7-Attachment A - Scope of Services.docx

ATTACHMENT A

SCOPE OF SERVICES

SALES TEAM TRAINING

ATTACHMENT A

SCOPE OF SERVICES

Levi’s® Stadium is located at 4900 Marie P. DeBartolo Way in Santa Clara, California and is the home of the San Francisco 49ers. The stadium opened in 2014 with 1.85 million square feet and a seating capacity of approximately 68,500. Levi’s® Stadium is the Bay Area’s premiere sports and entertainment venue and has generated more than $2 billion for the local economy since opening. It is a multi-purpose facility with flexibility that has allowed it to host a wide range of events – including international soccer, college football, ice hockey, motorsports, concerts, and various civic events – since opening in 2014. The stadium has hosted over 100 large scale events.

Forty Niners Stadium Management Company LLC (Stadium Manager) operates the stadium 365 days of the year, and the venue hosts NFL games for the San Francisco 49ers as well as public and private Non-NFL events year round. Stadium Manager works in partnership with the Santa Clara Stadium Authority.

Stadium Manager employs a team of approximately eight salespeople to sell seat licenses to the public. Individual seat licenses range from $2,000 to $80,000 per seat, depending on seat location and amenities, and may be financed over a 10-year term. Each salesperson makes approximately forty to sixty outbound touch points per day with potential customers. Their job includes initiating and/or following up with inbound leads, explaining the terms of the purchase agreement, and closing the sale. They work with a diverse customer base that is unique to the San Francisco Bay Area.

SCOPE OF SERVICES:

Stadium Manager seeks a firm with extensive experience in professional sports to evaluate, strategize, and deliver a comprehensive training program with ongoing support for the sales team.

Required Services and Training Components The scope of work would include, at a minimum, the following:

· Provide group training for eight (8) salespeople, either in person or virtually, as requested by Stadium Manager.

· Provide an evaluation of each individual salesperson.

· Provide a strategic analysis of the sales department's strengths and weaknesses.

Training Schedule and Participation

· Training Sessions: Up to two (2) training sessions per year provided by one trainer. Stadium Manager expects one (1) in-person and one (1) virtual training session. Each training session will be approximately two (2) days in length.

· Schedule: Training sessions will be scheduled based on Stadium Manager's needs and Proposer's availability.

· Headcount: Eight (8) people.

Training Program Requirements

· Training Topic: Training should focus primarily on selling seat licenses and secondarily on selling group tickets.

· Training Material: Proposer will provide all training material. Proposer will provide a copy of the training materials to Stadium Manager in advance of each training.

· Pre-Training Meeting: Proposer will meet with Stadium Manager prior to each scheduled training session to plan the training topic and curriculum, to discuss Stadium Manager’s training needs and expectations, and coordinate sessions.

· Individual Evaluations: Trainer will evaluate each sales team member during each training session and deliver feedback to Stadium Manager, either verbally or in writing, during the Post-Training Meeting.

· Post-Training Survey: Proposer will design and conduct a post-training survey to evaluate and measure outcomes from the training session. Proposer will deliver the results of the survey to Stadium Manager during the Post-Training Meeting.

· Post-Training Meeting: Following each training session, Proposer will meet virtually with Stadium Manager to discuss training outcomes, survey results, and individual evaluations, and will recommend ways to support and improve the sales team's performance.

· Post-Training Consultations: Following each training session, Proposer will provide Stadium Manager with up to 150 minutes of telephone or Zoom consulting time with the trainer who provided the training to support the sales team or sales team manager on an ongoing basis.

Location of On-Site Training Training will be on-site at Stadium Manager's office:

4655 Great America Parkway Suite 201 Santa Clara, CA 95054

All travel costs associated with the in-person training will be charged and reimbursed at the rates and in accordance with the policies set forth in Schedule 1 to Attachment B (Cost Proposal). Proposer should anticipate on-site training and estimate travel expenses accordingly.

Attachment A - Scope of Services RFP FY26-0095 Sales Training