Digital Marketing Services

Eastern Connecticut State University (ECSU) has issued a Request for Proposal (RFP) numbered ECSU 2024-201 for comprehensive digital marketing services, specifically targeting brand awareness and admissions recruiting goals. The procurement seeks an established digital marketing and advertising agency to provide a comprehensive suite of services, including strategy development, brand guideline creation and enforcement, creative content production, project management, campaign execution, ad placement and monitoring, search engine optimization (SEO), user experience/user interface (UX/UI) site optimization, and analytics and reporting. The solicitation is open to all vendors and is focused on supporting the university's marketing and recruitment objectives. The RFP was released on October 11, 2023, with proposals due by November 9, 2023, at 2:00 PM EST. A vendor question and answer period is scheduled from October 12, 2023, to October 30, 2023, allowing potential bidders to seek clarification on the requirements. The procurement is geographically limited to Tolland County, Connecticut, and specifies Free On Board Destination delivery terms with vendor-specified payment terms.

While the RFP does not specify any set-aside designations for disadvantaged enterprises or specific restrictions on respondent types, it appears open to a wide range of digital marketing agencies. No incumbent vendors or current contractors are mentioned in the documentation, and there are no explicit details about existing infrastructure or technology integration requirements. The solicitation has been designated as having no line items, suggesting a comprehensive service contract rather than an itemized deliverables approach. Notably, the RFP does not provide an estimated total contract value or budget range, which would typically help potential vendors understand the scope of the opportunity. An Addendum 1 has been posted to the solicitation, though its specific contents are not detailed in the available documents. The primary point of contact for this procurement is Kate Rotella at Eastern Connecticut State University, located at 83 Windham Street in Willimantic, Connecticut.