Advertising / Marketing / Strategic Planning, LLC
Eugene, OR
- UEI
- HCRHNUVEUAW5
- CAGE
- 5BL91
- Primary NAICS
- 541810 Advertising Agencies
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- SBA certifications
-
Economically Disadvantaged Women-Owned Small Business· CurrentWomen-Owned Small Business· Current
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
-
- 314910 Textile Bag and Canvas Mills
- 314999 All Other Miscellaneous Textile Product Mills
- 323111 Commercial Printing (except Screen and Books)
- 323113 Commercial Screen Printing
- 325211 Plastics Material and Resin Manufacturing
- 336612 Boat Building
- 336991 Motorcycle, Bicycle, and Parts Manufacturing
- 339920 Sporting and Athletic Goods Manufacturing
Show all 30
- 339940 Office Supplies (except Paper) Manufacturing
- 339950 Sign Manufacturing
- 339999 All Other Miscellaneous Manufacturing
- 423220 Home Furnishing Merchant Wholesalers
- 423440 Other Commercial Equipment Merchant Wholesalers
- 423820 Farm and Garden Machinery and Equipment Merchant Wholesalers
- 423840 Industrial Supplies Merchant Wholesalers
- 423860 Transportation Equipment and Supplies (except Motor Vehicle) Merchant Wholesalers
- 423910 Sporting and Recreational Goods and Supplies Merchant Wholesalers
- 423930 Recyclable Material Merchant Wholesalers
- 423990 Other Miscellaneous Durable Goods Merchant Wholesalers
- 424350 Clothing and Clothing Accessories Merchant Wholesalers
- 424910 Farm Supplies Merchant Wholesalers
- 424990 Other Miscellaneous Nondurable Goods Merchant Wholesalers
- 541430 Graphic Design Services
- 541613 Marketing Consulting Services
- 541830 Media Buying Agencies
- 541840 Media Representatives
- 541850 Indoor and Outdoor Display Advertising
- 541860 Direct Mail Advertising
- 541890 Other Services Related to Advertising
- 561990 All Other Support Services
- SAM.gov registration date
- Physical address
- 84912 Laughlin Rd, Eugene, OR 97405, USA
- Website
- amspromogroup.com
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $232,208 |
| FY2025 | $495,788 |
| FY2024 | $439,424 |
| FY2023 | $49,557 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of the Army | $230,749 | |
| 2 | General Services Administration | $1,460 |
Contract vehicles
Expired vehicles (1)
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Big Star Branding Inc. | San Antonio, TX | 541490 Other Specialized Design Services |
| Exhibit Arts. LLC | Wichita, KS | 541890 Other Services Related to Advertising |
| Alegna Inc. | Peoria, IL | 541519 Other Computer Related Services |
| New Century Technologies Inc. | — | 339940 Office Supplies (except Paper) Manufacturing |
| Stec-Steadfast Technics LLC | Angleton, TX | 334111 Electronic Computer Manufacturing |
About the company
Advertising / Marketing / Strategic Planning, LLC, a Native American and economically disadvantaged women-owned small business based in Eugene, Oregon, supplies branded promotional items, fitness equipment, outdoor gear, and event supplies to federal agencies as a prime contractor under total small business and 8(a) sole source set-asides. The company holds SBA 8(a) Program Participant status (expiring February 1, 2026), Women-Owned Small Business, and Economically Disadvantaged Women-Owned Small Business certifications, competing predominantly under set-aside vehicles rather than full-and-open.
The vendor's capability portfolio centers on commercial off-the-shelf promotional merchandise modified with logos and slogans for federal recruiting and mission-support use. Representative work includes a $372.2 million definitive contract awarded by the Department of the Army on September 10, 2025, for branded promotional items supporting Oklahoma Army National Guard recruiting efforts under an 8(a) Sole Source set-aside; a $230,218.58 delivery order from the Army on July 16, 2026, for branded promotional items used in recruiting efforts across the state under a Total Small Business set-aside; and a $1.46 million delivery order from the Federal Acquisition Service on November 18, 2025, for Johnson Kayak Division products (kayaks and paddles) placed under the GSA Multiple Award Schedule. The vendor also supplies fitness equipment (treadmills, exercise bikes, weight machines), event infrastructure (popup tents, table covers), and tactical items (poncho liners, emergency survival kits, backpacks) to defense and civilian agencies.
Customer concentration is bimodal. By award count, the GSA Federal Acquisition Service dominates with 34 awards ($3.7 million combined potential value, 52% of the portfolio) followed by the Department of the Army with 12 awards ($2.5 million, 35%). Together these two customers represent 56% of all awards. By dollar value, the ranking holds but the magnitude gap widens: GSA FAS carries $3.7 million (52% of the $7.1 million portfolio total) and the Army carries $2.5 million (35%), leaving 91% of potential value concentrated in these two agencies. The vendor serves 42 distinct federal customers across the portfolio, but the tail is thin — the Department of Veterans Affairs, the Indian Health Service, and Air Combat Command each represent under 1% of dollars.
Advertising / Marketing / Strategic Planning places work primarily under two vehicles. The GSA Multiple Award Schedule anchors the portfolio with 67 task orders ($615 thousand combined potential value), representing the bulk of FAS work for commercial goods. The vendor also holds two single-award Indefinite Delivery Contracts with the Department of the Army: one awarded December 1, 2023, with a $249,999 ceiling through November 30, 2024, for imprinted and branded promotional items under an 8(a) Sole Source set-aside, and a newer contract awarded January 30, 2026, with a $1 million ceiling through January 30, 2030, for branded promotional items in Army recruiting efforts under a Total Small Business set-aside. Delivery orders and purchase orders against these Army IDCs total five tasks ($481 thousand combined potential value).
Activity has been uneven. The vendor received seven awards in 2022, five in 2023, a spike to ten in 2024, then six in 2025 and three in 2026 (most recent July 16). The $1 million Army IDC awarded in January 2026 provides a near-term floor for activity. By category, the award portfolio is heavily skewed toward office supplies and promotional merchandise — 68 awards fall under the NAICS "Pen and Mechanical Pencil Manufacturing," with an additional 14 awards in printing and paper products. Combined, promotional and printed goods represent roughly 80% of the award count, with athletic and sporting equipment and outdoor gear filling the remaining volume. Obligated spend stands at $2.1 million (29% of the $7.1 million potential value), indicating substantial unexercised ceiling on active IDCs and delivery orders, particularly the newly awarded $1 million Army contract.
SBA capabilities narrative
Over 30+ years in advertising and marketing experience. 2 million promotional items including apparel, exercise and sports equipment, bikes, kayak's, luggage, coolers, canopies, conference materials and displays, signs & banners, awards & trophies. We also are a print broker for forms and all other printed materials, We are a media buyer for radio TV and print and offer graphic design, photography and copy writing services. And have a GSA contract #GS03F0195W. We are WBE, Native American, ESB, DBE, ACDEBE certified in OR and WBE DBE certified in WA.
Quick answers
Is Advertising / Marketing / Strategic Planning, LLC registered in SAM.gov?
Yes. Advertising / Marketing / Strategic Planning, LLC's SAM.gov registration is active through August 3, 2027.
Which SBA certifications does Advertising / Marketing / Strategic Planning, LLC hold?
Advertising / Marketing / Strategic Planning, LLC holds Economically Disadvantaged Women-Owned Small Business and Women-Owned Small Business certifications from the SBA.
Which contract vehicles does Advertising / Marketing / Strategic Planning, LLC hold?
Advertising / Marketing / Strategic Planning, LLC holds a place on 2 federal contract vehicles, including MAS.
How much has Advertising / Marketing / Strategic Planning, LLC received in federal contracts?
Federal contracts obligated $495,788 to Advertising / Marketing / Strategic Planning, LLC in fiscal year 2025 and $1,216,976 in fiscal years 2023 through 2027.
How does Advertising / Marketing / Strategic Planning, LLC rank among federal contractors?
Advertising / Marketing / Strategic Planning, LLC ranked #8 in PSC T099, #9 in NAICS 323111 and #16 in NAICS 32311 in FY2025.
What is Advertising / Marketing / Strategic Planning, LLC's most recent federal award?
Advertising / Marketing / Strategic Planning, LLC's most recent federal contract award is Branded promotional items utilized in recruiting efforts across the state. These items are COTS and are slightly… (W912L626FA098), from Oklahoma National Guard (ARNG), on July 16, 2026.
On GovTribe
See Advertising / Marketing / Strategic Planning, LLC's full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Funding analysis by agency, NAICS and set-aside
- Similar vendors