Advertising at university sporting events in support of recruiting and retention battalion
Ended Purchase Order Awarded Last action
- Contract number
- W912LC24PA007
- Awardee
-
Learfield College LLC UEI XF75UZ6SC1W8
- Awarding agency
-
Colorado National Guard
Army National Guard, Department of Defense
- Obligated
- $249,800
Award facts
- Contract value 67% obligated
-
- $249,799.92 Current, with exercised options
- $374,699.88 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- Contracting staff
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Boulder, CO 80309, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $124,900 | |
| Other Administrative Action | $0 | |
| Original award | $124,900 |
About this award
The Colorado National Guard awarded a firm fixed-price purchase order to IMG College, LLC for advertising services at university sporting events in support of recruiting and retention efforts. The contract, valued at $374,700, was awarded on September 26, 2024, with an ultimate completion date of September 25, 2027. IMG College will deliver comprehensive advertising and promotional services at university athletic programs, likely including digital ads, signage, sports sponsorships, and broadcast promotions designed to enhance military recruiting visibility among collegiate sports audiences. The contract does not include a set-aside designation and is structured as a standard purchase order with a fixed price arrangement.
IMG College, a for-profit limited liability company based in Winston-Salem, North Carolina, specializes in facilitating advertising partnerships between federal government entities and university athletic departments. The contractor has an established track record providing similar services to multiple military and government agencies, including the Air National Guard, Army National Guard, and other state National Guard units. The performance location is Boulder, Colorado, indicating the advertising efforts will likely focus on University of Colorado athletic events and related campus venues to support the Colorado National Guard's recruiting and retention objectives.
Quick answers
Who was awarded contract W912LC24PA007?
W912LC24PA007 was awarded to Learfield College LLC by Colorado National Guard (Army National Guard) on September 26, 2024.
How much is contract W912LC24PA007 worth?
The government has obligated $249,800 on W912LC24PA007. Its potential value, with all options, is $374,700.
Was contract W912LC24PA007 competed?
The extent of competition for W912LC24PA007 was not competed under sap. The government received 1 offer.
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