[B]_C250105_RFP_Exhibit_B,_Price_Summary_Sheet_idedits.docx
DOCX document 34 KB Posted
- Attached to
- OC Bus Marketing Program
- Solicitation number
- 250105
- Issued by
- Orange County, California
About this file
This is an Exhibit B Price Summary Sheet for RFP 250105 issued by the Orange County Transportation Authority (OCTA) for marketing services under the OC Bus Marketing Program. The RFP seeks proposals from qualified consultants to provide comprehensive marketing services with a budget of $175,000 for an initial sixteen-month term beginning March 1, 2026, and ending June 30, 2027. The contract includes two optional one-year renewal periods: Option Term Year 1 (July 1, 2027 – June 30, 2028) and Option Term Year 2 (July 1, 2028 – June 30, 2029). The scope of work encompasses creative development, media planning, print production, and bus advertising graphics, including deliverables such as ride guides, promotional interior cards, trifold brochures, direct mail, social media campaigns, and various bus advertising formats.
Pricing shall be submitted on a fully-burdened hourly rate basis for key personnel (Project Manager, Account Coordinator, and Creative Director) and other labor categories, as well as other direct costs itemized in Schedule II. Hourly rates must include the base rate, general and administration, overhead, and profit. The pricing schedule requires separate rate submissions for the initial term and each option year. Reimbursable expenses include mileage at specified rates based on travel distance and time of day, with the Authority declining to reimburse costs associated with invoice preparation, local meals, unapproved travel time, and toll fees unless previously authorized. Proposals must remain firm for a minimum of 120 days from the proposal submission date. The Authority reserves the right to reimburse additional authorized direct costs at actual cost or the applicable current rate listed in the schedule, whichever is less, provided supporting documentation accompanies the invoice.
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Text version
RFP 250105
EXHIBIT B
PRICE SUMMARY SHEET
REQUEST FOR PROPOSALS (RFP) 250105
Enter below the proposed hourly rate(s) to perform work described in the Scope of Work, Exhibit A. Prices shall be fully burdened to include the hourly rate, general and administration, overhead and profit. Understanding that firms have different titles for specific job functions, please see Exhibit A, Scope of Work for a list of descriptions for each job function as defined by the Authority and provide the cost for the description that your firm's job function best fits.
SCHEDULE I --- HOURLY RATE SCHEDULE
| KEY PERSONNEL | Comment by Iris Deneau: SOW only identifies the following as key staff: Project Manager, Account Coordinator, and Creative Director |
| Job Function | |
| Name | |
| Fully-Burdened Rates |
Initial Term March 1, 2026 – June 30, 2027 Option Term Year 1 July 1, 2027 – June 30, 2028 Option Term Year 2 July 1, 2028 – June 30, 2029
Project Manager
| $ |
| $ |
| $ |
Creative Director
| $ |
| $ |
| $ |
Traffic Manager
| $ |
| $ |
| $ |
Account Planning & Research
| $ |
| $ |
| $ |
Design & Layout
| $ |
| $ |
| $ |
Copywriting
| $ |
| $ |
| $ |
Note: For cost analysis purposes, please provide hourly rates for the above designated job categories.
OTHER LABOR CHARGES
| Job Function | |
| Initial Term | Comment by Iris Deneau: Add above “Fully-Burdened Hourly Rates” |
March 1, 2026 – June 30, 2027 Option Term Year 1 July 1, 2027 – June 30, 2028 Option Term Year 2 July 1, 2028 – June 30, 2029
| Graphic Designer |
| $ |
| $ |
| $ |
| Art Director |
| $ |
| $ |
| $ |
| e-Marketing Specialist |
| $ |
| $ |
| $ |
| Copywriter/Content Development |
| $ |
| $ |
| $ |
| Social Media Planning and Execution |
| $ |
| $ |
| $ |
| Media Planning and Buying |
| $ |
| $ |
| $ |
| Market Researcher |
| $ |
| $ |
| $ |
| Translation Services |
| $ |
| $ |
| $ |
| Traffic Manager |
| $ |
| $ |
| $ |
| Photography |
| $ |
| $ |
| $ |
| Photo Manipulation/Retouching |
| $ |
| $ |
| $ |
| Illustration |
| $ |
| $ |
| $ |
| Coordination and Administration |
| $ |
| $ |
| $ |
SCHEDULE II --- OTHER DIRECT COSTS (ODC) SCHEDULE:
CREATIVE DEVELOPMENT
Description Total Cost
Planning & Concept Development
Direct Mail
Interior Bus Ad
Exterior Bus Ad
Facebook Ads
LITHOGRAPHY PRINT
Description
| Quantity |
| Cost per Thousand |
| Total Cost |
| Ride Guide |
| 36,000 |
| Promotional Interior Card |
| 750 |
| NA |
| Promotional Interior Card |
| 1,000 |
| NA |
| Trifold Brochure |
| 20,000 |
BUS ADVERTISING GRAPHICS
Description
| Quantity |
| Production Cost |
| Installation |
| Removal |
| Full Bus Wrap |
| 1 |
| Tail Wrap |
| 1 |
| Tail Poster |
| 1 |
| NA |
| NA |
| King Poster |
| 1 |
| NA |
| NA |
| Kong Poster |
| 1 |
| NA |
| NA |
| Headliner |
| 1 |
| NA |
| NA |
| Ultra Super King |
| 1 |
| Ultra Square |
| 1 |
| Michelangelo |
| 1 |
| NA |
| NA |
Additional ODC required and authorized by the Authority but not included in this Agreement will be reimbursed either (a) “At Cost” OR (b) up to the applicable Current Rate listed in this Schedule II, whichever is less. Supporting documentation must accompany invoice.
* Please note the following:
· The Authority will not reimburse Consultant for hours charged to perform activities associated with the preparation and review of invoices submitted to the Authority.
· The Authority will not reimburse Consultant for local meals, travel time, and toll fees, unless previously approved, or any other expenses not included within this Exhibit B.
Reimbursable Mileage Practice
Week Day Travel Normal Business Hours
· Office Base* to event/meeting (one-way only if Consultant does not return to base office) After Business Hours
· Office Base* to event/meeting
· Event/Meeting to Home
Week End Travel
· Home to Event
· Event to Home
*Office Base exceeds 50 miles may claim home to event.
Note: Full home address is not necessary. Cross streets and city are sufficient.
1. I acknowledge receipt of RFP 250105 and Addenda No.(s) __________.
2. This offer shall remain firm for days from the date of proposal.
(Minimum of 120)
COMPANY NAME
ADDRESS
TELEPHONE
EMAIL ADDRESS
SIGNATURE OF PERSON
AUTHORIZED TO BIND OFFEROR
NAME AND TITLE OF PERSON
AUTHORIZED TO BIND OFFEROR
DATE SIGNED
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