This document, including all data, information and materials contained herein, constitutes a trade secret in terms of Article 2 of the Law on the Protection of Trade Secrets (“Official Gazette of the Republic of Serbia”, No. 53/2021), and confidential information owned by EXPO 2027 d.o.o. Belgrade (Stari Grad). The document is intended solely for internal use and/or for the designated recipient, and may be used only for the purpose for which it has been provided. Any unauthorised use, disclosure, reproduction, distribution or transmission of the document, or of any data, information and/or materials contained therein, to any third party without the prior written consent of EXPO 2027 d.o.o. Belgrade (Stari Grad) is strictly prohibited. All personal information that may be contained in this document shall be processed and protected in accordance with the provisions of the Law on Personal Data Protection (“Official Gazette of the Republic of Serbia”, No. 87/2018), the Company’s internal acts, and other relevant regulations.

This document, together with all data, information and materials contained herein, constitutes a trade secret in terms of Article 2 of the Law on the Protection of Trade Secrets (“Official Gazette of the Republic of Serbia”, No. 53/2021), and confidential information owned by EXPO 2027 d.o.o. Belgrade (Stari Grad). The document represents a working version and may contain preliminary or incomplete information. Its contents do not constitute final positions, conclusions or binding information. It is intended solely for internal use and/or for cooperation with the designated recipient and may be used only for the purpose for which it has been provided. Any unauthorised use, disclosure, reproduction, distribution or transmission of this document, or of any data, information and/or materials contained herein, to any third party without the prior written consent of EXPO 2027 d.o.o. Belgrade (Stari Grad) is strictly prohibited. All personal data that may be contained in this document are processed and protected in accordance with the provisions of the Law on Personal Data Protection (“Official Gazette of the Republic of Serbia”, No. 87/2018), the Company’s internal acts, and other relevant regulations.

GUIDELINES

Version 1.0:

October 2025

Belgrade, Serbia on the Commercial Activities of the Official Participants

1 Introduction

2 Commercial Content of the Exhibition and Organiser’s Support

3 Official Participants’ Commercial Activities

4 Regulatory Requirements and Recommendations

5 Goods and Services

6 Marketing and Promotion

7 Working Hours

8 Appendices

3.1 Commercial Activities

3.2 Royalties

Collective Management of Performers’ Rights for the Public Communication of Phonograms and Performances

3.1.1 Design�

3.1.2 Commercial Proposal�

3.1.3 Third-Party Engagement

3.1.4 Personnel Management and Training

3.1.5. Sales Revenue Handling

3.1.6 Reporting

3.2.1 Royalty Amount�

3.2.2 Royalty Payment Terms�

1 Introduction

Commercial activities represent a key element in delivering a unique and memorable experience for the Exhibition visitors. Through a carefully curated offer of food, beverages and retail products within their Pavilions and via online shops, the Official Participants will have the opportunity to contribute to the overall offer and success of the commercial content of the Exhibition.

Commercial activities will play an important part in shaping a rich and authentic experience for all visitors of the Exhibition, offering them a chance to discover the cultures of the participating countries through their food, beverages and products.

The Official Participants will have the possibility to design and implement commercial content within their Pavilions in a way that reflects their national identities - through sustainable concepts, authentic flavours, contemporary design, and local craftsmanship. By involving artists, artisans, and chefs from their own communities, the Participants will further enrich their countries’ presentations.

In line with the Theme and values of the Exhibition, these activities will foster stronger bonds with the visitors, complementing the Exhibition Programme and offering a layered experience that blends education and entertainment. The Organiser recognises the potential of the commercial content to increase visitor engagement and satisfaction and, therefore, encourages the Official Participants to contribute to the unique atmosphere of this three-month global event in Belgrade through well-designed offers.

These Guidelines on the Commercial Activities of the Official Participants are intended for the Official Participants who intend to undertake commercial activities during the Exhibition. Their purpose is to provide a comprehensive framework and practical guidelines on the planning and implementation of commercial activities in accordance with the Exhibition Theme, as well as with the rules and requirements of the Organiser and the relevant authorities. The Guidelines on the Commercial Activities of the Official Participants provide an overview of regulatory requirements and approval processes necessary for the successful and legal performance of commercial operations. The implementation of this document together with other relevant Guidelines – including the Food & Beverage Guidelines, which form a part of the Design and Build Guidelines – will enable the Official Participants to manage their commercial activities comprehensively and efficiently, in compliance with the applicable Laws and Other Regulations.

These Guidelines are aligned with the Participation Contract, the commercial terms set out in the General Regulations, as well as Special Regulation No. 9 concerning the conditions under which the Official Participants may operate restaurants or conduct sales, and other applicable legislation of the Republic of Serbia.

These Guidelines have been prepared based on the relevant regulations in force as of 29 October 2025 and are subject to future amendments.

1.1 Purpose

3 GUIDELINES ON THE COMMERCIAL ACTIVITIES OF THE OFFICIAL PARTICIPANTS

1.2 Definitions

The abbreviations used in the Guidelines shall have the following meaning:

Abbreviations Definitions

Bureau International des Expositions (BIE);

The Internationally Recognised Exhibition Expo 2027 Belgrade, to be held in Belgrade, Republic of Serbia, between 15 May and 15 August 2027;

The Convention relating to International Exhibitions signed in Paris on 22 November 1928, as amended and supplemented;

The Agreement between the Republic of Serbia and the Bureau International des Expositions on the privileges and benefits necessary for the participation in the Exhibition;

The General Regulations of the Exhibition, as approved at the 175th General Assembly of the BIE;

The Special Regulations of the Exhibition referred to in Article 34 of the General Regulations

The Guidelines means the Guidelines for the Exhibition, which are prepared, updated, and shared with the Official Participants by the Organiser. Guidelines are issued in accordance with the General and Special Regulations to assist Official Participants in all aspects of preparation and operation of the Exhibition;

A country or an intergovernmental organisation that has received and accepted the official invitation of the Republic of Serbia to participate in the Exhibition;

The temporary legal entity of the Official Participant which has the status of a domestic legal person in the Republic of Serbia, established solely for the purpose of participating in the Exhibition;

The contract executed between the Organiser and each Section Commissioner, setting out the terms and conditions under which the Official Participants will participate in the Exhibition;

All spaces and buildings used and administered by the Organiser as the venue for the implementation of the Exhibition, and all exhibition facilities for the Participants;

BIE

Exhibition

Convention

Agreement

General Regulations

Special Regulations

Guidelines

Official Participant

Office of Section Commissioner

Participation Contract

EXPO Site

The Convention, the Agreement, the relevant legislation of the Republic of Serbia, the General and Special Regulations, the Guidelines, and any additional instructions or decisions issued by the Organiser in accordance with the General and Special Regulations;

Laws and Regulations

“Expo 2027” d.o.o. Belgrade, having its registered office at 5 Kralja Milana Street, Belgrade–Stari Grad, Republic of Serbia, solely owned by the Republic of Serbia and established to prepare, organise, operate, and manage the Exhibition;

Organiser

4 GUIDELINES ON THE COMMERCIAL ACTIVITIES OF THE OFFICIAL PARTICIPANTS

A temporary exhibition facility that is installed and removed for the purpose of participating in the Exhibition, including both individual pavilions and exhibition spaces within Collective Pavilions;

Commercial Activities means the operation of food services or restaurants, merchandise sales or service provision by the Offices of Section Commissioners pursuant to the Participation Contract;

Royalties arising from the Commercial Activities of the Official Participants and payable to the Organiser in accordance with Special Regulations No. 9 and the Participation Contract.

Pavilion

Commercial Activities

Royalties

1.3 Control and Guide

This document defines two compliance criteria - mandatory and recommended actions – aimed at assisting the Official Participants in the planning, execution, and management of their commercial activities, ensuring their integration within the operational system of the Exhibition and alignment with the applicable Laws and Regulations.

Mandatory and recommended actions within the Guidelines are indicated by the following markers: C-00 – Control and G-00 – Guide. These codes consist of an alphabetical character (C or G) and a two-digit number, designating the sequence number of the mandatory or recommended action:

C-00 – Control refers to mandatory actions or requirements which the Official Participants must undertake or comply with, as described in the Guidelines.

G-00 – Guide indicates recommended actions suggested by the Organiser to the Official Participants.

These mandatory and recommended actions serve as a practical mechanism through which the Organiser assesses whether the Official Participants’ Commercial Activities are compliant with the applicable Laws and Regulations.

5 GUIDELINES ON THE COMMERCIAL ACTIVITIES OF THE OFFICIAL PARTICIPANTS

During the Exhibition, visitors will have access to a carefully curated commercial content distributed across the EXPO Site. The offering will include a variety of facilities and services - from gastronomic zones and souvenir and gift shops to service-related features, such as information desks, accessibility and rental services, lockers, and more.

These facilities are designed to provide more than only basic services - their goal is to enhance the overall visitor experience by combining functionality with an authentic and memorable atmosphere. The Official Participants also have the opportunity to contribute to this diverse commercial offer through their own Pavilions, further enriching, thus, the on-site offer of the Exhibition.

Due to the strategic placement of these facilities across the EXPO Site, visitors will enjoy easy access to essential services in every part of the Exhibition area – this will contribute to smoother circulation, greater satisfaction, and a more comprehensive experience.

Exhibition visitors will be offered a rich and diverse gastronomic experience through a network of carefully selected food and beverage outlets. In cooperation with renowned operators, a variety of concepts will be made available -ranging from exclusive restaurants and local specialities to quick bites and takeaway refreshments.

More than 60 food and beverage outlets will be distributed across the EXPO Site, offering different culinary journeys, types of service and price ranges, in order to meet the needs of all visitor groups. This offer will be complemented by the gastronomic events organised independently by the Official Participants within their Pavilions.

For further information on the legal requirements and standards applicable to the food and beverage outlets, please, consult the Food & Beverage Guidelines, which form a part of the Design and Build Guidelines.

Retail stores selling daily necessities will be dispersed throughout the EXPO Site, strategically located to ensure easy access for visitors in all Exhibition zones. These shops will offer a wide assortment of basic and practical products -from refreshments and personal hygiene items to essential goods for daily visitor needs.

Their purpose is to provide quick and convenient access to daily essentials without the visitors having to leave the EXPO Site. Operators of these outlets will be carefully selected in line with the Exhibition standards, to ensure service efficiency and quality of the product range.

The Organiser’s Official Stores will be dedicated to the sale of souvenirs and branded Exhibition merchandise, providing visitors with tangible memories of their Expo experience.

These shops will stock licensed items - from apparel and accessories to gifts and collectibles. Several brick-and-mortar stores will be installed across the EXPO Site, accompanied by additional pop-ups and kiosks strategically positioned in line with the expected visitor flows.

The Organiser is committed to providing comprehensive support to the Official Participants to help them successfully launch, manage, and improve their Commercial Activities throughout the duration of the Exhibition. The goal is to ensure a consistently high quality of service across the EXPO Site.

The Official Participants will have access to a range of operational tools, systems, and logistical solutions to support the efficient planning and execution of their Commercial Activities. These resources will include infrastructure, technical assistance, as well as guidance and practical advice related to their day-to-day operations.

2 Commercial Content of the Exhibition and Organiser’s Support

2.1 Gastronomy at the Exhibition

2.2 Retail Stores

2.3 Organiser’s Official Stores

2.4 Organiser’s Support

6 GUIDELINES ON THE COMMERCIAL ACTIVITIES OF THE OFFICIAL PARTICIPANTS

When the Official Participants engage in the Commercial Activities, these Commercial Activities will constitute an integral part of their Pavilions and must be fully embedded within the spatial, programme-related and thematic concept of the Exhibition. Their implementation must align with the broader content and standards of the Exhibition, aiming to contribute to the overall visitor experience.

The Official Participants are required to ensure full transparency of their Commercial Activities in close collaboration with the Organiser. This applies to all stages of their implementation - from the initial design and operational planning, through technical and systems integration, to reporting processes.

This approach ensures not only compliance with the applicable Laws and Regulations but also the creation of a sustainable and profitable commercial model that will contribute to the overall quality of the Exhibition.

3 Official Participants’ Commercial Activities

When submitting their Pavilion design, the Official Participants must provide the Organiser with a detailed presentation of the space allocated for the Commercial Activities, ensuring that the layout and designated purpose of each area are fully compliant with the Design and Build Guidelines.

The submitted documentation must clearly define the total surface area of the Pavilion designated for the Commercial Activities, along with a description of the intended functional division of space. This includes a clear separation of the food-and-beverage and retail sections, kitchen and service areas, as well as a storage capacity plan necessary to ensure efficient and uninterrupted operation.

The Organiser emphasises the importance of logical and functional organisation of the commercial spaces to guarantee compliance with the applicable Laws and Regulations, optimal use of the available resources, and a high level of operational efficiency. These principles are particularly relevant for the successful operation of the food and beverage outlets within the EXPO Site.

Detailed instructions on the design, planning and construction, interior fit-out, equipment installation, and final works are provided in the Design and Build Guidelines.

C-01 Participants intending to carry out Commercial Activities at the Exhibition may allocate a maximum of 20% of the total area of the covered Exhibition Space for their Commercial Activities. Detailed instructions are provided in the Design and Build Guidelines.

C-02 Commercial Activities must be carried out exclusively within the pre-approved and specifically designated commercial area. Furthermore, relocation or operation of the Commercial Activities outside of the designated area is not permitted.

3.1 Commercial Activities

3.1.1 Design

7 GUIDELINES ON THE COMMERCIAL ACTIVITIES OF THE OFFICIAL PARTICIPANTS

C-03 All the Official Participants’ Commercial Activities must be pre-approved by the Organiser.

The Official Participants are required to submit a Commercial Proposal to the Organiser, presenting in detail their commercial strategy and explaining how their operations will contribute to the overall offer of services on the EXPO Site, including online sales options. The Commercial Proposal allows the Organiser to gain insight into the Participants’ plans, ensures alignment with the Guidelines, guarantees efficient implementation, and supports the improvement of the overall commercial offer.

The Commercial Proposal must cover all relevant requirements concerning food and/or retail operations, in accordance with the type of the Commercial Activities the Participants intend to carry out within their Pavilion at the Expo.

In cases where an Official Participant plans to provide food and beverage services, it is recommended that they consult the Food & Beverage Guidelines, which form a part of the Design and Build Guidelines.

C-04 The Official Participants intending to carry out Commercial Activities at the Exhibition are required to submit their Commercial Proposal to the Organiser via the IP Portal for approval, and such a proposal must include at least the following information:

• a list of the intended Commercial Activities;

• method of conducting Commercial Activities;

• a list of goods and services intended for sale, including the name and description of each product, visual representation or photograph, composition, packaging details, labelling and country of origin;

• a detailed price list and method of price display for goods and services intended for sale;

• locations, dimension, design, technical specifications and capacity of the commercial facility;

• other operational information relevant to the execution of the proposed Commercial Activities.

Key information regarding the requirements for the packaging and labelling of goods intended for sale will be made available in the next, updated version of these Guidelines.

C-05 The Official Participants shall submit their Commercial Proposal to the Organiser for approval no later than 120 days prior to the planned date of completion of the Pavilion construction.

The Official Participants will authentically represent their countries through their Commercial Activities. Additionally, all Commercial Activities will draw inspiration from the Exhibition’s Theme - “Play for Humanity – Sport and Music for All”, and will reflect the authentic identity of each Official Participant’s country. The Commercial Proposal should also highlight the influence of the national flavours and culinary traditions on the food and beverage offering, as well as feature culturally significant and unique products that represent the respective country or international organisation.

C-06 If an Official Participant wishes to modify any of the elements previously approved as a part of the Commercial Proposal, they must submit a proposed amendment to the Organiser for approval, in coordination with their Country Manager, no later than 120 days prior to the planned date of completion of the Pavilion construction.

3.1.2 Commercial Proposal

8 GUIDELINES ON THE COMMERCIAL ACTIVITIES OF THE OFFICIAL PARTICIPANTS

3.1.3 Third-Party Engagement

3.1.4 Personnel Management and Training

3.1.5 Sales Revenue Handling and Payment Methods

3.1.6 Reporting

C-07 The Section Commissioner shall be responsible for the implementation of the Commercial Activities within their Pavilion.

The Official Participants may engage third parties for the implementation of the Commercial Activities; however, in such cases, the Section Commissioner shall remain directly responsible for the actions of those third parties.

C-08 If an Official Participant intends to engage a third party to implement its Commercial Activities, it must disclose this in the Commercial Proposal and seek prior approval from the Organiser. The Commercial Proposal must include basic information on the third party being engaged, as well as a description of the tasks it will perform.

C-09 The Official Participants are required to designate the responsible personnel for the implementation of their Commercial Activities and to submit their names and contact details to the Organiser in advance, together with a list of all persons involved in carrying out such activities. The Organiser must also be promptly informed of any changes to the submitted staff information.

The Official Participants may designate a break room or staff kitchen for their personnel within the BOH (Back-of- House) area of their Pavilion, where food and beverages may be provided to the Section Staff. These facilities will not be counted towards the 20% of the total area of the covered Exhibition Space allowed for Commercial Activities.

C-10 The Official Participants must ensure that their personnel wear identification badges while on duty and regularly attend training sessions, including introductory and preparatory sessions organised by the Organiser.

If the Organiser determines that a person responsible for or involved in the Commercial Activities is in breach of the applicable Laws and Regulations, or behaves in a manner deemed inappropriate or disruptive to the public order at the EXPO Site, the Organiser may instruct the Official Participant to remove such a person from the EXPO Site or to prohibit their further involvement in the Commercial Activities. The Official Participant shall comply with such instructions.

C-11 In accordance with Special Regulation No. 9, the Official Participants shall use the payment system designated by the Organiser, for the processing of revenue generated from the Commercial Activities.

Detailed information regarding the handling of sales related to the Official Participants’ Commercial Activities will be provided in the updated version of these Guidelines.

C-12 All Official Participants conducting Commercial Activities at the Exhibition are required to open a corporate bank account with Postal Savings Bank, the Exhibition Partner Bank, for the purpose of conducting such activities.

To enable acceptance of payment instruments, the Section Commissioner Offices shall use POS terminals provided by the Partner Bank, which also function as fiscal devices. The Official Participants shall bear all standard processing fees charged by the Payment Institution for cashless transactions. In accordance with the Laws and Regulations, the processing fee for a debit card transaction may not exceed 0.2% of the transaction value, while the processing fee for a credit card transaction may not exceed 0.3% of the transaction value.

Additionally, all Official Participants must comply with the fiscalisation requirements in accordance with the applicable Laws and Regulations. Further information on the fiscalisation requirements is available in the Tax Exemption Guidelines.

Detailed information regarding payment methods will be provided in the updated version of these Guidelines.

The Organiser may request that the Official Participants submit income reports related to their Commercial Activities and may also require access during working hours in order to verify the accuracy of the reported revenue.

C-13 At the Organiser’s request, the Official Participants must submit the required reports on income and sales generated from their Commercial Activities and must cooperate during the necessary audits and inspections.

The Official Participants shall be responsible for the payment of all taxes and levies arising from their Commercial Activities in accordance with the applicable Laws and Regulations.

9 GUIDELINES ON THE COMMERCIAL ACTIVITIES OF THE OFFICIAL PARTICIPANTS

3.2 Royalties

3.2.1 Royalty Amount

3.2.2 Royalty Payment Terms

C-14 In accordance with the Participation Contract and Special Regulation No. 9, the Official Participants shall pay Royalties to the Organiser for conducting Commercial Activities at the Exhibition.

Royalties shall be calculated based on the net revenue (gross revenue excluding taxes), at the following rates:

• 10% of the net revenue from retail activities;

• 8% of the net revenue from food and beverage sales.

The Official Participants shall not be required to pay any Royalties for the operation of non-commercial food and beverage facilities, such as Section Staff canteens.

Detailed information on the Royalty Payment Terms shall be made available in the updated version of these Guidelines.

10 GUIDELINES ON THE COMMERCIAL ACTIVITIES OF THE OFFICIAL PARTICIPANTS

4.1 Registration in the Central Register of Food Business Operators

4.2 Licence Issued by the Organisation of Music Authors of Serbia

4.3 Licence Issued by the Organisation of Phonogram Producers of Serbia and the Organisation for Collective Rights Management of Performers

The Central Register of Food Business Operators is an electronic database maintained by the Ministry of Agriculture, Forestry, and Water Management, wherein, in accordance with the applicable Laws and Regulations, all entities engaged in food-related activities are required to register - those providing services involving the production, sale, serving, import, export, distribution, or storage of food, or otherwise conducting activities involving food. Please note that the term “food” includes any substance or product, whether processed, partially processed, or unprocessed, intended or reasonably expected to be used for human consumption (including drinks, drinking water, chewing gum, and any substance intentionally added during food preparation, processing, or production).

Registration in the Central Register of Food Business Operators must be completed prior to the commencement of any of those activities.

C-15 Accordingly, all Section Commissioner Offices must register with the Central Register of Food Business Operators.

This obligation arises from the fact that all Section Commissioner Offices will be engaged in food-related activities, either through restaurants for the preparation, serving, and/or consumption of food by Section Staff members and/ or through Commercial Activities at the Exhibition. Even if the Section Commissioner Offices will not be engaged in food-related activities through restaurants for the preparation, serving, and/or consumption of food by Section Staff members and/or their Commercial Activities, they still have to register with the Central Register of Food Business Operators if they will be involved in the import, export, or storage of food.

Detailed information on the registration in the Central Register of Food Business Operators is available in the Guidelines for the Registration of the Section Commissioner Offices and the Opening and Closing of Corporate Bank Accounts.

C-16 Each Official Participant intending to publicly communicate any copyrighted musical work (e.g. via radio, computer, television, or by similar means) is required to obtain a licence from the Organisation of Music Authors of Serbia.

The procedure for obtaining the licence is initiated by submitting a form available at the following link to the Organisation of Music Authors of Serbia, located at 12–14 Mišarska Street, Belgrade. Based on the application submitted, the Organisation will calculate the author’s fee payable by the Section Commissioner Office for the public communication of copyrighted musical work.

C-17 Any Official Participant intending to publicly communicate a phonogram or a performance (e.g. via vinyl, CD, USB, or other similar formats) is required to obtain a licence from the Organisation of Phonogram Producers of Serbia and the Organisation for Collective Rights Management of Performers.

The procedure for obtaining the licence is initiated by submitting a form available at the following link to the Organisation for the Protection of Phonogram Producers’ Rights, located at 14 Dečanska Street, Belgrade. Based on the application submitted, the Organisation of Phonogram Producers of Serbia will calculate the fee payable by the Section Commissioner Office for the public communication of the phonogram or performance.

The following chapters outline certain regulatory requirements and recommendations that the Official Participants must comply with - or are advised to observe - to ensure that their Commercial Activities are fully aligned with the applicable Laws and Regulations. Further information is available in the Food and Beverage Guidelines, which form an integral part of the Design and Build Guidelines, as well as in the Logistics and Customs Guidelines.

4 Regulatory Requirements and Recommendations

11 GUIDELINES ON THE COMMERCIAL ACTIVITIES OF THE OFFICIAL PARTICIPANTS

https://www.sokoj.rs/pdf/Obrazac-za-prijavu-javnog-sao%C5%A1tavanja.docx https://view.officeapps.live.com/op/view.aspx?src=https%3A%2F%2Fwww.ofps.org.rs%2Fwp-content%2Fuploads%2F2024%2F12%2FPrijava-korisnika-2025.-god-1.docx&wdOrigin=BROWSELINK

4.4 Consumer Protection

4.5 Return and Exchange Policy

4.6 Prohibition of Sale and Serving of Alcohol to Minors

4.7 Sustainability

G-01 Before initiating the design and development of their products, the Official Participants are advised to familiarise themselves with consumer rights as defined in the relevant regulations of the Republic of Serbia.

The purpose of these regulations is to maintain consumer confidence and ensure a fair relationship between customers and commercial operators. Observing consumer rights will be a key factor in establishing a positive and trustworthy experience for all visitors.

Additional information on the regulations governing consumer protection is available at the following link.

C-18 The Official Participants shall communicate their Return and Exchange Policies to the visitors in a clear and transparent manner. The Return and Exchange Policy must comply with the applicable Laws and Regulations.

Additional information on the regulations governing consumer protection and the return and exchange of the purchased goods is available at the following link.

C-19 The Official Participants shall not sell, serve, or offer alcoholic beverages, including beer, to persons under 18 years of age within their commercial premises.

G-02 The Organiser encourages the Official Participants to plan and implement their Commercial Activities at the Exhibition in an environmentally conscious manner. Accordingly, it is recommended that products and packaging used or marketed should be environmentally friendly and recyclable.

Further details will be provided in the updated version of these Guidelines.

12 GUIDELINES ON THE COMMERCIAL ACTIVITIES OF THE OFFICIAL PARTICIPANTS

https://www.zastitapotrosaca.gov.rs/zakonodavstvo https://www.zastitapotrosaca.gov.rs/zakonodavstvo

C-20 The Official Participants intending to sell goods and/or services as part of their Commercial Activities at the Exhibition must submit to the Organiser, within their Commercial Proposal, a list of goods and services intended for sale. Each item on this list must include the following details:

• name and description of the product/service,

• graphic representation or photograph,

• composition (where applicable),

• packaging details,

• labelling information, and

• country of origin.

C-21 All goods and services offered by the Official Participants to the visitors at the Exhibition through their Commercial Activities shall be inspired by the Theme of the Exhibition: “Play for Humanity – Sport and Music for All.”

G-03 When designing and developing goods and services for sale during the Exhibition, the Official Participants are encouraged to consider the following criteria:

• Connection with the Pavilion Content – Goods and services should directly relate to the Pavilion’s theme, concept, and core messages.

• Authenticity – Goods and services should authentically represent the Official Participant’s country or its cultural and natural heritage.

• Sustainability – Preference should be given to eco-friendly products that promote sustainable practices.

• Support for SMEs – Participation of small and medium-sized enterprises (SMEs) from the Official Participant’s country is encouraged.

• Visitor Value – Products should enhance the overall visitor experience.

• Country of Origin – Clearly indicating the product’s country of origin contributes to transparency and promotes national production.

The sale of food and beverages is permitted within retail units. Further details are available in the Food and Beverage Guidelines, which are part of the Design and Build Guidelines.

5.2 Design

5.3 Packaging and Labelling

C-22 The Official Participants shall not use the symbols of the Exhibition or any symbols owned or licensed by the Organiser on any products or services intended for sale as part of their Commercial Activities at the Exhibition without the Organiser’s prior written approval.

For detailed procedures on obtaining approval to use the symbols of the Exhibition or any symbols owned or licensed by the Organiser, please refer to the Brand Guidelines.

C-23 The Official Participants must ensure that all product packaging and/or labelling comply with the applicable Laws and Regulations.

Detailed information on packaging and labelling requirements will be provided in the updated version of these Guidelines and Logistics and Customs Guidelines.

5.4 Prices and Currency

C-24 Prices of goods and services must be clearly and visibly displayed at the point of sale and must be expressed in Serbian dinars (RSD) and include value-added tax (VAT).

13 GUIDELINES ON THE COMMERCIAL ACTIVITIES OF THE OFFICIAL PARTICIPANTS

6 Marketing and Promotion

6.1 Publicity and Advertising Activities

6.2 Distribution of Free Goods and Food and Beverage Samples

6.3 Events and Campaigns

C-25 All publicity and advertising activities of the Official Participants must be approved by the Organiser.

C-26 The Official Participants are required to submit a detailed plan of their publicity and advertising activities to the Organiser for approval via the IP Portal. The detailed plan, including all publicity and advertising materials, must be submitted for approval no later than seven working days prior to their public use or publication. The Organiser will provide feedback within five working days from the date of receipt of the publicity and advertising activities plan.

C-27 The Official Participants may carry out publicity and advertising activities exclusively within their own Pavilions.

In addition, the Official Participants shall not use any sound devices, including public address systems, outside their Pavilions for the purpose of publicity or advertising their goods or services.

C-28 The Official Participants must ensure that all publicity and advertising materials used as a part of their Commercial Activities fully comply with the Brand Guidelines.

C-29 The Official Participants shall display their identifiers on all publicity and advertising materials.

C-30 It is strictly prohibited for the Official Participants to use names or symbols of other countries, regions, or cities without the prior approval of the Organiser and the relevant Section Commissioner.

The Official Participants may distribute free goods and samples of food and beverages to Exhibition visitors, provided that such goods or samples authentically represent the country of the Official Participants.

C-31 Any distribution of promotional gifts must be approved in advance by the Organiser. The request for approval must be submitted via the IP Portal and must contain at least the following information:

• A list of promotional goods and/or food and beverage samples;

• Quantities planned for distribution;

• The exact time and location within the Pavilion where such distribution is planned.

C-32 The Official Participants must submit a request for approval to the Organiser no later than 120 days prior to the opening day of the Exhibition.

C-33 All free goods or samples of food and beverages intended for distribution must be fully compliant with the Brand Guidelines.

Within their Pavilions, the Official Participants may organise various events or campaigns.

C-34 Each event or campaign must be approved in advance by the Organiser. The request for approval must be submitted via the IP Portal and must contain at least the following information:

• Theme of the event or campaign;

• The exact time and the specific area within the Pavilion where the event or campaign is planned;

• A detailed description of the planned activities, expected number of attendees, and any special technical or logistical requirements.

C-35 The Official Participants must submit their request for approval to the Organiser no later than three months prior to the opening day of the Exhibition.

14 GUIDELINES ON THE COMMERCIAL ACTIVITIES OF THE OFFICIAL PARTICIPANTS

7 Working Hours

8 Appendices

The Exhibition will take place from 15 May to 15 August 2027.

The table below lists the working hours of the commercial facilities and exhibition spaces on the EXPO Site.

• Commercial Proposal – A proposal prepared by the Official Participants and approved by the Organiser, defining the planned Commercial Activities within their Pavilions;

• Design and Build Guidelines – Detailed guidelines for the Official Participants outlining technical requirements and standards for designing and constructing their Pavilions;

• Food and Beverage Guidelines – An integral part of the Design and Build Guidelines, containing standards, requirements, and best practices for operating food and beverage facilities within Pavilions;

• Logistics and Customs Guidelines – Detailed guidelines on the logistics and customs procedures for the Official Participants;

• Guidelines for the Registration of the Section Commissioner Office and the Opening and Closing of Corporate Bank Accounts – Detailed guidelines on the registration procedure for the Section Commissioner Office for the Official Participants;

The Organiser reserves the right to amend the working hours for any operational reasons, and the Official Participants shall be duly notified thereof. Furthermore, in exceptional circumstances, the Organiser may temporarily restrict access to the EXPO Site in order to ensure safety at the Exhibition.

Working Hours Monday-Friday Weekend

09:30-00:00

10:00-22:00

10:00-23:00

08:00-01:00

24/7 24/7

EXPO Site

Commercial Area

Exhibition Area

Parking Area

Emergency Services

09:30-01:00

10:00-22:00

10:00-00:00

08:00-02:00

15 GUIDELINES ON THE COMMERCIAL ACTIVITIES OF THE OFFICIAL PARTICIPANTS