OC Bus Marketing Program - Request for Proposals

This is a Request for Proposals (RFP) document issued by the Orange County Transportation Authority (OCTA) for marketing services related to the OC Bus Marketing Program. The Authority seeks qualified consultants to develop and execute a comprehensive marketing program designed to promote Orange County's bus transit system and increase ridership awareness. The initial contract term is sixteen (16) months, with a total budget allocation of $175,000. Proposals must be submitted by the specified deadline outlined in the RFP documentation. The selected consultant will be responsible for delivering marketing strategies, materials, and campaigns that effectively communicate bus service information and benefits to the target Orange County population.

The contract award will be made to the qualified consultant whose proposal best meets OCTA's evaluation criteria, which typically include marketing expertise, relevant experience, proposed approach, and cost effectiveness within the $175,000 budget. This procurement represents OCTA's commitment to enhancing public awareness of bus transit options and improving ridership through strategic marketing initiatives. Funding is provided through OCTA's operating budget allocated for the OC Bus Marketing Program, with no additional external funding sources identified.