Levi's Stadium Sales Team Training

Forty Niners Stadium Management Company LLC is soliciting proposals from qualified firms to provide results-oriented sales training and curriculum development for an eight-member sales team at Levi's Stadium in Santa Clara, California. The primary objective is to maximize revenue through sales of Personal Seat Licenses (PSLs), which range from $2,000 to $80,000 per seat, and group tickets to diverse customers throughout the San Francisco Bay Area. The training program shall consist of up to two sessions annually—one conducted in-person and one conducted virtually—each lasting approximately two days. Required deliverables include group training for all eight salespeople, individual evaluations for each team member, a strategic analysis of the sales department's strengths and weaknesses, pre-training curriculum planning meetings, post-training individual feedback sessions, design and administration of post-training surveys to measure outcomes, and up to 150 minutes of follow-up telephone or Zoom consulting per training session. All training materials must be delivered in advance, and the proposer must cover all associated travel expenses for in-person sessions conducted at the Stadium Manager's office located at 4655 Great America Parkway Suite 201, Santa Clara, California 95054. The RFP was posted on May 21, 2026, with a proposal due date of June 26, 2026. Proposers must demonstrate extensive experience in sales training, submit three customer references highlighting comparable work, complete all certification forms and integrity agreements, and comply with California prevailing wage requirements and applicable City of Santa Clara regulations. Evaluation criteria include the proposer's experience, the quality of proposed training solutions, cost proposals, and customer references.

The RFP documents do not specify set-aside designations, disadvantaged enterprise restrictions, or incumbent vendor information within the available materials. No budget range or award value is disclosed in the provided documentation, and proposers are required to submit a detailed cost proposal using Attachment B in accordance with the Stadium Manager's travel reimbursement policy outlined in Schedule 1. The professional services agreement requires contractors to maintain comprehensive insurance coverage, including general liability of one million dollars per occurrence and two million dollars in aggregate, automobile liability of one million dollars, workers' compensation insurance, employer's liability of one million dollars, professional liability of one million dollars, and umbrella coverage of two million dollars. The contract term is flexible with specific dates to be determined by the parties, and includes provisions for termination for convenience with thirty days' notice or for default with immediate effect. All materials and work product developed under the contract remain the property of Stadium Manager, and the organization reserves audit rights for four years following final payment.