Duty First Consulting LLC

Duty First Consulting LLC, a Service-Disabled Veteran-Owned Small Business headquartered in Vienna, Virginia, delivers organizational change management, strategic planning, program management, and healthcare operations consulting to federal civilian agencies as a prime contractor (87% of recent awards), competing predominantly under SDVOSB and total small business set-asides on GSA's Multiple Award Schedule and OASIS+ vehicles.

The vendor's customer concentration is extreme and represents a significant structural risk. The Department of Veterans Affairs Strategic Acquisition Center Frederick alone accounts for 19 awards carrying $25.03 billion in combined potential value — 97% of the vendor's total pipeline — fundamentally driven by the vendor's seats on two OASIS+ IDIQs (OASIS+ SDVOSB and OASIS+ Total Small Business, each carrying no-ceiling-specified ceilings, multiple-award structures covering seven functional domains including management and advisory services). The four other top customers by potential value — GSA Federal Acquisition Service ($266.1 million across 8 awards), the Food and Drug Administration ($263.9 million across 6 awards), Centers for Medicare and Medicaid Services ($125.5 million across 8 awards), and Veterans Affairs Technology Acquisition Center Austin ($59.5 million across 6 awards) — together represent only 3% of pipeline dollars. This concentration structure reflects the vendor's primary role as an OASIS+ vehicle holder anchoring task-order competition rather than as a direct prime with diverse customer relationships.

Duty First's concrete capability footprint centers on management consulting, organizational transformation, and healthcare program operations support. Representative work includes a $47.9 million VA delivery order modification for quality assessments of benefits-delivery programs (awarded September 2022, extended through September 2027), a $33.3 million CMS delivery order for marketplace quality management services (awarded August 2021, extended through August 2026), a $28.5 million CMS delivery order for Small Business and Agent/Broker Innovation support and Strategic Stakeholder Engagement operations (awarded August 2022, extended through June 2027), and a $149 million single-award FDA BPA covering strategic planning, organizational change management, program and project management, performance management, and knowledge management services (awarded March 2023, running through March 2028). Task orders placed against the FDA BPA include a $12.3 million operational strategic support call (awarded April 2026), a $1.48 million Center for Biologics Evaluation and Research full-time reporting program implementation call (awarded January 2025), and a $1.39 million FY25 strategic planning call (awarded December 2024).

On the GSA Multiple Award Schedule, Duty First holds 32 task orders worth $550.8 million in combined potential value, the vendor's largest vehicle footprint outside the OASIS+ set-asides. The vendor's NAICS concentration is narrow: 52 of 71 awards fall under Administrative Management and General Management Consulting Services (NAICS 541611), with smaller presence in Marketing Research and Public Opinion Polling (6 awards), Human Resources Consulting Services (5 awards), and Custom Computer Programming Services (4 awards). PSC coding mirrors this — 22 awards are tagged Support–Professional: Other, 11 as Support–Professional: Program Management/Support, and 6 as Support–Management: Other.

SCI-reported invoiced revenue on prime contracts grew from $9 million in FY2022 (34.2 FTEs) to $13.8 million in FY2024 (50.8 FTEs), a trajectory of moderate but steady expansion. The vendor operates as a largely self-performing prime: across SCI-reportable prime contracts, subcontractors performed only 4% of total contractor hours, with four named subcontractors appearing in the source (Aptive Resources LLC, Aptive HTG LLC appearing twice as primes for Duty First sub work on VA Integrated Healthcare Transformation program management and change-management training). GSA Schedule labor rates span $83.91/hr for entry-level analysts through $261.81/hr for program managers with ten years' experience — all non-cleared, bachelor's-level positions reflecting a pure commercial consulting footprint with no defense or intelligence security-clearance posture.

The vendor faces material recompete exposure: five awards with combined potential value of $145.3 million reach ultimate completion in the next twenty-four months, including the $33.3 million CMS marketplace quality management delivery order expiring August 2026. Activity trajectory shows volatility — eight awards in 2022, one in 2023, five in 2024, two in 2025, and one in 2026 — driven by the episodic nature of OASIS+ task order releases and the long tail of the FDA BPA and CMS orders. The vendor's $25.85 billion combined potential value across 71 awards is substantially inflated by the OASIS+ placeholder ceilings; obligated dollars total only $172.2 million (1% of potential value), indicating that most of the pipeline represents available ceiling rather than firm work in hand.

Enterprise Content Management and Information Management

COTS Systems Integration and Engineering

Management Consulting

Social Marketing and Research

Human Capital and Organizational Change Management

Information Assurance and Cyber Security