C250105_PS_11-20-25.pdf

This is a Scope of Work document for the Orange County Transportation Authority (OCTA) pertaining to the OC Bus Marketing Program. The project requires qualified marketing consultants to develop and implement comprehensive marketing services designed to promote and enhance ridership awareness for Orange County's bus system. The initial contract term is sixteen (16) months with a total budget allocation of $175,000. The scope encompasses strategic marketing planning, campaign development, media placement, creative services, and performance measurement activities to support OCTA's transit ridership objectives.

The pricing structure is fixed at $175,000 for the entire sixteen-month initial term, with potential for contract renewal options beyond the initial period. The project is funded through OCTA's operating budget designated for marketing and promotional initiatives. Qualified consultants should demonstrate expertise in public transportation marketing, multi-channel campaign execution, and measurable ridership impact analysis. The procurement process will evaluate proposals based on relevant experience with transit agencies, creative approach, implementation capabilities, and cost-effectiveness in delivering marketing outcomes that align with OCTA's ridership growth and brand awareness goals.