Attachment 5 - First Task Order Prcing Sheet.xlsx

This solicitation requests full-service integrated marketing and advertising services. The services include advertising, direct marketing, leads and marketing database certification and management, integrated media negotiation and buying including national TV, nonlinear TV, digital and social media, website development and maintenance, interactive digital marketing, public relations, and brand strategy and research. These services will complement and support the highly specialized recruiting and retention efforts of the Military Services including the Army, Marine Corps, Navy, Air Force, Space Force and Coast Guard along with their active, guard and reserve components. The contract will be a single award firm-fixed price requirements contract with a five year ordering period and a one year option. The solicitation was issued by the Defense Human Resources Activity Enterprise Operations Center Enterprise Acquisition Division on behalf of the Defense Personnel Analytics Center's Office of People Analytics through its Joint Advertising, Market Research and Studies program using full and open competition in accordance with FAR Subpart 6.1 and using the procedures at FAR Part 12 and FAR Part 15.