9-Attachment B - Cost Proposal.docx

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Attached to
Levi's Stadium Sales Team Training
Solicitation number
RFP-FY26-0095
Issued by
San Mateo County, California

About this file

This is a cost proposal attachment for the Levi's Stadium Sales Team Training project solicited by Forty Niners Stadium Management Company LLC in California. The RFP seeks qualified firms to provide results-oriented sales training and curriculum to a team of eight sales professionals with the objective of maximizing sales of seat licenses and group tickets to the diverse San Francisco Bay Area customer base. Seat licenses, also known as Personal Seat Licenses (PSLs), are paid licenses granting customers the right to purchase 49ers season tickets for specific stadium seats, along with rights to purchase tickets for non-NFL events including concerts and soccer matches. The detailed scope of services is provided in Attachment A of the solicitation documents.

The cost proposal document serves as the pricing submission component for interested proposers. This attachment establishes the framework through which qualified firms must present their pricing for the sales training services, curriculum development, and related deliverables outlined in the project scope. Proposers are required to complete and submit this cost proposal in accordance with the RFP specifications and evaluation criteria established by Forty Niners Stadium Management Company LLC to demonstrate the financial feasibility and value of their proposed training solutions for the stadium's sales team.

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ATTACHMENT B

COST PROPOSAL

ATTACHMENT B

COST PROPOSAL

Proposer should provide a detailed cost proposal that includes all services identified in Attachment A, Scope of Services. Proposer will provide pricing on a per-session basis, including separate pricing for in-person training sessions and virtual training sessions. Proposer should identify any discount pricing available based on the number of training sessions committed during a contract year.

Stadium Manager's anticipated annual purchase volume is one (1) to two (2) training sessions in the initial contract year, with the possibility of three (3) or four (4) sessions in later years subject to budget availability. Sessions may be in-person, virtual, or a combination, and Stadium Manager does not guarantee any minimum. Proposer must provide pricing such that Stadium Manager can elect any combination of in-person and virtual sessions up to the maximum volumes contemplated in the Additional Training Sessions and Bundled Pricing tables below.

BASE TRAINING SESSION PRICING

Base training session pricing should be based on a training group of up to eight (8) participants. If Stadium Manager requests training for more than eight (8) participants, pricing will be negotiated at that time.

Description
Year 1
Year 2
Year 3

In-Person Training Session

· 2-day in-person training session by one trainer

· Training Material Provided

· Pre-Training Meeting

· Individual Evaluations

· Create and Conduct Post Training Survey

· Post Training Meeting

· Post Training Consultations for up to 150 minutes

Virtual Training Session

· 2-day virtual training session by one trainer

· Training Material Provided

· Pre-Training Meeting

· Individual Evaluations

· Create and Conduct Post Training Survey

ADDITIONAL TRAINING SESSIONS

Proposer will provide a la carte pricing for any training sessions Stadium Manager elects to purchase on an as-needed basis during a contract year, beyond those reflected in Base Training Session Pricing above. These rates apply when Stadium Manager has not committed in advance to a minimum number of sessions. Pricing will include separate rates for in-person and virtual sessions. Add additional lines as needed.

Description
Year 1
Year 2
Year 3

Additional In-Person Training Session

Additional Virtual Training Session

Additional Consulting Time (If Any) *Identify hourly or package rate

BUNDLED PRICING

This section applies only if Proposer offers volume-based discounts. If Stadium Manager commits in advance to purchase a minimum number of training sessions during a contract year, Proposer will provide the discounted per-session pricing available at that commitment level (in lieu of the a la carte rates in Additional Training Sessions above). Proposer should identify (i) the minimum number of committed sessions required to qualify for each discount tier, and (ii) whether the discount applies to in-person, virtual, or a combination of both.

For example, Stadium Manager commits to two (2) in-person training sessions and two (2) virtual training sessions.

Description
Year 1
Year 2
Year 3

TRAVEL EXPENSES

Estimated travel expenses will be provided for evaluation purposes only. Actual travel expenses will be reimbursed at cost, without markup, in accordance with the policies set forth in Schedule 1 to Attachment B, Cost Proposal. For purposes of this RFP, the term ‘travel expenses’ means airfare, hotel, transportation, and per diem meals.

Description
Year 1
Year 2
Year 3

Travel (Estimated) In-Person Only

OPTIONAL RENEWAL YEAR PRICING AND RATE ESCALATIONS

Proposer will provide pricing for optional renewal years, if applicable. If Proposer doesn’t provide fixed pricing for optional renewals, Proposer will identify the proposed annual rate escalation percentage increase. Add additional lines as needed.

Base Training Session Pricing
Year 4
Year 5

In-Person Training Session

· 2-day in-person training session by one trainer

· Training Material Provided

· Pre-Training Meeting

· Individual Evaluations

· Create and Conduct Post Training Survey

Virtual Training Session

· 2-day virtual training session by one trainer

· Training Material Provided

· Pre-Training Meeting

· Individual Evaluations

· Create and Conduct Post Training Survey

Additional Training Sessions
Year 4
Year 5

Additional In-Person Training Session

Additional Virtual Training Session

Additional Consulting Time *Identify hourly or package rate

Bundled Pricing
Year 4
Year 5
Other Pricing Information
Year 4
Year 5

OTHER PRICING INFORMATION

Identify any ancillary costs or additional fees not contemplated above, offered by Proposer. Add additional lines as needed.

Description
Year 1
Year 2
Year 3
Year 4
Year 5

Attachment B - Cost Proposal RFP FY26-0095 Sales Training Page 1 of 26

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