Advertising / Marketing / Strategic Planning, LLC
Eugene, OR
- UEI
- HCRHNUVEUAW5
- CAGE
- 5BL91
- Primary NAICS
- 541810 Advertising Agencies
- SAM.gov registration
- Active through
Company facts
- SBA certifications
-
Economically Disadvantaged Women-Owned Small Business· CurrentWomen-Owned Small Business· Current
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
-
- 541810 Advertising Agencies Primary
- 314910 Textile Bag and Canvas Mills
- 314999 All Other Miscellaneous Textile Product Mills
- 323111 Commercial Printing (except Screen and Books)
- 323113 Commercial Screen Printing
- 325211 Plastics Material and Resin Manufacturing
- 336612 Boat Building
- 336991 Motorcycle, Bicycle, and Parts Manufacturing
Show all
- 339920 Sporting and Athletic Goods Manufacturing
- 339940 Office Supplies (except Paper) Manufacturing
- 339950 Sign Manufacturing
- 339999 All Other Miscellaneous Manufacturing
- 423220 Home Furnishing Merchant Wholesalers
- 423440 Other Commercial Equipment Merchant Wholesalers
- 423820 Farm and Garden Machinery and Equipment Merchant Wholesalers
- 423840 Industrial Supplies Merchant Wholesalers
- 423860 Transportation Equipment and Supplies (except Motor Vehicle) Merchant Wholesalers
- 423910 Sporting and Recreational Goods and Supplies Merchant Wholesalers
- 423930 Recyclable Material Merchant Wholesalers
- 423990 Other Miscellaneous Durable Goods Merchant Wholesalers
- 424350 Clothing and Clothing Accessories Merchant Wholesalers
- 424910 Farm Supplies Merchant Wholesalers
- 424990 Other Miscellaneous Nondurable Goods Merchant Wholesalers
- 541430 Graphic Design Services
- 541613 Marketing Consulting Services
- 541830 Media Buying Agencies
- 541840 Media Representatives
- 541850 Indoor and Outdoor Display Advertising
- 541860 Direct Mail Advertising
- 541890 Other Services Related to Advertising
- 561990 All Other Support Services
- SAM.gov registration date
- Physical address
- 84912 Laughlin Rd, Eugene, OR 97405, USA
- Website
- amspromogroup.com
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Branded promotional items utilized in recruiting efforts across the state. These items are COTS and are slightly… | Oklahoma National Guard | $530 | |
| Johnson kayak DIV part numbers 01.7510.0002 (kayak single, horizon, QTY: 2 each) & 01.2509.4035 (kayak paddle,… | Federal Acquisition Service | $1,460 | |
| Branded promotional items used for oklahoma army national guard recruiting. | Oklahoma National Guard | $372,204 | |
| 6' table cover 6' table cover award made IAW GSA advantage incorporated and made a part of this award (7/17/2025)… | Federal Acquisition Service | $0 | |
| 6' table cover 6' table cover award made IAW GSA advantage incorporated and made a part of this award (7/17/2025)… | Federal Acquisition Service | $0 |
About Advertising / Marketing / Strategic Planning, LLC
Advertising / Marketing / Strategic Planning, LLC, a Native American and economically disadvantaged women-owned small business based in Eugene, Oregon, supplies branded promotional items, fitness equipment, and commercial goods to federal agencies as a prime contractor under set-aside vehicles and the GSA Multiple Award Schedule. The company holds SBA certifications as an 8(a) Program Participant (expiring February 1, 2026), Women-Owned Small Business, and Economically Disadvantaged Women-Owned Small Business, and operates as a limited liability company competing predominantly under set-asides for Army promotional-merchandise work and on full-and-open deliveries through the GSA MAS.
The vendor's core capability is supplying commercial off-the-shelf items modified with agency logos, slogans, and promotional statements — pens, mugs, hoodies, lanyards, backpacks, and branded merchandise for recruiting campaigns. The portfolio also includes fitness equipment (treadmills, exercise bikes, weight machines), event tents, outdoor gear, and tactical supplies. Concrete recent examples include a $372.2 million Definitive Contract from the Army (8(a) Sole Source, awarded September 2025) for branded promotional items supporting Oklahoma Army National Guard recruiting with completion by December 31, 2025; a $119.9 thousand Purchase Order from the Army (Total Small Business set-aside, March 2025) for promotional items including shirts, hoodies, and lanyards; and a $1,459.90 delivery order from the GSA Federal Acquisition Service (November 2025, no set-aside) for two Johnson Kayak single-person Horizon kayaks and paddles under the GSA Multiple Award Schedule.
Customer concentration is heavily weighted to GSA and the Army. The GSA Federal Acquisition Service places 34 awards (56% of recent count) valued at $3.7 million in combined potential value, primarily small-dollar MAS delivery orders for fitness equipment and event supplies. The Department of the Army accounts for 11 awards ($2.3 million combined potential value), anchored by a single-award 8(a) Sole Source Indefinite Delivery Contract worth $249,999 (awarded December 2023, completion November 2024) and a newer Total Small Business single-award IDC worth $1 million (awarded January 2026, completion January 2030). Together, GSA and Army represent roughly 91% of combined potential value across the portfolio.
The vendor's vehicle footprint centers on the GSA Multiple Award Schedule, which carries 67 task orders with $615 thousand combined potential value across civilian agencies. The Army's two indefinite-delivery contracts — the $249,999 8(a) Sole Source vehicle (now expired) and the $1 million Total Small Business IDC (active through January 2030) — provide recurring call-order authority for imprinted and branded promotional items. A third IDC, the Federal Supply Schedule GS03F0194W, carries two task orders valued at $9 thousand.
Activity has been uneven. The vendor received 7 awards in 2022, declining to 5 in 2023, rising to 10 in 2024, then contracting to 6 in 2025 and 2 in the first month of 2026. Combined obligated dollars stand at $1.8 million against $6.9 million in combined potential value (27% obligation rate), indicating many small delivery orders. The newly awarded $1 million Army IDC (completion January 2030) and the $372.2 million September 2025 Army Definitive Contract represent the largest single ceiling values in the recent footprint, though the $372.2 million figure appears to be an outlier in the Army's procurement of recruiting merchandise — likely a data-quality issue rather than typical award magnitude. Excluding that anomaly, the vendor's typical delivery orders run between $500 and $120 thousand, with most GSA orders under $10 thousand each.
The vendor competes 100% as a prime contractor with no subcontract relationships evident in the source material. Top NAICS categories reflect the product portfolio: Pen and Mechanical Pencil Manufacturing (68 awards), Support Activities for Printing (7 awards), and Commercial Printing (4 awards) anchor the classification, with Athletic and Sporting Equipment (5 awards) capturing fitness sales. Top PSC codes are Office Supplies (37 awards) and Miscellaneous Printed Matter (15 awards).
Contract vehicles
SBA capabilities narrative
Over 30+ years in advertising and marketing experience. 2 million promotional items including apparel, exercise and sports equipment, bikes, kayak's, luggage, coolers, canopies, conference materials and displays, signs & banners, awards & trophies. We also are a print broker for forms and all other printed materials, We are a media buyer for radio TV and print and offer graphic design, photography and copy writing services. And have a GSA contract #GS03F0195W. We are WBE, Native American, ESB, DBE, ACDEBE certified in OR and WBE DBE certified in WA.
Quick answers
What is Advertising / Marketing / Strategic Planning, LLC's UEI?
Advertising / Marketing / Strategic Planning, LLC's Unique Entity ID (UEI) in SAM.gov is HCRHNUVEUAW5.
What is Advertising / Marketing / Strategic Planning, LLC's CAGE code?
Advertising / Marketing / Strategic Planning, LLC's CAGE code is 5BL91.
What is Advertising / Marketing / Strategic Planning, LLC's primary NAICS code?
Advertising / Marketing / Strategic Planning, LLC's primary NAICS code is 541810 (Advertising Agencies).
Where is Advertising / Marketing / Strategic Planning, LLC located?
Advertising / Marketing / Strategic Planning, LLC's physical address in SAM.gov is 84912 Laughlin Rd, Eugene, OR 97405, USA.
Is Advertising / Marketing / Strategic Planning, LLC registered in SAM.gov?
Yes. Advertising / Marketing / Strategic Planning, LLC's SAM.gov registration is active through August 3, 2027.
Which SBA certifications does Advertising / Marketing / Strategic Planning, LLC hold?
Advertising / Marketing / Strategic Planning, LLC holds Economically Disadvantaged Women-Owned Small Business and Women-Owned Small Business certifications from the SBA.
Which contract vehicles does Advertising / Marketing / Strategic Planning, LLC hold?
Advertising / Marketing / Strategic Planning, LLC holds a place on 2 federal contract vehicles, including MAS.
What is Advertising / Marketing / Strategic Planning, LLC's most recent federal award?
Advertising / Marketing / Strategic Planning, LLC's most recent federal contract award is Branded promotional items utilized in recruiting efforts across the state. These items are COTS and are slightly… (W912L626FA024), from Oklahoma National Guard, on January 20, 2026.
On GovTribe
See Advertising / Marketing / Strategic Planning, LLC's full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Funding analysis by agency, NAICS and set-aside
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