Comprehensive Advertising and Media Services

Richardson Independent School District (RISD) is seeking comprehensive advertising and media services through a Request for Comprehensive Services Proposal (RFCSP) to develop strategic marketing initiatives focused on student enrollment, retention, and recovery efforts across Pre-Kindergarten through Grade 12. The selected vendor will be responsible for brand development, storytelling, and multi-channel marketing execution to position RISD as the premier educational choice in Richardson, Texas and surrounding communities. The procurement will involve creating cohesive campaigns that communicate the district's unique educational opportunities and experiences, emphasizing its commitment to educational excellence. Evaluation criteria will include pricing (30 points), vendor reputation and past performance (25 points), technical approach and methodology (20 points), team qualifications (15 points), and implementation timeline (10 points). Key proposal submission dates include a question deadline of January 23, 2026 at 10:00 AM, with proposals due January 30, 2026 at 1:00 PM Central Time. The anticipated board recommendation date is February 19, 2026, with an agreement start date of February 20, 2026, for an initial one-year contract term with four optional one-year renewal periods.

The solicitation does not explicitly indicate specific set-aside designations, though the district encourages HUB (Historically Underutilized Business) certification. Vendors must comply with numerous state and federal requirements, including Texas Education Code provisions, conflict of interest disclosures, and certifications related to non-discrimination and foreign business restrictions. Insurance requirements include $1,000,000 in general liability coverage, and vendors must provide a Certificate of Interested Parties, current W9 documentation, and a Pre-Service Affidavit. While no specific budget range is detailed, the comprehensive nature of the services suggests a substantial contract value commensurate with marketing services for a district serving approximately 37,000 students across 50 schools. Proposals must include detailed cost breakdowns for all service categories, including hourly rates, creative services pricing, digital marketing management fees, and media buying commission structures. The district reserves the right to award to the vendor providing the best overall value and may cancel the contract for non-compliance or make alternative purchasing arrangements if deemed in the district's best interest.