OPA Marketing & Advertising

The Defense Human Resources Activity Enterprise Operations Center (DEOC) Enterprise Acquisition Division (EAD), on behalf of the Defense Personnel Analytics Center’s (DPAC) Office of People Analytics (OPA) through its Joint Advertising, Market Research and Studies (JAMRS) program intends to issue a solicitation using full and open competition in accordance with FAR Subpart 6.1, which will result in a contract using the procedures at FAR Part 12 and FAR Part 15.

The contract will be a single award Firm-Fixed Price (FFP) Requirements Contract with a five year ordering period and a one-year option. 

The Government anticipates release of the solicitation to sam.gov on, or about, 11 August 2022, with an estimated award during the 2nd quarter of Fiscal Year (FY) 2023.

This requirement is to perform full-service Integrated Marketing and Advertising services.  This requirement will provide a full range of marketing, corporate branding, and communications services. These include advertising, direct marketing, leads and marketing database certification and management, integrated media negotiation and buying (to include national TV, nonlinear TV, digital, and social media), website development and maintenance, interactive (digital) marketing, public relations, and brand strategy/research.  These services shall complement and support the highly specialized recruiting and retention efforts of the Military Services (i.e. Army, Marine Corps, Navy, Air Force, Space Force, Coast Guard, and their Active, Guard and Reserve components).