OPA Marketing & Advertising
Closed Solicitation Posted
This opportunity was awarded. See the award notice from .
- Solicitation number
- H9821022R0001
- Agency
- Defense Human Resources Activity Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- United States
Notice details come from SAM.gov. Updated .
About this opportunity
This solicitation seeks proposals for a single-award, firm-fixed-price requirements contract to provide full-service integrated marketing and advertising services to the Defense Personnel Analytics Center's Office of People Analytics through its Joint Advertising, Market Research and Studies program. Required services include advertising, direct marketing, media negotiation and buying, website development and maintenance, interactive marketing, public relations, and brand research. Proposals will be evaluated based on technical approach, past performance, and price. Questions are due by August 25, 2022, with proposals due by September 12, 2022.
The solicitation has no set-aside designation. The primary NAICS code is 541820 and PSC code is R699. The services shall support recruiting and retention efforts for the Army, Marine Corps, Navy, Air Force, Space Force, Coast Guard, and their components. The single-award requirements contract has a potential value of $50 million over a five-year ordering period and one-year option. The contractor must perform at least 50 marketing tasks annually and maintain databases of at least 5 million records. Work will be performed within the United States.
Notice text
5 versions
Update #5 · Latest ·
*****Amendment 0002 is hereby issued to change the POC information for proposal submissions and to make a couple of clarifications.*****
****This amendment is going to post Amendment 0001 of Solicitation H9821022R0001 to include amended Attachment 1 - Sample Task 1 PWS, and amended Attachment 4 - Pricing Sheet, as well as the answers to all questions submitted.****
***THE DUE DATE FOR PROPOSALS HAS BEEN EXTENDED TO 13 OCTOBER 2022. ANSWERS TO ALL QUESTIONS WILL BE POSTED SOON***
**THE GOVERNMENT IS CURRENTLY GOING THROUGH ANSWERING ALL QUESTIONS SUBMITTED AND ONCE POSTED WILL EXTEND THE DUE DATE FOR PROPOSALS.**
The Defense Human Resources Activity Enterprise Operations Center (DEOC) Enterprise Acquisition Division (EAD), on behalf of the Defense Personnel Analytics Center’s (DPAC) Office of People Analytics (OPA) through its Joint Advertising, Market Research and Studies (JAMRS) program is issuing this solicitation using full and open competition in accordance with FAR Subpart 6.1,using the procedures at FAR Part 12 and FAR Part 15. The contract will be a single award Firm-Fixed Price (FFP) Requirements Contract with a five year ordering period and a one-year option.
This requirement is to perform full-service Integrated Marketing and Advertising services. These include advertising, direct marketing, leads and marketing database certification and management, integrated media negotiation and buying (to include national TV, nonlinear TV, digital, and social media), website development and maintenance, interactive (digital) marketing, public relations, and brand strategy/research. These services shall complement and support the highly specialized recruiting and retention efforts of the Military Services (i.e. Army, Marine Corps, Navy, Air Force, Space Force, Coast Guard, and their Active, Guard and Reserve components).
Update #4 ·
****This amendment is going to post Amendment 0001 of Solicitation H9821022R0001 to include amended Attachment 1 - Sample Task 1 PWS, and amended Attachment 4 - Pricing Sheet, as well as the answers to all questions submitted.****
***THE DUE DATE FOR PROPOSALS HAS BEEN EXTENDED TO 13 OCTOBER 2022. ANSWERS TO ALL QUESTIONS WILL BE POSTED SOON***
**THE GOVERNMENT IS CURRENTLY GOING THROUGH ANSWERING ALL QUESTIONS SUBMITTED AND ONCE POSTED WILL EXTEND THE DUE DATE FOR PROPOSALS.**
The Defense Human Resources Activity Enterprise Operations Center (DEOC) Enterprise Acquisition Division (EAD), on behalf of the Defense Personnel Analytics Center’s (DPAC) Office of People Analytics (OPA) through its Joint Advertising, Market Research and Studies (JAMRS) program is issuing this solicitation using full and open competition in accordance with FAR Subpart 6.1,using the procedures at FAR Part 12 and FAR Part 15. The contract will be a single award Firm-Fixed Price (FFP) Requirements Contract with a five year ordering period and a one-year option.
This requirement is to perform full-service Integrated Marketing and Advertising services. These include advertising, direct marketing, leads and marketing database certification and management, integrated media negotiation and buying (to include national TV, nonlinear TV, digital, and social media), website development and maintenance, interactive (digital) marketing, public relations, and brand strategy/research. These services shall complement and support the highly specialized recruiting and retention efforts of the Military Services (i.e. Army, Marine Corps, Navy, Air Force, Space Force, Coast Guard, and their Active, Guard and Reserve components).
Update #3 ·
***THE DUE DATE FOR PROPOSALS HAS BEEN EXTENDED TO 13 OCTOBER 2022. ANSWERS TO ALL QUESTIONS WILL BE POSTED SOON***
**THE GOVERNMENT IS CURRENTLY GOING THROUGH ANSWERING ALL QUESTIONS SUBMITTED AND ONCE POSTED WILL EXTEND THE DUE DATE FOR PROPOSALS.**
The Defense Human Resources Activity Enterprise Operations Center (DEOC) Enterprise Acquisition Division (EAD), on behalf of the Defense Personnel Analytics Center’s (DPAC) Office of People Analytics (OPA) through its Joint Advertising, Market Research and Studies (JAMRS) program is issuing this solicitation using full and open competition in accordance with FAR Subpart 6.1,using the procedures at FAR Part 12 and FAR Part 15. The contract will be a single award Firm-Fixed Price (FFP) Requirements Contract with a five year ordering period and a one-year option.
This requirement is to perform full-service Integrated Marketing and Advertising services. These include advertising, direct marketing, leads and marketing database certification and management, integrated media negotiation and buying (to include national TV, nonlinear TV, digital, and social media), website development and maintenance, interactive (digital) marketing, public relations, and brand strategy/research. These services shall complement and support the highly specialized recruiting and retention efforts of the Military Services (i.e. Army, Marine Corps, Navy, Air Force, Space Force, Coast Guard, and their Active, Guard and Reserve components).
Update #2 ·
**THE GOVERNMENT IS CURRENTLY GOING THROUGH ANSWERING ALL QUESTIONS SUBMITTED AND ONCE POSTED WILL EXTEND THE DUE DATE FOR PROPOSALS.**
The Defense Human Resources Activity Enterprise Operations Center (DEOC) Enterprise Acquisition Division (EAD), on behalf of the Defense Personnel Analytics Center’s (DPAC) Office of People Analytics (OPA) through its Joint Advertising, Market Research and Studies (JAMRS) program is issuing this solicitation using full and open competition in accordance with FAR Subpart 6.1,using the procedures at FAR Part 12 and FAR Part 15. The contract will be a single award Firm-Fixed Price (FFP) Requirements Contract with a five year ordering period and a one-year option.
This requirement is to perform full-service Integrated Marketing and Advertising services. These include advertising, direct marketing, leads and marketing database certification and management, integrated media negotiation and buying (to include national TV, nonlinear TV, digital, and social media), website development and maintenance, interactive (digital) marketing, public relations, and brand strategy/research. These services shall complement and support the highly specialized recruiting and retention efforts of the Military Services (i.e. Army, Marine Corps, Navy, Air Force, Space Force, Coast Guard, and their Active, Guard and Reserve components).
Update #1 ·
The Defense Human Resources Activity Enterprise Operations Center (DEOC) Enterprise Acquisition Division (EAD), on behalf of the Defense Personnel Analytics Center’s (DPAC) Office of People Analytics (OPA) through its Joint Advertising, Market Research and Studies (JAMRS) program is issuing this solicitation using full and open competition in accordance with FAR Subpart 6.1,using the procedures at FAR Part 12 and FAR Part 15. The contract will be a single award Firm-Fixed Price (FFP) Requirements Contract with a five year ordering period and a one-year option.
This requirement is to perform full-service Integrated Marketing and Advertising services. These include advertising, direct marketing, leads and marketing database certification and management, integrated media negotiation and buying (to include national TV, nonlinear TV, digital, and social media), website development and maintenance, interactive (digital) marketing, public relations, and brand strategy/research. These services shall complement and support the highly specialized recruiting and retention efforts of the Military Services (i.e. Army, Marine Corps, Navy, Air Force, Space Force, Coast Guard, and their Active, Guard and Reserve components).
Attachments
| File | Type | Posted |
|---|---|---|
| H9821022R0001 Amendment 0002_Final.pdf | ||
| ResponseToQuestionsReceived-v5_20220926_Final.docx | DOCX document | |
| Attachment 4-Pricing Sheet_Amendment 1.xlsx | XLSX spreadsheet | |
| Attachment 1 - Sample Task 1_Amendment 1.docx | DOCX document | |
| H9821022R0001 Amendment 0001_Final.pdf | ||
| Attachment 4 - Pricing Sheet_24 Jun 2022_bkt.xlsx | XLSX spreadsheet | |
| Attachment 1 - Sample Task 1.docx | DOCX document | |
| Attachment 3 - Past Performance Questionnaire.docx | DOCX document | |
| Attachment 2 - SampleTask 2.docx | DOCX document | |
| Attachment 6 - First Task Order PWS.docx | DOCX document | |
| Attachment 5 - First Task Order Prcing Sheet.xlsx | XLSX spreadsheet | |
| H9821022R0001.pdf |
Show all 12
Notice history
| Notice | Type | Posted |
|---|---|---|
| OPA Marketing & Advertising | Award Notice | |
| OPA Marketing & Advertising | Solicitation | |
| OPA Marketing & Advertising | Pre-Solicitation | |
| OPA Marketing & Advertising | Pre-Solicitation |
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