ |
| $ |
| Photography |
| $ |
| $ |
| $ |
| Photo Manipulation/Retouching |
| $ |
| $ |
| $ |
| Illustration |
| $ |
| $ |
| $ |
| Coordination and Administration |
| $ |
| $ |
| $ |
SCHEDULE II --- OTHER DIRECT COSTS (ODC) SCHEDULE:
CREATIVE DEVELOPMENT
Description Total Cost
Planning & Concept Development
Direct Mail
Interior Bus Ad
Exterior Bus Ad
Facebook Ads
LITHOGRAPHY PRINT
Description
| Quantity |
| Cost per Thousand |
| Total Cost |
| Ride Guide |
| 36,000 |
| Promotional Interior Card |
| 750 |
| NA |
| Promotional Interior Card |
| 1,000 |
| NA |
| Trifold Brochure |
| 20,000 |
BUS ADVERTISING GRAPHICS
Description
| Quantity |
| Production Cost |
| Installation |
| Removal |
| Full Bus Wrap |
| 1 |
| Tail Wrap |
| 1 |
| Tail Poster |
| 1 |
| NA |
| NA |
| King Poster |
| 1 |
| NA |
| NA |
| Kong Poster |
| 1 |
| NA |
| NA |
| Headliner |
| 1 |
| NA |
| NA |
| Ultra Super King |
| 1 |
| Ultra Square |
| 1 |
| Michelangelo |
| 1 |
| NA |
| NA |
Additional ODC required and authorized by the Authority but not included in this Agreement will be reimbursed either (a) “At Cost” OR (b) up to the applicable Current Rate listed in this Schedule II, whichever is less. Supporting documentation must accompany invoice.
* Please note the following:
· The Authority will not reimburse Consultant for hours charged to perform activities associated with the preparation and review of invoices submitted to the Authority.
· The Authority will not reimburse Consultant for local meals, travel time, and toll fees, unless previously approved, or any other expenses not included within this Exhibit B.
Reimbursable Mileage Practice
Week Day Travel Normal Business Hours
· Office Base* to event/meeting (one-way only if Consultant does not return to base office) After Business Hours
· Office Base* to event/meeting
· Event/Meeting to Home
Week End Travel
· Home to Event
· Event to Home
*Office Base exceeds 50 miles may claim home to event.
Note: Full home address is not necessary. Cross streets and city are sufficient.
1. I acknowledge receipt of RFP 250105 and Addenda No.(s) __________.
2. This offer shall remain firm for days from the date of proposal.
(Minimum of 120)
COMPANY NAME
ADDRESS
TELEPHONE
EMAIL ADDRESS
SIGNATURE OF PERSON
AUTHORIZED TO BIND OFFEROR
NAME AND TITLE OF PERSON
AUTHORIZED TO BIND OFFEROR
DATE SIGNED
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