DHS public awareness strategic communications, marketing, & training campaign

Active Awarded Last action

Contract number
70CMSD24FR0000160
Awardee
Awarding agency
Obligated
$23,865,848

Award facts

Opportunity
  • 70CMSD24R00000016 Solicitation number
Contract value 58% obligated
  • $23,865,848.21 Current, with exercised options
  • $40,877,153.37 Potential, with all options
Completion date 42% complete
  • Current, with exercised options
  • Potential, with all options
NAICS code
541330 Engineering Services
Set-aside
No set-aside
Competition
Full and Open Competition · 5 offers Multiple Award, Fair Opportunity
Pricing
Time and Materials
Place of performance
Washington, DC 20536, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Exercise an Option P00007 · This award supports DHS public awareness strategic communications, marketing & training specifically center for countering human trafficking blue campaign. This… $8,027,980
Funding Only Action P00006 $2,000,000
Funding Only Action P00005 · This award supports the DHS public awareness strategic communications, marketing & training campaign specifically center for countering human trafficking blue… $0
Exercise an Option P00004 · This modification provides funds for the support services of the DHS blue campaign public awareness strategic communications contract which includes marketing… $6,399,837
Other Administrative Action P00003 $0
Other Administrative Action P00002 · This award supports the DHS public awareness strategic communications, marketing & training campaign specifically center for countering human trafficking blue… $0
Other Administrative Action P00001 · This award for the DHS public awareness strategic communications, marketing, & training campaign is being modified to make administrative updates. $0
Original award $7,438,030

About this award

Immigration and Customs Enforcement issued a delivery order to ICF Incorporated, L.L.C. on September 26, 2024, under the OASIS (One Acquisition Solution for Integrated Services) GWAC for strategic communications, marketing, and training in support of the DHS Center for Countering Human Trafficking Blue Campaign, with a ceiling value of $40.9 million and ultimate completion by September 29, 2029.

OASIS is a governmentwide acquisition vehicle supporting integrated IT and consulting services across federal civilian agencies. Work is performed in Washington, DC. This award is priced on a time-and-materials basis.

The delivery order funds campaign development including satellite media tours, audio news releases, national television newsbreaks, Spanish-language outreach, and media pitching cycles targeting combined reach of 17 million impressions, along with broadcast media alert production, radio and television interview management, and tracking and reporting support. 4Media Group Inc. is the primary named subcontractor, managing media outreach campaign planning, production, and execution.

FY2025 invoicing totaled $1.3 million across 5.7 FTEs and 11,805 contractor hours, at a blended derived rate of $114.22 per hour. One subcontractor accounted for 36 percent of contractor hours.

Subawards

Subcontractor Amount Awarded
Subcontractor not on record DHS PUBLIC AWARENESS STRATEGIC COMMUNICATIONS, MARKETING, & TRAINING CAMPAIGN Provide:Two Studio SMTs (Satellite Media Tours) including:National ANR (Audio News… $81,000
4Media Group Inc. DHS PUBLIC AWARENESS STRATEGIC COMMUNICATIONS, MARKETING, & TRAINING CAMPAIGN 4Media will conduct the planning, production, and execution of a media outreach… $40,450
4Media Group Inc. THIS AWARD FOR THE DHS PUBLIC AWARENESS STRATEGIC COMMUNICATIONS, MARKETING, & TRAINING CAMPAIGN IS BEING MODIFIED TO MAKE ADMINISTRATIVE UPDATES. Development… $39,980

Quick answers

Who was awarded contract 70CMSD24FR0000160?

70CMSD24FR0000160 was awarded to ICF Incorporated, L.L.C. by Immigration and Customs Enforcement (Department of Homeland Security) on September 26, 2024.

How much is contract 70CMSD24FR0000160 worth?

The government has obligated $23,865,848 on 70CMSD24FR0000160. Its potential value, with all options, is $40,877,153.

Is contract 70CMSD24FR0000160 an order under another contract?

Yes. 70CMSD24FR0000160 is a delivery order under GS00Q14OADU119, an indefinite delivery contract, on One Acquisition Solution for Integrated Services (OASIS).

Was contract 70CMSD24FR0000160 competed?

The extent of competition for 70CMSD24FR0000160 was full and open competition. The government received 5 offers.

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