Participation Guide.pdf

PARTICIPATION

GUIDE

June 2025 Belgrade, Serbia

2EXPO 2027 PARTICIPATION GUIDE

OVERVIEW 7

WELCOME LETTER FROM THE CEO 8

OUR VISION FOR EXPO 2027 BELGRADE INTERNATIONAL PARTICIPATION 9

KEY DATES FOR PARTICIPANTS 10

GENERAL INFORMATION 11

Recognition 12

Dates 12

Site 12

Theme Overview 12

Goals, Challenges, and Objectives 13

Logo 14

Visitors 14

ORGANISERS 15

EXPO 2027 Organiser 16

Government of the Republic of Serbia 16

Coordination Team 16

Commissioner of the Exhibition 17

BELGRADE – HOST CITY 18

About Belgrade and Serbia 19

Location 20

Weather 21

Accommodation 21

Experience Serbia 22

Food and Drink 22

Sport 22

Music 22

Museums, Galleries, and Historical Sites 22

THEME 23

Main Theme 24

Sub-Themes 24

Power of Play 24

Play for Progress 24

Play Together 24

EXPO SITE 26

Layout 27

Main Areas 28

Thematic Area 28

International Participants Area 30

Best Practice and Corporate Area 30

Public Realm 31

Access 32

Private Transport Access 32

Public Transport Access 32

Content

3EXPO 2027 PARTICIPATION GUIDE

Safety and Security 33

INFORMATION FOR PARTICIPANTS 34

Country Managers 36

IP Portal 37

One-Stop Shop 38

Government Agencies Collaborating with the OSS 39

Privileges and Benefits 40

Participation in the Exhibition 42

In Focus 43

Theme Statement 44

Partnership Programme 46

PAVILIONS 47

Individual Pavilions 49

Collective Pavilions 50

Commercial Opportunities 51

Food and Beverage 51

Retail Shops 51

Technical Capacities, Layout, and Facilities 52

EXPO 2027 BELGRADE SUPPORT FOR PARTICIPANTS 53

Design and Build 55

Alignment with EXPO 2027 Belgrade Theme 55

Infrastructure and Utility Connections 55

Free Services Provided by EXPO 2027 Belgrade 55

Pavilion Design Compliance and Approval Process 55

Construction Guidelines and Timeline 55

On-Site Construction Management 55

Sustainability and Environmental Impact 56

Safety and Accessibility 56

Logistical Support 56

Customs and Import Assistance 56

On-Site Logistics Services 56

Transportation and Delivery Coordination 56

Warehousing and Temporary Storage 56

Waste Management and Recycling 56

Post-EXPO Dismantling and Removal 56

Additional Services 57

Business Services 57

Media Centre Services 57

Sustainability and Green Initiatives 57

EXPO Village 58

4EXPO 2027 PARTICIPATION GUIDE

PROGRAMME 59

National Days 60

MEDIA 61

Media Relations and Promotion at EXPO 2027 Belgrade 62

Media Portal 62

Media Centre 63

5EXPO 2027 PARTICIPATION GUIDE

This document is provided solely for informational purposes. While every effort has been made to ensure the accuracy of the contents, EXPO 2027 Belgrade preparations are on-going, and the information herein may not reflect the latest technical or legal updates.

Users are advised to consult directly the International Participants Department to verify any technical or legal details and ask for additional assistance related to their specific requirements.

Note

6EXPO 2027 PARTICIPATION GUIDE

ACRONYMS,

ABBREVIATIONS,

AND DEFINITIONS

Acronyms and Abbreviations

• BIE: Bureau International des Expositions, the Intergovernmental Organisation in charge of overseeing and regulating all international exhibitions that last more than three weeks and are of non-commercial nature (“Expos”).

• IP: International Participants

• IPM: International Participants Meeting

• F&B: Food and Beverage

• OSS: One-Stop Shop, a centralised service hub intended to simplify participation experience.

• PARTICIPANTS: Official and Non-Official Participants in EXPO 2027 Belgrade.

• THEME: EXPO 2027 Belgrade Theme - “Play for Humanity: Sport and Music for All”.

• VIP: Very Important Person

Definitions

• Collective Pavilions: Spaces designed to house individual country pavilions of several countries that share regional, cultural, or thematic similarities.

• Commissioner of the Exhibition: The official representative of the Republic of Serbia at the Exhibition responsible for strengthening cooperation with the BIE, participating countries, and international organisations.

• Event Management System (EMS): A digital platform integrated with the IP Portal designed to facilitate project registration, scheduling, venue assignment, and logistical coordination.

• EXPO Site: The physical location of the EXPO 2027 Belgrade event.

• EXPO Village: A building complex next to the EXPO Site, offering accommodation and facilities for participants.

• Individual Pavilion: A pavilion allocated to a single participant.

• International Organisation: An intergovernmental organisation that pursues the promotion of international cooperation in science, economy, culture, and other fields complementary to the Exhibition Theme.

• IP Portal: A digital facilitation platform for submission and approval of all key EXPO documents, and all communication with the EXPO Organisation through a single online portal.

• National Day: A designated day during the event for a specific official participant to celebrate its culture, values, achievements, and heritage through special events, performances, and activities, featuring dignitaries and showcasing best practices.

• Non-Official Participants: Legal entities and organisations who are granted permission to participate in the Exhibition outside the Official Participants’ section.

• Official Participants: All countries and international organisations that have accepted the invitation from the Government of the Republic of Serbia to participate in the Exhibition.

• One-Stop Shop (OSS): A facilitation service dedicated to streamlining participation and providing comprehensive support to international participants.

• ORGANISER: “EXPO 2027” d.o.o. Belgrade, the entity responsible for the planning, implementation and dismantling of the Exhibition.

• Participation Contract: The contract signed by the Section Commissioner, the Organiser, and the Commissioner-General of the Exhibition, defining the agreed conditions for participation in EXPO 2027 Belgrade.

• Section Commissioner: An individual designated by the Government of a participating country or an international organisation to represent that entity at the Exhibition. The Section Commissioner is accredited to the Republic of Serbia and is solely responsible for the organisation and operation of their national section.

• SEE Agreement: Agreement between the Republic of Serbia and Bureau International des Expositions on the privileges and advantages necessary to facilitate the participation in EXPO 2027 Belgrade. It defines the key measures that the Republic of Serbia shall take to facilitate participation in the Exhibition.

• Theme Guide: A document designed to provide EXPO 2027 Belgrade participants with guidance on the development of every aspect of the theme they intend to present as a part of their participation in the upcoming event.

• Theme Statement: A description of how each participant will interpret and express the Theme of EXPO 2027, outlining the key elements of their pavilion and exhibition, as well as the core concept of their project to ensure alignment with the Main Theme of EXPO 2027 Belgrade and serve as a reference throughout the implementation of their participation.

• VENUE: A designated space within the EXPO Site (e.g. exhibition halls, conference rooms, cultural stages).

7EXPO 2027 PARTICIPATION GUIDE

THEME:

SUB-THEMES:

VENUE:

DATES:

PROJECTED NUMBER

OF VISITORS:

PLAY FOR HUMANITY:

SPORT AND MUSIC FOR ALL

• POWER OF PLAY

• PLAY FOR PROGRESS

• PLAY TOGETHER

BELGRADE, SERBIA

15 MAY – 15 AUGUST 2027

More than 4 million visitors

Overview EXPO 2027

BELGRADE

8EXPO 2027 PARTICIPATION GUIDE

Dear Participants and Future Partners, Welcome to EXPO 2027 Belgrade – a global celebration of human creativity, inspiration, connection, and the boundless Power of Play.

It is my honour to present this Participation Guide, the starting point on a remarkable journey toward one of the most inspiring gatherings of our time. Within these pages, you will find useful tools and insights to begin shaping your contribution to an event that will unite the world through the universal languages of sport and music. This guide is more than a manual – it is a call to creativity, a shared map toward a vision we are building together in Serbia in 2027.

As we move forward, this guide will evolve, reflecting the dynamic progress of our collective efforts. A fully expanded version will be unveiled during the IPM in Belgrade, 10-11 June 2025, marking a pivotal moment as we accelerate toward the opening day. From then on, we will walk together toward 2027, keeping you informed and supported at every step.

At the heart of EXPO 2027 Belgrade is our Theme “Play for Humanity: Sport and Music for All”, rooted in Serbian history and identity. In the time when the world seeks new ways to connect, this Theme speaks to the essence of what brings us together – play, movement, rhythm, and creativity. By participating, you will bring this Theme to life – ignite inspiration, bridge cultures, and offer experiences that will resonate far beyond the first International Exhibition in the Western Balkans.

Together with the entire EXPO 2027 team, I invite you to embark on this journey with courage, imagination, and a sense of play in your hearts. Thank you for being part of this dream. We are honoured to build it with you, in Belgrade, an ancient European city.

Let’s make history – together.

Sincerely Yours, DUŠAN BOROVČANIN

CEO, EXPO 2027 Belgrade

WELCOME LETTER

FROM THE CEO

9EXPO 2027 PARTICIPATION GUIDE

OUR VISION

FOR EXPO 2027

BELGRADE

INTERNATIONAL

PARTICIPATION

As we prepare for EXPO 2027 Belgrade, a global celebration under the Play for Humanity:

Sport and Music for All Theme, we recognise the following:

Play is a human superpower. It helps us laugh; it helps us find allies. It helps us survive. Since the dawn of time, play has been our innate ability, a quiet contributor to our development and evolutions, helping us comprehend and rationalise the world around us. Limitless and inherent to all cultures, it enriches our lives on individual, collective, and global levels. Play has helped us get through the biggest challenges of survival, and now we vow to return to play and explore its potent influence and the possibilities it opens.

Keeping in mind our goal to use play as a tool for international collaboration, social cohesion, and human progress, the EXPO 2027 Belgrade team makes a commitment to the participants - to create an EXPO that is a welcoming and vibrant hub for international participation, where the world comes together at the largest global playground.

We envision an EXPO that:

• Optimises participation in a way that helps every participant present its best practices by tailoring assistance, dedicating time and effort to facilitate every Participant’s journey, and ensuring they showcase their innovations, culture, and programmes effectively and impactfully.

• Provides equal opportunities for all countries, regardless of their size or resources, to customise their exhibition spaces and join a variety of programming platforms, enabling each participant to be visible both inside its pavilion and through programmes on the EXPO 2027 Belgrade Site.

• Promotes engagement with visitors from the entire region and the world through curated cultural programmes, themed national days, and interactive exhibits, ensuring the creation of a platform that helps build lasting diplomatic and cultural relationships.

• Helps build meaningful connections by encouraging interactions, not just between participants and visitors, but also between participants themselves, through shared spaces, collaborative events, and networking opportunities that create a sense of community and mutual respect among all participants.

We aim to:

• Provide seamless support through trained, multilingual staff and responsive services ready to assist with any needs effectively and respectfully.

• Offer support to navigate the complexities of participation through a dedicated One-Stop Shop as a central hub for all necessary government and private sector services:

from logistical support to regulatory guidance.

• Create a warm and welcoming environment by ensuring international participants feel at home and a part of our vibrant community.

• Together, we will create an EXPO that celebrates our shared humanity through the universal languages of play, sports, and music. We look forward to your participation and building an unforgettable experience that leaves a lasting legacy of friendship, innovation, and cultural exchange.

Welcome to Belgrade. Welcome to EXPO 2027.

Let’s Play for Humanity!

10EXPO 2027 PARTICIPATION GUIDE

KEY DATES FOR

PARTICIPANTS

2024 Participation Invitation:

Participation Commitment:

27 November 2024 from 1 December 2024

2025 Launch of Special Regulations and Guidelines:

IP Portal Launch:

Introduction of One-Stop Shop:

First International Planning Meeting, Belgrade:

SEE Agreement Signing:

Participation Contract Signing:

National Day:

throughout 2025

15 March 2025 from 1 May 2025

10-11 June 2025

June 2025 from September 2025 from September 2025

2026 Second International Participants Meeting Belgrade:

Launch of Programme and Participation Opportunities:

Third International Participants

Meeting Belgrade:

Submission of Documentation for Construction Permits:

Participants Providing Plot Possession and

Mobilisation Plans:

Exhibition Space Access:

January 2026

January 2026

June 2026 end due date 30 August 2026

10 November 2026 available as of 1 December 2026

2027 Fourth International Participants Meeting Belgrade:

Submission of Exhibition Catalogue Details:

Pavilion Construction (Interior Complete):

Installation of Exhibits:

Testing and Commissioning:

EXPO 2027 Belgrade Opening:

EXPO 2027 Belgrade Closing:

Decommissioning and Removal:

Wrap-Up of Tax and Other IP Obligations:

January 2027 end due date 15 January 2027 end due date 31 March 2027 end due date 30 April 2027 end due date 05 May 2027

15 May 2027

15 August 2027 vacate and restore the exhibition space by 15 November 2027 deadline is 31 December 2027 as per the SEE Agreement

Activities Timeline

GENERAL

INFORMATION

12EXPO 2027 PARTICIPATION GUIDE

EXPO 2027 Belgrade is officially named International Recognised Exhibition EXPO 2027 Belgrade, Serbia. The Bureau International des Expositions officially recognised EXPO 2027 Belgrade in November 2024, after its deliberation and session, as per the 1928 Paris Convention governing international exhibitions. EXPO 2027 Belgrade is a Specialised Expo.

EXPO 2027 Belgrade will run for three months (93 days), opening on 15 May 2027, and closing on 15 August 2027.

EXPO 2027 Belgrade will take place in Belgrade, the capital city of the Republic of Serbia. The EXPO Site is situated approximately 13.5 kilometres from the city centre and just 5 kilometres from Nikola Tesla International Airport. The Site is strategically located near essential transport infrastructure to accommodate international visitors from across the country and the entire region. The EXPO Site covers 25 hectares. The total area covers 113 hectares, consisting of the main exhibition site (for pavilions and events), as well as the EXPO Village, EXPO Services, and EXPO Parking.

The Play for Humanity – Sport and Music for All Theme is based on the belief that play is a fundamental aspect of human experience that transcends cultures, generations, and geographic boundaries. It showcases play as a universal form of expression that unites people and drives societal advancement. Rather than viewing play merely as entertainment, the Theme highlights its essential role in personal growth and collective development. Play sparks creativity, nurtures innovation, and builds adaptability needed to navigate today’s complex world. Through play, people connect with others, develop new abilities, and gain the confidence to face challenges.

The Theme encourages us to embrace play as a vital force across all areas of life - cultural, technological, ecological, and social, and to recognise its transformative power. Play for Humanity Theme seeks to explore how play can support the creation of stronger communities, a healthier global population, and a safer, more sustainable environment. In an age shaped by technological acceleration and increasing life pressures, play offers a meaningful counterbalance. It creates space for imagination, interaction, and well-being helping us protect both our mental and physical health. By embracing the full potential of play as a uniquely human strength, we open the door to building a more resilient, inclusive, and vibrant future. The Theme invites every visitor to rediscover the value of play and its capacity to inspire progress and connection on a global scale.

Please refer to the Theme Guide for a more comprehensive understanding of the Theme.

Recognition

Dates

Site

Theme Overview

13EXPO 2027 PARTICIPATION GUIDE

Through its programme, goals and architecture, EXPO 2027 Belgrade aims to:

• highlight play’s role in science, technology, art, and culture as a source of creativity and innovation

• encourage an interdisciplinary view of play across cultural, institutional, ecological, and political areas

• build a sustainable educational network, using play as a tool for human growth

• raise awareness of play’s impact on mental health and well-being to reduce alienation and isolation

• drive intercultural cooperation, promoting solidarity, equality, and inclusion through play

• encourage innovation and skill-building through play, preparing people for active roles in today’s economy

• position play as a tool for developing resilience against modern challenges

• inspire us to revisit classic playgrounds and imagine new spaces for play: arenas, tables, stages, courts, and more

EXPO 2027 Belgrade tackles the issues of the decline of play on individual, societal and global levels, and across all generations, inviting the world to provide playful ideas and solutions to the challenges of today and their underlying causes.

CHALLENGES: HOW CAN PLAY HELP?

The Decline in Collective Mental Health: The Pandemic Aftermath

Play can be instrumental in mitigating the negative impacts on mental health. Socialising through play helps release fear and trauma caused by prolonged isolation. By encouraging active engagement and social interaction, play promotes recovery and builds resilience within communities.

The Decline in Physical Health

Play offers a powerful antidote to the sedentary lifestyle crisis. It supports overall health and resilience while enhancing motor skills, physical strength, and endurance.

Work and Leisure: An Imbalance Leading to Burnout

Introducing playfulness into the workplace can foster creativity, reduce stress, and promote relaxation — all of which benefit individual health and well-being, contributing to more fulfilling lives.

Disparities in Educational Access and Quality: Educational Inequality

By integrating playful elements into the curriculum, educators can create more engaging and inclusive learning environments. Play helps dismantle rigid structures in traditional education, enabling a more student-centred approach.

The Decline of Social Cohesion on both Global and Local Levels

Play fosters social cohesion by preserving cultural heritage, promoting intercultural understanding, and strengthening community bonds. Shared playful experiences build trust, empathy, and a sense of belonging, helping to counteract social fragmentation and create inclusive environments.

Technological Saturation: Apathy and the Automation of Everyday Life

Play offers relief from constant expectations, productivity pressures, and achievement-focused routines. It rekindles motivation and helps us reconnect with our genuine needs.

Goals, Challenges and Objectives

14EXPO 2027 PARTICIPATION GUIDE

The EXPO 2027 Belgrade brand embodies the vision, ideals, and values of the event, reflected in its logo, symbol, and brand assets. Inspired by Belgrade’s unique identity, the logo’s design captures the city’s deep emotional and physical connection to the confluence of the Sava and Danube rivers through a dynamic interplay of colours and fluid wave patterns. To maintain its strength and enhance recognition, consistent and cohesive application across visual and physical executions ensures that the brand remains a powerful promotional asset, celebrating creativity, connection, and the transformative Power of Play.

Regulations governing the use of the logo by official participants are presented in detail in the document Logo and Brand Guidelines.

EXPO 2027 Belgrade is expected to attract a significant number of both domestic and international visitors over the course of its 93-day run. The total number of visitors is projected to exceed 4 million, while the average number of visitors per day is estimated at 44,652.

However, peak days, typically occurring during major events or on special holidays, are expected to see a sharp increase in attendance. On such days, the number of visitors could surge by up to 150%, reaching approximately 66,978. In extreme cases, daily attendance may climb as high as 89,304.

During peak periods, it is anticipated that 64% of daily visitors will be on-site at any given time.

To manage these fluctuations, infrastructure and services will be scaled to accommodate both the average flow of attendees and the heightened demand on peak days. The layout of the EXPO 2027 Belgrade site and the scheduling of activities have been carefully designed to handle large crowds without exceeding the capacity of the facilities or services.

Kindly note that detailed information regarding visitor groups is not available at this time;

however, it will be provided in due course.

Logo

Visitors

THE

ORGANISERS

16EXPO 2027 PARTICIPATION GUIDE

“EXPO 2027” d.o.o. Belgrade is the legal entity responsible for organising the 2027 Recognised Exhibition. The company was established by the Government of the Republic of Serbia for the purpose of planning, executing, and dismantling EXPO 2027 Belgrade.

EXPO 2027 Belgrade operates under the leadership of its CEO, Mr Dušan Borovčanin. The company is in charge of all aspects of planning and operations related to EXPO 2027 Belgrade, including logistics, marketing, finance, and services for international participants, as well as the establishment and management of the “One-Stop-Shop”, aimed at streamlining a range of services for participants.

Given the Organiser’s extensive scope of responsibilities and the complexity of its mandate, the organisational structure comprises key functions and departments essential to the successful planning and implementation of the Exhibition. A visual representation of the Organiser’s fundamental organisational structure at the current stage of the project is provided below.

The organisation of EXPO 2027 Belgrade is structured under the authority of the Government of the Republic of Serbia, which oversees the preparation and implementation of the event through various key entities. The Government guarantees the fulfilment of the Organiser’s obligations related to the planning and realisation of the Exhibition.

COORDINATION TEAM

The Government leads the overall coordination and supervision of EXPO 2027 through the Government’s Coordination Team. This team monitors the progress of EXPO 2027 Belgrade, facilitates cooperation among ministries, state institutions, and other public bodies, and provides institutional support. The Government is also responsible for capital investment decisions and ensuring regulatory compliance.

The Coordination Team consists of a President, a Vice President, members, deputy members, and a Secretary.

Members of the Coordination Team are primarily ministers and directors of public institutions, with the Minister of Finance serving as the President.

EXPO 2027

Organiser

Government of the Republic of Serbia

SECTORS

Non-Official Participants of the

International Exhibition

Official Participants of the International

Exhibition

International Participants One-Stop Shop

Public Sector Cooperation

Pre-Expo Activities Management

Brand Management Partnership Infrastructure and Network Master Plan Finance Planning and Controlling Legal

Procurement

HR and Comms

Office Management

Treasury and Cash Management

Accounting

Venue Management

Workforce

Safety and Security

Support Services

Software Development

IT Security

Technical Support

Concession / F&B / Retail

Bussines Engagement

Ticketing and Sales

Licensing and Merch

Media Management

Digital Content Management

PR & NR

BTL

Programme Management

Ceremonies Management

Best Practice and Corporate Programme

Management

Private Sector Cooperation

OSS Services on EXPO Site

Internal Coordination

Programme and Content Marketing Commercial IT Operations Finance General Affairs Integration and Governance

Visitor Experience

City Integration

Organisational Risk and Compliance

Integrated Project Management

Quality and Assurance

DG Office / Team

D

EP

AR

TM

EN

TS

17EXPO 2027 PARTICIPATION GUIDE

• Institutions involved in the work of the Coordination Team include:

• Ministry of Finance

• Cabinet of the Prime Minister

• Ministry of Construction, Transport and Infrastructure

• Ministry of Foreign Affairs

• Ministry of Internal and Foreign Trade

• Ministry of Tourism and Youth

• Ministry of Culture

• Ministry of Science, Technological Development and Innovation

• Ministry of Internal Affairs

• Ministry of Sports

• Ministry of Information and Telecommunications

• Government Secretariat

• State Attorney’s Office

• Republic Geodetic Authority

• Chamber of Commerce and Industry of Serbia

• Construction Directorate of Serbia

• Office of the Chief Urbanist of the City of Belgrade

• �Directorate of Planning and Locations Sector of the Belgrade Land Development Public Agency

• Belgrade Fair

• EXPO 2027 d.o.o. Belgrade

For the operational implementation of activities, Consultative and Operational Teams may be established. The institutions involved in these teams are designated by the Coordination Team, which also adopts a decision on the formation of each team and submits it to the relevant institutions, along with a request for the appointment of members and deputy members.

To date, three Consultative Teams have been formed:

1. Consultative Team for Transport Issues related to the Realisation of the International Specialised Exhibition EXPO 2027 Belgrade

2. Consultative Team for Security Issues related to the Realisation of the International Specialised Exhibition EXPO 2027 Belgrade

3. Consultative Team for Providing Support in Attracting Corporate Participants

The Government shall remain responsible for capital investment decisions and for ensuring compliance with all applicable regulations.

COMMISSIONER OF THE EXHIBITION

Appointed by the Government, the Commissioner represents the Republic of Serbia and liaises with the BIE and the international participants. The Commissioner ensures that EXPO 2027 Belgrade adheres to the BIE regulations, oversees the schedule, and has authority to intervene in exhibition activities, if necessary.

– HOST CITY

19EXPO 2027 PARTICIPATION GUIDE

Nestled in the heart of the Southeast Europe, the Republic of Serbia is a unitary parliamentary constitutional republic of around 6.6 million people. With the total landmass of around 88,499 km2, Serbia packs within its borders a mesmerising landscape of plains and mountains, forests and rivers, as well as heritage sites that span from the Roman Empire through the Ottomans and the socialist era to modern-day Serbia.

Serbia’s capital is Belgrade – home to more than 2 million people. Located at the confluence of two major, navigable rivers, the Sava and the Danube, Belgrade offers spectacular views, eclectic architecture, riverboats converted into nightclubs, bars and restaurants, islands and beaches and scenic nature. The city is renowned for its friendliness, a magnet for youthful travellers and festival visitors, offering great food, rich culture, fascinating history, and excellent sports and music. Serbia’s second largest city of Novi Sad, a tech-sector hub, was the 2022 European Capital of Culture and, in 2019, it held the title of the European Youth Capital.

Serbia’s visa-free regime is available to citizens of various countries, such as the EU, the USA, China, and others, which means that 3.7 billion people globally do not need a visa to enter the country. Belgrade and Serbia are regularly placed among top destinations for digital nomads.

About Belgrade and Serbia

20EXPO 2027 PARTICIPATION GUIDE

Located in the heart of South-East Europe, Serbia is strategically positioned along major international transportation routes, including E-65, E-70, E-75, E-80, and E-763 - linking it to key cities across Europe. Belgrade is particularly well-connected via the E-70 and E-75 routes that provide direct access to Western, Northern, Southern, and Eastern Europe. Serbia’s road network spans 40,194 km, with 977 km of highways, ensuring smooth connectivity throughout the country.

The EXPO 2027 Belgrade site further benefits from its prime location on the traffic ring road that is a part of the international E-75 route, with convenient links to the E-70 and E-763 highways. This provides easy access to the site from multiple directions, including neighbouring countries such as Hungary, Croatia, Bosnia and Herzegovina, Slovenia, Montenegro, Albania, North Macedonia, Greece, Turkey, Bulgaria, and Romania. The improved highway networks make it possible to reach several major European cities by road within a few hours.

EXPO 2027 Belgrade is further supported by key transportation infrastructure, including Nikola Tesla Airport, which has undergone significant upgrades to expand terminal capacity, increase aircraft parking, and enhance runway facilities. Over 850 flights arrive at Belgrade’s Nikola Tesla International Airport every week, from 100 destinations, servicing over 3.5 million passengers per year. The country is additionally connected, by more than 1,000 flights per week, to over 120 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia, and the Americas. Additionally, Konstantin the Great Airport in Niš, located 250 km from Belgrade, offers international flights and is accessible via the E-75 highway.

Location

BUDAPEST:

HOURS

VIENNA:

HOURS

9.15

MUNICH:

HOURS

4.5

SOFIA:

HOURS

BUCHAREST:

HOURS

SKOPJE:

HOURS

MILAN:

HOURS

ATHENS :

HOURS

7.5

VENICE:

HOURS

21EXPO 2027 PARTICIPATION GUIDE

Serbia has a moderate continental climate. July is the warmest month, and January is the coldest one. June is the month with most rainfall, with an average of 13% of the total annual rainfall.

February and October are driest months. Snow typically may fall from November to March, with the highest snowfall recorded in January. Belgrade offers 2112 hours of sunshine per year.

Belgrade sits at similar latitude as Bordeaux and Marseilles in the south of France, Monte Carlo in Monaco, Bilbao in Spain, Turin, Milan, and Venice in Italy, Split and Zagreb in Croatia.

• At 44°49’ degrees north, Belgrade is actually further north than Madrid, Athens, Nicosia, Rome, Lisbon, Sofia, and Bucharest – as well as San Marino and Vatican City.

• At 20°28’ degrees east, Belgrade is further west than Warsaw, Riga, Sofia, Tallinn, Vilnius, Bucharest, Athens, Nicosia, and Helsinki.

Belgrade’s existing hospitality infrastructure offers a broad range of accommodation options, from high-end hotels to affordable peer-to-peer units, making it ideal for the influx of visitors during EXPO 2027 Belgrade.

Currently, Belgrade has 109 hotels providing 13,783 beds:

• 31 x 3-star hotels with 3,184 beds

• 73 x 4-star hotels with 9,266 beds

• 5 x 5-star hotels with 1,333 beds

Additionally, there are 3,184 peer-to-peer units offering 18,141 beds, providing flexible, home-like lodging options.

For visitors looking to explore the surrounding regions, nearby cities like Novi Sad, Irig, and Fruska Gora will also provide accommodation. Novi Sad boasts 23 hotels and 1,116 peer-to-peer units, bringing its total capacity to 10,792 beds, while Irig and Fruska Gora offer 12 hotels and 883 peer-to-peer units, with a combined capacity of 5,699 beds.

Other cities, such as Kragujevac and Arandjelovac, will further supplement the available regional accommodation with additional 18,399 beds. This wide distribution ensures that visitors can enjoy convenient access to EXPO 2027 Belgrade, while exploring Serbia’s cultural and historical offerings.

In the anticipation of an increased demand during EXPO 2027 Belgrade, Belgrade’s hotel sector is planning to expand by 30-40%, adding 2,500-3,000 additional rooms across the city. New hotels, expansions of current facilities, and mixed-use developments are expected to significantly enhance city’s accommodation offer. This will ensure that both participants and visitors have ample options for their stay during EXPO 2027 Belgrade.

Please see the “EXPO Village” Chapter for information about official participants’ accommodation.

Weather

Accommodation

22EXPO 2027 PARTICIPATION GUIDE

With its richly diverse culture and gastronomy, exceptional physical and architectural landscapes, and warm and welcoming people, Serbia offers exhilarating new experiences which are guaranteed to make for an unforgettable Expo.

Serbian national cuisine includes excellent Serbian wines, cheeses, cured meats, Futog cabbage, and many other delicacies with a protected designation of origin. Savoury Serbian dishes are best washed down with local wine, local fruit brandy known as “rakija”, fruit juices, teas made of local herbs or protected-origin mineral water.

Serbia has a rich and passionate sports culture, with a strong legacy across various disciplines.

The country is internationally recognised for its excellence in tennis, basketball, water polo, and football, with world-renowned athletes such as Novak Djokovic, one of the greatest tennis players in history, as well as national basketball and water polo teams that consistently achieve top results in global competitions.

Each summer, Serbia hosts several major sporting events that attract athletes and fans from around the world. The Belgrade Marathon, held annually in April or May, is one of the largest running events in the region, drawing participants from more than 60 countries. In June, the Serbia Open, part of the Association of Tennis Professionals (ATP) tour, takes place in Belgrade and features top-ranked players. Additionally, the city hosts the “Basketball Without Borders” camp, which fosters international talent and promotes youth development in sports. Serbia’s love for sports creates a dynamic and energetic atmosphere—perfect for any visitor seeking to experience the country’s passion for competition and athletic achievement.

Everything in Serbia revolves around music, and musical performances, ranging from intimate acts to grand spectacles, spill out onto pavements and into public squares at all hours of the day and night. In the spring and summer, the live music scene moves to the many rafts and boats moored along the city rivers, while in autumn and winter, it returns to the heart of the city, into the many cosy cafés and taverns that line its streets.

The largest music festivals take place at iconic locations such as Kalemegdan Fortress and Ušće in Belgrade, the Petrovaradin Fortress in Novi Sad, and Knežev Arsenal in Kragujevac. In addition, there are numerous indoor live performance venues across the country - ranging from classical music halls like Kolarac Concert Hall, to venues dedicated to popular and alternative music, such as the Belgrade Youth Centre, local theatres, and a wide array of small clubs that showcase Serbia’s vibrant alternative music scene.

Serbia’s museums and galleries display artefacts of immeasurable artistic and cultural value, as well as works of contemporary Serbian artists. At the historical crossroads of South-East Europe, Serbia is scattered with archaeological sites that showcase the remains of the different great civilisations that once ruled this region, starting from the Neolithic culture of Lepenski Vir (dating back more than 9,000 years), to the impressive Vinca culture, to the ancient Rome and Byzantium, to medieval Serbian, Turkish and Austro-Hungarian empires.

Experience Serbia

Food and Drink

Sport

Music

Museums, Galleries and Historical Sites

THEME

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The main theme of EXPO 2027 Belgrade is Play for Humanity: Sport and Music for All. It positions PLAY as a powerful human capacity – a catalyst for individual, societal, and global transformation. In a world facing overlapping crises - from mental health challenges and physical inactivity to social fragmentation and environmental instability - the Theme invites participants to explore how play, through sports and music, can promote resilience, well-being, and connection. Far beyond entertainment, play is celebrated as a vital force for learning, healing, and building inclusive, sustainable communities.

Framed as a response to contemporary global issues, the Theme encourages participants to showcase projects and practices that harness movement, rhythm, and collective creativity. Whether through participatory installations, performances, or immersive formats, international contributions should highlight how play can empower individuals, bridge cultural divides, and contribute to building more inclusive, resilient, and hopeful societies.

POWER OF PLAY

This Sub-Theme explores how play contributes to physical and mental well-being in an increasingly fast-paced and high-pressure world. Participants are invited to present projects that demonstrate how play fosters balance, reduces stress, supports emotional resilience, and rebuilds the mind and body connection - through physical activity, rhythm, and informal learning.

PLAY FOR PROGRESS

Focusing on imagination and innovation, this Sub-Theme positions play as a foundation for creative breakthroughs in science, the arts, and technology. Contributions may explore experimentation, iteration, and risk-taking as vital tools for discovery, illustrating how play fuels progress across all sectors of life.

PLAY TOGETHER

The Play Together Sub-Theme highlights play as a unifying force that nurtures community, encourages inclusion, and strengthens social cohesion. From shared musical experiences to collaborative games, participants are invited to explore how play can dismantle barriers, nurture cross-cultural understanding, and build stronger, more compassionate communities.

EXPO 2027 Belgrade promotes play as a human superpower, the source of resilience, and the foundation for capacity building. The central theme, Play for Humanity, highlights how crucial it is to continuously reinterpret and re-imagine the world around us through the lens of play and playful endeavours. It is divided into three Sub-themes that view play as an essential part of human progress and development, as well as the different forms it takes.

As the world looks for meaning and tries to find a way towards a sustainable future for all, EXPO 2027 Belgrade will raise questions about the future development and perseverance of humankind and present avenues of change that aim to increase people’s resilience, as well as their mental and physical health.

Main Theme

Sub-Themes

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In Power of Play, we adopt a broad perspective on what play is, outlining its general characteristics and how it manifests across different living systems.

Our goal with Play for Progress is to establish a framework for discovering how applied play and playfulness can spark remarkable creative break-throughs in individuals.

In Play Together, we highlight the significance of play in nurturing the collective spirit, fostering cooperation, and facilitating the search for solutions to global challenges.

EXPO SITE

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The EXPO 2027 Belgrade Site is carefully designed to cater to a wide variety of functions, including exhibitions, performances, ceremonies, and events. With a focus on visitor experience, accessibility, and operational efficiency, the Site layout is planned to accommodate the needs of participants and the expected large number of daily visitors. The design incorporates exhibition spaces, stages, sports venues, commercial and leisure facilities, playgrounds, and rest areas - all strategically placed to optimise the flow of visitors and ensure seamless navigation throughout the site.

The EXPO Complex is divided into several key areas, the most important of which is the EXPO Site. The EXPO Site includes the Best Practice and Corporate Area, the International Participants Area, and the Thematic Area. The Service Area supports the functioning of the EXPO Site, along with a central promenade running throughout the EXPO Site, guiding visitors from one area to the next. In addition to the EXPO Site and the Service Area, the EXPO Complex also includes the EXPO Village, which provides accommodation and facilities for the participants, as well as the EXPO Parking, intended for the visitors.

By offering a carefully designed, accessible, and dynamic environment, EXPO 2027 Belgrade ensures that every participant can make a lasting impression on the global stage. Whether through individual exhibits or shared spaces, participants are given the tools and support needed to create a meaningful and engaging presence.

Layout

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THEMATIC AREA

Three Thematic Pavilions:

POWER OF PLAY

By weaving together scientific insight, personal narratives, and playful engagement, the pavilion unravels the mysteries of play and rekindles the love for it in an exhibition space of 3,003 m². Fun-infused interactive exhibits, play-inspired design elements, and a touch of humour transform the space into a living, breathing testament to the Power of Play.

PLAY FOR PROGRESS

The Play for Progress pavilion, located adjacent to the Power of Play, covers the exhibition space of 6,004 m², and stands as a tribute to the transformative potential of play in advancing human development. Designed as an interactive space where innovation and imagination converge, the exhibition explores how playful approaches can unlock new pathways for progress.

PLAY TOGETHER

Strategically positioned to evoke a community-oriented space, the Play Together pavilion focuses on collective play experiences, promoting unity through play, sports, and music. It covers an area of 2,932 m² and is designed to encourage participatory activities across the EXPO grounds, utilising open and decentralised spaces. The pavilion’s design features spectator seating facing a hybrid courtyard for sports and music activities. Play Together, as a thematic pavilion, features:

• Auditorium

The central feature of the EXPO 2027 Site, the Auditorium is a versatile space with a capacity for 3,000 seated spectators and an extended capacity of 10,000 when the adjacent plateau is included. Its sail-like roof design provides shade and shelter, making it a prime venue for performing arts and music events. The Auditorium is designed for large-scale events without disrupting the regular activities of EXPO 2027 Belgrade.

• Play Together Stage

The Play Together Stage is available for a wide variety of programmes, aimed at smaller audiences. The stage is intended for an audience of 500-700 people.

• Forum

The Forum comprises four conference rooms, all of which are modular and can be divided or combined according to the needs of each event. These rooms will serve as key venues for the majority of business and educational programmes, and are adaptable to various event formats and audience sizes.

Main Areas

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SPORT FOR ALL

Sport for All is a three-storey venue at the heart of EXPO 2027’s sports programme, located adjacent to a hybrid courtyard designed for various athletic activities. It features two padel courts, a badminton court, and a mini-basket court, all intended for recreational use by visitors, international participants, and programme contributors. The outdoor hybrid court is a flexible space, easily adapted for showcasing traditional games from participating countries, as well as friendly tournaments in both mainstream and lesser-known sports.

This three-story venue, adjacent to the hybrid courtyard, is the heart of EXPO 2027’s sports programme. Visitors can engage in daily friendly matches featuring forgotten sports and traditional games from around the world. The venue also includes galleries and exhibits on the history and importance of physical play.

NATIONAL PAVILION

Situated at the eastern side of the central Promenade, the Serbian National Pavilion covers an area of 3,000 m² and represents Serbia’s commitment to the ideals of play and humanity. This multi-story building, with the total floor area of 19,000 m², includes exhibition spaces, multifunctional areas, VIP lounges, and visitor services. As a permanent legacy of EXPO 2027 Belgrade, the pavilion will remain a symbol of the nation’s engagement with the Play for Humanity theme.

INTERNATIONAL ORGANISATION PAVILIONS

International organisation pavilions will showcase contributions to promoting play as a tool for education, well-being, collaboration and peace. The total pavilion space allotted to these organisations is 1,536 m².

COMMERCIAL SPACES

In line with our commitment to enhancing the overall visitor experience, the EXPO 2027 Belgrade Site features carefully designed commercial spaces. These spaces, comprising a blend of shops and restaurants, have been planned as concessions to ensure easy accessibility and convenience for visitors.

INTERNATIONAL PARTICIPANTS PAVILIONS

Part of the International Participants Pavilions will be placed in the Thematic Area, i.e. four collective pavilions. Their position in the Area is intended to give collective pavilions good visibility and provide the Area with the International Participants’ content.

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PARTICIPANTS PAVILIONS

The International Pavilions are the central feature of EXPO 2027 Belgrade, offering participating countries a unique platform to engage global audiences through cultural, artistic, and technological displays. Located within seven designated venues in the International Participant Area (IP Area) and two multifunctional buildings in the Thematic Area, these pavilions provide an expansive, welcoming, and dynamic environment for every participant. With the total area of 49,248m², the International Participant Pavilions are the largest facilities at EXPO 2027 Belgrade.

POP-UP STAGES

Located throughout the International Pavilion Area, Pop-up Stages offer more than just physical spaces; they serve as vibrant platforms for creativity, expression, and cultural exchange. These stages offer international participants a unique opportunity to engage with diverse audiences by showcasing their country’s traditions, contemporary arts, and cultural innovations. Through performances and artistic displays, participants can present their distinctive cultural narratives, contributing to the dynamic global mosaic at EXPO 2027 Belgrade.

MEETING ROOMS

While primarily located in the IP Area, Meeting Rooms are available throughout the EXPO Site, providing dedicated spaces for B2B, B2G, and G2G interactions. However, meetings are not limited to these rooms; they can occur anywhere across the EXPO Site, allowing for flexibility and convenience.

THE STAGE IN THE BEST PRACTISE AND CORPORATE AREA

Located in the Best Practice and Corporate Area, this stage can accommodate up to 10,000 standing spectators. It is designed for outdoor performances and serves as an extension of the thematic entertainment programme.

NATIONAL DAY STAGE

A stage dedicated for National Days at EXPO 2027 Belgrade specifically designed and situated to create an impact on National Days. With a spacious layout spanning approximately 20 by 12 metres, the stage provides ample room for diverse activities. The venue is structured to welcome between 300 and 500 seated attendees, arranged in a manner that maintains clear sightlines from multiple angles, enhancing visibility and immersion for all visitors.

HYBRID SPORT COURTS

Located in the Best Practice and Corporate Area and the Thematic Area, these spaces provide opportunities for visitors to engage in physical activities and friendly games, contributing to the overall EXPO 2027 Belgrade sports programmes.

BEST PRACTICE PAVILIONS

Located in the Best Practice and Corporate Area, the Best Practice Pavilions showcase innovative approaches to play by both established and emerging creators, scientists, and artists. Spanning 3,888 m², these modular pavilions highlight ground-breaking work that will shape the future of the world, through playful practices.

CORPORATE PAVILIONS

The Corporate Pavilions, covering the total of 7,776 m², feature companies showcasing products and initiatives aligned with the EXPO 2027 Belgrade’s Play for Humanity Theme. Participants include companies from various sectors such as, but not limited to, toy manufacturing and tech, which promote play through innovative commercial products.

International Participants Area

Best Practice and Corporate Area

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The Public Realm at EXPO 2027 Belgrade encompasses different types of spaces designed to enhance visitor experience and promote interaction within the Free-Flow Area. These areas serve various purposes, from communication and recreation to logistical support and thematic interventions. The four distinct areas are:

PLAYGROUND EARTH

These are cross-generational playgrounds and public rest areas scattered throughout the site.

Designed as playful structures, they include interactive and engaging spaces for all visitors.

PARKS AND GREEN AREAS

Spread across the EXPO Site, these spaces offer visitors areas for relaxation, and strolling.

They include green art installations and serve as pleasant resting points within the thematic content of EXPO 2027 Belgrade.

QUEUING ZONES

Strategically placed to avoid disrupting pedestrian flow, these areas in front of pavilions are equipped with canopies for visitor comfort and include playful interventions to make waiting more enjoyable.

PEDESTRIAN AREAS

These areas ensure smooth visitor movement throughout the site, allowing for a seamless and enjoyable exploration of the EXPO 2027 Belgrade grounds.

Public Realm

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Multiple transportation options are available to reach EXPO 2027 Belgrade.