Recruiting advertising for delaware army national guard at university of delaware (UD) on behalf of recruiting and retention battalion.
Ended Purchase Order Awarded Last action
- Contract number
- W912L525PA014
- Awardee
-
Learfield College LLC UEI XF75UZ6SC1W8
- Awarding agency
-
Delaware National Guard
Army National Guard, Department of Defense
- Obligated
- $27,500
Award facts
- Opportunity
-
- W912L525QA008 Solicitation number
- Contract value 100% obligated
- $27,500.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Newark, DE 19716, USA
Award details come from SAM.gov/FPDS.
About this award
The Delaware National Guard awarded a firm fixed-price purchase order valued at $27.5K to IMG College, LLC for recruiting advertising services at the University of Delaware. The contract, awarded on August 1, 2025, with completion targeted for July 31, 2026, supports the Recruiting and Retention Battalion's efforts to engage potential recruits through strategic collegiate sports marketing. IMG College will deliver advertising and promotional services at University of Delaware athletic events, leveraging the university's sports platforms to reach target audiences for military recruitment purposes. This purchase order carries no set-aside designation and is being performed in Newark, Delaware.
IMG College, a Winston-Salem, North Carolina–based advertising firm specializing in federal government recruitment marketing, has established a track record providing similar services to multiple military branches, including the Army National Guard, Air National Guard, and other state National Guard units. The company typically partners with university athletic departments to provide comprehensive media visibility through digital advertisements, signage, broadcast promotions, and sports sponsorships. This contract represents IMG College's continued engagement with the defense sector in supporting military recruiting initiatives through targeted collegiate sports advertising platforms.
Quick answers
Who was awarded contract W912L525PA014?
W912L525PA014 was awarded to Learfield College LLC by Delaware National Guard (Army National Guard) on August 1, 2025.
How much is contract W912L525PA014 worth?
The government has obligated $27,500 on W912L525PA014.
Was contract W912L525PA014 competed?
The extent of competition for W912L525PA014 was not competed under sap. The government received 1 offer.
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