Out of home advertising for delaware air national guard recruiting and retention purposes at various university of delaware athletic venues.
Ended Purchase Order Awarded Last action
- Contract number
- W50S6X25PA005
- Awardee
-
Learfield College LLC UEI XF75UZ6SC1W8
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $30,000
Award facts
- Contract value 100% obligated
- $30,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Air Force Department of Defense
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- New Castle, DE 19720, USA
Award details come from SAM.gov/FPDS.
About this award
The U.S. Air Force awarded a $30,000 firm fixed-price purchase order to IMG College, LLC for out-of-home advertising services supporting Delaware Air National Guard recruiting and retention efforts at University of Delaware athletic venues. The contract, awarded on September 29, 2025, extends through September 30, 2026, and carries no set-aside designation. IMG College will deliver targeted advertising and promotional content across collegiate sports platforms, including digital advertisements, signage, and broadcast promotions designed to reach student-athlete and campus populations aligned with military recruitment demographics.
IMG College, a Winston-Salem, North Carolina-based limited liability company, specializes in facilitating advertising partnerships between federal government agencies and university athletic departments. The company has established a substantial federal contract portfolio exceeding $2.5 million, with prior awards from multiple military branches including the Air Force, Army National Guard, and various state National Guard units. IMG College's service delivery model leverages collegiate sports events, particularly football games and university athletic competitions, as platforms for military recruiting campaigns, with demonstrated performance across institutions including West Virginia University, University of Colorado, Colorado State University, and the University of Connecticut. This Delaware Air Force contract represents the company's continued engagement in supporting military personnel recruitment through university athletic partnerships.
Quick answers
Who was awarded contract W50S6X25PA005?
W50S6X25PA005 was awarded to Learfield College LLC by Department of the Army (Department of Defense) on September 29, 2025.
How much is contract W50S6X25PA005 worth?
The government has obligated $30,000 on W50S6X25PA005.
Which agency awarded contract W50S6X25PA005?
Department of the Army (Department of Defense) awarded W50S6X25PA005, with funding from Air Force (Department of Defense).
Was contract W50S6X25PA005 competed?
The extent of competition for W50S6X25PA005 was not competed. The government received 1 offer.
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